Presented by: Laura Olson, Barbra Durland and Jennifer Dibbern
LI805XC • Emporia State University • CO Cohort 10
On the corner of 14th and Tremont in
Denver, Colorado, several blocks from
the Denver Art Museum, lies a relatively
untapped resource of art historical
Holds a collection of about 27,000 books,
serials, catalogs and a small collection of
Serves as a resource
for Denver Art Museum
The planning team is made up of
Denver Art Museum Staff,
representatives from the art
community, and the consulting firm.
LIBRARIAN • Susan Ferrer-Vinent
Currently only paid position of the library.
CHIEF CURATOR • Margaret Young-Sanchez
Formerly the curator of New World Art.
LIBRARY PATRON • Clyfford Still
HE IS employed as a curator for the DAM. He utilizes
the library on a regular basis and has contact with
other DAM staff.
He will assist with internal needs.
HIGH SCHOOL INSTRUCTOR • Leonardo da Vinci
He is a teacher at a nearby high school.
He frequently utilizes the DAM on field trips.
Is interested in increasing his students’ use of the
He will assist with external needs.
INSTRUCTOR • Frida Kahlo
She is an art history teacher
at a local community
Is interested in increasing her student’s access to
the library and the librarian's expertise.
She will assist with external needs.
Strategic Planning Consultants
PROJECT LEADER • Laura Olson
In charge of meeting
SECRETARY • Barbara Durland
• provides secretarial and organizational skills
to the consulting practice.
• provides project
coordination as well
as creative design
for Library Outreach
June 1, 2010 - Interns & volunteers recruited to
extend library hours
June 15, 2010 - New library hours take effect
September 1, 2010 - Budget approval by
Denver Art Museum
October 1, 2010 - Fund raising gala (based on
November 21, 2010 - Selection of grant writing
January 2, 2011 - Completion of grant proposals
and beginning of new strategic plan
January 2, 2011 - Begins the development of new
Stage 1 • NEEDS ASSESSMENT
TIME FRAME: February 1 - March 11, 2010
External (High school teachers)
External (Community college teachers)
STAGE 2 • PEST, AND SWOT DOCUMENTS,
MISSION, VALUES AND VISION
TIME FRAME: February 1 - April 15, 2010
STAGE 3 • GOALS, OBJECTIVES, ACTION
STEPS AND EVALUATION PLAN
TIME FRAME: April 15 - May 15, 2010
STAGE 4 • CREATION OF PRELIMINARY BUDGET
AND COMPLETION OF STRATEGIC PLAN
TIME FRAME: April 15 - May 15, 2010
STAGE 5 • IMPLEMENTATION TIME LINE
TIME FRAME: May 15, 2010 - January 2, 2011
Anonymous comment cards
High school and community college art teachers
increased library hours of operation
local high school teachers and
community college instructors to have
access to and outreach from the DAM
public patrons’ part to have increased
access to the DAM library
- Attached to a large, established
- Dependable catalog system
- Good collection (27,000)
- Excellent databases
- Good reputation and use by DAM staff
- New museum director with new vision
- One employee
-Outdated checkout system
-No community outreach
-Budget entirely dependent on DAM
-Separate building from art museum in a
locked building 4 blocks away
-Increased use of interns and volunteers
-Increased participation in community
-Increased use of technology
- Poor economy
- Low museum attendance, decreased
income and therefore, budget cuts for
-Rapidly changing technology--keeping up
with needs of patrons
• SCFD-Scientific and Cultural Facilities
District (a 1/10 of 1% sales tax used to
fund cultural institutions in the Denver
• IMLS grants.
• Tourism numbers down, so less money
flowing in to the museum and trickling
• Conservative voting due to economy.
• General economic trends in Denver.
• Increase in consumer spending leads
away from cultural spending.
• The “Stay-cation” and
unemployment-effects visitor numbers.
• Impact of globalization.
• DAM demographic.
• Advertising and publicity (presently-
• Large-scale social trends- i.e. new
Clyfford Still museum, so more people
researching the artist.
• Traveling exhibitions inspiring more
research- i.e. Tut
• Library accessibility-blocks from the
• Replacement technology solutions –
i.e. scanning equipment.
• Technology access, licensing, patents-
cost of subscriptions going up (serials,
• The internet and new media - visitor’s
expectations of remote access.
• Cost of technology.
The DAM Library serves as a specialized
research resource for museum staff,
volunteers, visiting scholars, and the
public sphere through internal
communication and external outreach.
The Vision Statement
The Denver Art Museum library is a
revolutionary resource for art historical
research that empowers learning and
places the future growth of visual and
information literacy within reach of our
• Respect each user of the library as unique
• Inclusivity and diversity
• Confidentiality and privacy
ETHICS AND INTEGRITY
• Promote intellectual freedom
• Use funds wisely and with transparency
• Build trust through honest communications
• The pursuit of knowledge
• Diverse and quality collections
• Assist in the development of information literacy
• Promote intellectual growth through the
participation in the arts
• Within DAM and outreach to community
• Solicit feedback regarding our collection and
• Collaboration with DAM employees, stakeholders
and interested community members
Goal #1 • DEVELOP NEW REVENUE STREAMS
1. Fund-raising gala event (To be held on
October 1, 2010).
2. With funding from gala, hire a grant-writing
consultant and begin grant procurement
(by November 19, 2010).
Goal #2 • DEVELOP PUBLIC AWARENESS AND
USE OF THE LIBRARY AND CREATE FUTURE
PATRONS OF THE ARTS.
1. Increase public access by extending library hours.
a. Recruit volunteers and interns to extend
b. Advertise library at Denver Art Museum-
Project Leader and Librarian
2. Develop outreach program for high schools and
a. Discuss outreach with high school
teachers and university/college instructors –
Librarian and HS liaison.
b. Hire Outreach Coordinator-Planning
Increase paid staff hours to extend
library hours and outreach to
Purchase automated checkout system.
Increase use of innovative technology
through social networking
Item Dollar Amount
OCLC Services 1025
Library Supplies 1000
Online Catalog 1700
Gala Fundraiser 5000
Denver Art Museum Library Proposed Budget
Fiscal Year 2010-2011
Each committee sends a monthly report
for review that includes the following:
Summary of the goal(s)
Progress on the objectives
Progress completed on the action steps
The planning team will hold a follow-up
meeting with the Strategic Planning
Consultants from Library Outreach
Services, on or about January 2, 2011.
Answers to the following questions will be
• Overall, how does everyone thing the
‐Changes for next time?
• Were goals achieved?
• What was learned from the Monitoring
and Evaluation that was held during the
• Has everyone involved remained
financially comfortable since the
conclusion of the planning process?