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Identifying Successful Websites
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Jen KramerFollow
Author, Speaker, Instructor at Harvard University Extension School & Freelance Web DesignSep. 21, 2017•0 likes•639 views
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Identifying Successful Websites
Sep. 21, 2017•0 likes•639 views
1 likes
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Technology
Everyone wants to build or own a successful website. However, we tend not to put much thought into what makes a website successful. How is success defined and measured, and how are effective sites identified? Through many examples, learn about how to plan an effective website, long before colors, logos, and technologies are chosen. Incorporate these ideas in your next website, and plan for success!
Jen KramerFollow
Author, Speaker, Instructor at Harvard University Extension School & Freelance Web DesignAdvertisement
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Identifying Successful Websites
- I D E N T I F Y I N G S U C C E S S F U L W E B S I T E S & A P P S J E N K R A M E R H A R V A R D U N I V E R S I T Y E X T E N S I O N S C H O O L @ J E N 4 W E B
- What makes a successful website or application?
- www.lingscars.com
- Begin with the end in mind − STEPHEN COVEY HABIT #2 7 HABITS OF HIGHLY EFFECTIVE PEOPLE
- How do users consider what product to use? https://www.interaction-design.org/literature/article/key-question-in-user-experience-design-usability-vs-desirability
- 1. Safety − IS MY INFORMATION/IDENTITY/ REPUTATION SAFE?
- 2. Utility − DOES IT GET THE JOB DONE? − DO I WANT/NEED IT?
- 3. Effectiveness − DOES IT WORK (WELL)?
- 4. Efficiency − CAN I LEARN IT QUICKLY? − DOES IT MAKE THINGS QUICKER OR EASIER?
- 5. Satisfaction − WILL IT ANNOY ME? − DOES IT UNDERSTAND MY WORK?
- 5. Self-fulfillment − IS IT FUN? − DOES IT MAKE ME FEEL OR LOOK GOOD? − DOES IT EMPOWER ME?
- www.lingscars.com
- www.bjc-aces.com
- Goals
- Organizational Goal: Sell the house
- Who are the users who would come to that site? • Make enough money • Probably live in a city • Might be looking for a corporate retreat • Might be a large family or a smaller family wanting to entertain
- https://www.freemaptools.com/how-far-can-i-travel.htm
- User Goal: Is it worth a trip to view the house?
- Website Goal: Convince users to visit
- How does that image carousel Enhance the site's experience? Contribute to safety, utility, effectiveness, efficiency, or satisfaction? Help meet organizational, user, or website goals?
- Q U E S T I O N S ? Jen Kramer Watertown, MA, USA Phone: 802-257-2657 jen@jenkramer.org www.jenkramer.org Twitter: @jen4web Facebook: facebook.com/webdesignjen
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