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Journalistic Blogging


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Journalistic Blogging

  1. 1. Blogging<br />Reporting & Writing for Online Media<br />Jennifer Brannock Cox<br />
  2. 2. Why Blogs?<br />Why are many newspapers adopting asking reporters to blog?<br /><ul><li>Transparency
  3. 3. Persona
  4. 4. Attracting readers who prefer this platform</li></li></ul><li>Why Blogs?<br />What are some advantages/disadvantages of blogging?<br /><ul><li>Little editing
  5. 5. Speed required
  6. 6. Time consuming
  7. 7. Can get lost in the shuffle
  8. 8. Keep readers informed, up-to-date
  9. 9. Allows producers to use the paper for more newsworthy topics
  10. 10. Conversational style appeals to some readers
  11. 11. Allows reader access to behind-the-scenes information</li></li></ul><li>Why Blogs?<br />How do blogs differ from traditional articles?<br />They can:<br />Use first-person<br />Use a conversational tone<br />Use a mix of past and present tense<br />Exclude a quote<br />Be informational rather than tell a story<br />BUT, they can also employ traditional article techniques, too!<br />
  12. 12. News Event<br />Use of first-person (conversational)<br />Use of feature lede and nut graf<br />Contains a link to relevant information<br />Tone is a blend of conversational and news-speak<br />
  13. 13. Feature Blog<br />Playful, fun<br />Public service<br />Incorporates community content<br />Allows reporters to create a persona and become more accountable in the process<br />
  14. 14. News Blogs<br />Sources similar to a news story<br />Uses quotes (but only one)<br />An abbreviated version of a story that might appear in the paper<br />
  15. 15. Column Blogs<br />Appeals to a very targeted audience<br />Allows the reporter to be personal, and, therefore, personable<br />Uses photos, first-person, and a mix of other news styles<br />
  16. 16. Blogging Ethics<br />Take your own photos – do not use pictures from the web<br />Use appropriate language<br />Don’t burn sources<br />Don’t editorialize<br />Don’t become a PR lackey <br />Don’t libel – you do not have license to say whatever you want just because it’s your blog<br />
  17. 17. Blogging Specifics<br />Use 4-8 journalisticgrafs<br />Be aware of your tone – conversational, newsy, fun...<br />Must contain one link per post to relevant information<br />Do not re-write press releases – make at least one phone call<br />Posts should show your versatility – features, reviews, hard news, columns, etc.<br />Look at the rubric online for reminders of criteria <br />
  18. 18. For Thursday<br />Talking about using audio<br />Readings are posted online<br />Come to lab next week with at least 5 minutes of audio (from an interview on your beat) to edit<br />If you don’t have a recorder, let me know now<br />