Convergence 2010

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Convergence 2010

  1. 1. News Without the Ink: Typifying New Online Journalism Models<br />By Jennifer Brannock Cox<br />
  2. 2. The Problem<br />Journalism once easy to identify<br />Online news sites prompt changing definitions<br />Need to figure out what is journalism, who is a journalist<br />
  3. 3. The Purpose<br />Define “journalism” & “journalists” from existing literature<br />Examine innovations in collaboration and content focus<br />Propose a typology categorizing individual news websites<br />A normative stance regarding innovation versus tradition<br />
  4. 4. Who is a Journalist?<br />Journalism produced by journalists<br />Journalists as professionals<br />Adhering to codes of ethics<br />Journalism norms<br />Training and skills<br />Those who provide “news”<br />Information that is in the “public interest”<br />Information that helps citizens be “free and self-governing”<br />
  5. 5. Innovation Versus Tradition<br />New technologies have always shaped journalism practices<br />Innovation – the process of adoption and diffusion<br />Newspapers slow to innovate – shovelware<br />
  6. 6. Innovation Versus Tradition<br />Online start-ups have embraced what traditional newspapers have not<br />Interactivity with the audience<br />Audience participation in newsmaking<br />Breaking down the gatekeeping function<br />Specialized content<br />
  7. 7. Contributors<br />Audience members contribute stories, photos, videos<br />Reporters open the process, asking readers to help guide the story<br />A conversation emerges, guiding the news<br />
  8. 8. Barriers to Contribution Innovation<br />Reporters’ professional norms<br />Objectivity<br />Independence/Autonomy<br />Professional status<br />Newsroom socialization<br />
  9. 9. Niche Content<br />Identifying and targeting specific audiences<br />“Market-driven journalism”<br />Speaking to a community and fostering its growth<br />
  10. 10. Barriers to Niche Innovation<br />Profitability desires<br />Journalism roles <br />Passive observer versus active participant<br />Gatekeeping – failure to listen to or know the audience<br />
  11. 11. Typology<br />
  12. 12. Typology<br />
  13. 13. Normative Conclusions<br />News sites should embrace innovations in contribution and niche content in order to thrive<br />News producers should involve audience members in news making<br />News producers should seek to serve the audience to fulfill their public service charge<br />
  14. 14. Consequences of Failure to Innovate<br />Traditional newspapers will lose:<br />Readers<br />Advertisers<br />Profit<br />Online news sites without “professional” commitments will guide public opinion<br />Dangers of “pandering”<br />
  15. 15. Future Research<br />Categorizations will help guide researchers seeking to distinguish “innovators” from “laggards”<br />Normative prescriptions need empirical testing<br />

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