2. • “SEO is dead” and
“SEO is dying” are
claims that have
circulated since 1997.
3. • “I'm beginning to believe
that search engines are a
dead-end technology and
fretting over where your
site comes up is a big waste
of time.” -Richard Hoy Tenagra
Corp 1997
5. Fiction
• SEO is dead because
other forms of online
marketing (social media,
link building, e-mail
marketing) are more
important now.
6. Fact
• Search marketing is a
valuable part of a
comprehensive Internet
marketing plan that includes
social media, link-building, e-
mail marketing, etc.
7. • “I don’t know any search
marketer worth their salt
who suggests that anyone
should fixate only on
search marketing alone.”-
Danny Sullivan Editor-in-Chief of
“Search Engine Land”
8. Fiction
• SEO is dead because
Google has cracked
down on reciprocal
linking and “no one”
does reciprocal linking
anymore.
9. Fact
• While Google has cracked down on
irrelevant reciprocal linking,
“Reciprocal links can help
get a new domain crawled,
indexed and trusted a little
more quickly.”- Richard Baxter
of SEO Gadget Blog
10. Fiction
• SEO is dead because
directory links are
dead. Google gives
these links little or no
value.
11. Fact
• While Submitting your website to
poor quality (often free) directories is
a waste of time, submitting to high
quality directories such as the “Yahoo
Directory” and “Dmoz” helps with
page rank and gets your site crawled
more often by search crawlers.
12. Fiction
• SEO is dead
because
personalized
search killed it.
13. Fact
• According to Rand Fishkin of SEO Moz, the
following SEO “best practices” are still
effective, even in the age of personalized
search:
• 1. Make pages accessible
• 2.Target with keywords that searchers
employ
• 3. Build content that users will find useful
and valuable
• 4. Earn editorial links from good sources
14. Summary
• SEO isn’t dead. It’s merely
evolving. Some tactics are dying
but new tactics are taking their
place. Other tactics are just as
useful now as they were before
the advent of personalized
search and social media.
15. Summary
• In short, if SEO were able, it
might quote Mark Twain and
tell us:
“Reports of my death are
highly exaggerated.”
