Issues Management Presentation

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Issues and risk factors associated with being a freelance sports agent.

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  • Issues Management Presentation

    1. 1. Case 3 - The Football Agent Jeni Allsopp, Hattie Camp, Jonny Coxon, Ben Hooper, Tom Knight and Carolyn Reid Choose life. Choose a job. Choose a career.
    2. 2. Case Study Overview: James Bayliff <ul><li>32 years old, lives in Reading </li></ul><ul><li>Married with two children; both under five years </li></ul><ul><li>Background in music group management </li></ul><ul><li>Moved into sports, specifically football </li></ul><ul><li>Portfolio of promising young footballers </li></ul><ul><li>Income limited </li></ul><ul><li>No personal savings – invested </li></ul><ul><li>Large mortgage </li></ul><ul><li>Financially insecure </li></ul>
    3. 3. The Dilemma <ul><li>Are you in the right business? </li></ul><ul><li>Should you be in a different industry? </li></ul><ul><li>Is it possible for you to work across alternative industries? </li></ul>
    4. 4. Factors influencing your decision…
    5. 5. 1. Salary Cap <ul><li>Limits wage </li></ul><ul><li>Cap on commission </li></ul><ul><li>Reduced income from transfers/contract negotiations </li></ul>
    6. 6. <ul><li>Globalisation of Premier League </li></ul><ul><li>Globalisation of clubs </li></ul><ul><li>Increased amount of revenue </li></ul><ul><li>More money for transfers and contracts </li></ul>2. 39 th Game
    7. 7. <ul><li>High mortgage rates </li></ul><ul><li>Instability of banks </li></ul><ul><li>Increasing living expenses </li></ul>3. Credit Crunch
    8. 8. <ul><li>Credit crunch </li></ul><ul><li>Competition </li></ul>4. Sponsorship Withdrawal
    9. 9. <ul><li>Entry of overseas investors </li></ul><ul><li>Increased club finances </li></ul><ul><li>Increased transfer expenditure </li></ul>5. Foreign Investment
    10. 10. 6. Competitors <ul><li>Competition from other agents/agencies </li></ul><ul><li>Market share reduced </li></ul><ul><li>Recruitment drive </li></ul>
    11. 11. <ul><li>Up and coming players </li></ul><ul><li>Potential to increase portfolio </li></ul>7. Emerging English Talent
    12. 12. <ul><li>TV rights </li></ul><ul><li>Internet based viewing </li></ul><ul><li>3G mobile phones </li></ul>8. Developing Technology
    13. 13. 9. The Power of Your Players <ul><li>Severe injury </li></ul><ul><li>Early retirement </li></ul><ul><li>Scandals – negative publicity </li></ul>
    14. 14. Your Possible Solutions…
    15. 15. Options available… <ul><li>1. Move to an agency </li></ul><ul><li>Working within organisational structure </li></ul><ul><li>Safety net </li></ul><ul><li>Guaranteed salary </li></ul><ul><li>Carrying a brand </li></ul><ul><li>Loss of commission </li></ul><ul><li>Which agency? </li></ul>
    16. 16. Options available… <ul><li>2. Operate in the music industry </li></ul><ul><li>Alternative market </li></ul><ul><li>Claim back share of old market </li></ul>
    17. 17. Options available… <ul><li>3. Expand overseas </li></ul><ul><li>Foreign talent </li></ul><ul><li>Increase overseas contact database </li></ul>
    18. 18. Options available… <ul><li>4. Expand portfolio of clients across sports </li></ul><ul><li>Enter other markets within sport </li></ul><ul><li>Sports with increased opportunity for athlete sponsorships and endorsements </li></ul><ul><li>Individual sports </li></ul><ul><li>Less emphasis on playing contracts and transfers </li></ul>
    19. 19. Options available… <ul><li>5. Leave the agent business </li></ul><ul><li>Job security </li></ul><ul><li>Transferable skills </li></ul><ul><li>Reliable income </li></ul><ul><li>Potential for progression </li></ul><ul><li>Sell contracts for immediate financial gain </li></ul>
    20. 20. The Decision <ul><li>Join an Agency </li></ul>But who?
    21. 21. Class Activity <ul><li>Let’s work together to find James an agency </li></ul><ul><ul><li>Decide which agency you think James should join. </li></ul></ul><ul><ul><li>Evaluate the risks associated with joining that agency. </li></ul></ul><ul><ul><li>Identify your top three risks, using Taylor’s Model of Risk Prioritisation. </li></ul></ul><ul><ul><li>Explain and justify your decision. </li></ul></ul>

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