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FOR GLOBAL BEAUTY INTERNATIONAL
OUTLINE               Social Media- what?      Crafting an effective Editorial CalendarCreating Meaningful Conversations a...
SOCIAL MEDIA
SOCIAL MEDIA   WHAT?
Social Mediais basically about online conversations
Social Media Seedingis basically about posting your content in pockets of  high traffic communities and connection points.
Via
ViaCommunities of real voices
Social Media Marketing   (Natural Seeding) Earning attention                                Digital PR                    ...
Social Media Marketing   (Natural Seeding)                         Content is embedded                         Awareness a...
         So What?                	  What does this mean for your brand?                        Making                     ...
Have a Game Plan        (be organized.)              Crafting and Keeping to your      Editorial Calendar
Your Editorial Calendar     Basically what, when and where       you’re going to post up your       messages on various so...
Crafting Your Editorial Calendar (Also known as your social media content                  calendar)                      ...
Crafting Your Editorial Calendar   (Also known as your social media content                       calendar)               ...
Crafting Your Editorial Calendar   (Also known as your social media content                    calendar)                  ...
Crafting Your Editorial Calendar   (Also known as your social media content                    calendar)                  ...
Crafting Your Editorial Calendar   (Also known as your social media content                  calendar)                    ...
ButThere’s no point posting           If noone’s listening
Engaging withyour community&creatingmeaningfulconversationsabout yourbrand
It’s like being in a relationshipLet them…                 ... Finish your sentencesBe RelevantGive them conversation star...
Is it working?Track your people connections, reposts,tag your content so it can be foundeasily and to strengthen brandasso...
Understand your social media channelsWhat type of content will getyou noticed?           Ie. The Facebook Edgerank        ...
Do’s and Don’tsAccording to WOMMA’s (word of mouth  marketing association) Ethic Code:1.  Be Honest in your relationship :...
THANK YOU       Jemimah Wei  Social Media Strategist &         Copywriter  Havas Media Singaporewww.twitter.com/jemmawei
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Social media 101

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A very simple deck i wrote for a client touching on the basics of social media seeding.

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Social media 101

  1. 1. FOR GLOBAL BEAUTY INTERNATIONAL
  2. 2. OUTLINE Social Media- what? Crafting an effective Editorial CalendarCreating Meaningful Conversations about your Brand Do’s and Dont’s
  3. 3. SOCIAL MEDIA
  4. 4. SOCIAL MEDIA WHAT?
  5. 5. Social Mediais basically about online conversations
  6. 6. Social Media Seedingis basically about posting your content in pockets of high traffic communities and connection points.
  7. 7. Via
  8. 8. ViaCommunities of real voices
  9. 9. Social Media Marketing (Natural Seeding) Earning attention Digital PR Word of Mouth Viral Seeding Buying attention Media buying- video Search Engine Marketing views Blogvetorials (Paid Seeding) Via Social8
  10. 10. Social Media Marketing (Natural Seeding) Content is embedded Awareness and google results growing organicallyGuaranteed ReachMay or may not Search Engine Marketinggenerate conversation (Paid Seeding) Via Social8
  11. 11.   So What?  What does this mean for your brand? Making Social Media Work for You
  12. 12. Have a Game Plan (be organized.) Crafting and Keeping to your Editorial Calendar
  13. 13. Your Editorial Calendar Basically what, when and where you’re going to post up your messages on various social media mediums.
  14. 14. Crafting Your Editorial Calendar (Also known as your social media content calendar)   1.  Define your Brand Values These values are the foundation of yourmessage and will help maintain your brand image Via worksmartmompreneur
  15. 15. Crafting Your Editorial Calendar (Also known as your social media content calendar)   2.  Outline your ultimate goal What are you working towards? Each social media channel serves a different purpose andhaving a clear vision will help you work towards it effectively. Via worksmartmompreneur
  16. 16. Crafting Your Editorial Calendar (Also known as your social media content calendar)   3. Identify Themes and Sub Themes What concerns are your target audience mostconsumed by What common questions do your ? clients normally ask? Have your social media postings fall under an overarching theme addressing one concern every week/month. Via worksmartmompreneur
  17. 17. Crafting Your Editorial Calendar (Also known as your social media content calendar)   4. Sync your team Create an online calendar using GoogleCalendars with the proposed themes and social media postings filled in, and share it with the rest of your team! This allows gaps to be pinpointed and everyone to be up to speed all the time! Via worksmartmompreneur
  18. 18. Crafting Your Editorial Calendar (Also known as your social media content calendar)   PS. How frequently you should post depends onthe nature of your brand, but a safe estimate would be once a day. The key is to be consistent! Via worksmartmompreneur
  19. 19. ButThere’s no point posting If noone’s listening
  20. 20. Engaging withyour community&creatingmeaningfulconversationsabout yourbrand
  21. 21. It’s like being in a relationshipLet them… ... Finish your sentencesBe RelevantGive them conversation startersProvide high quality content thatconsumers want to talk aboutAsk questions
  22. 22. Is it working?Track your people connections, reposts,tag your content so it can be foundeasily and to strengthen brandassociation with certain keywords.
  23. 23. Understand your social media channelsWhat type of content will getyou noticed? Ie. The Facebook Edgerank Algorithm means that rich media content like photos and videos are more likely to show up on your community’s live feed.
  24. 24. Do’s and Don’tsAccording to WOMMA’s (word of mouth marketing association) Ethic Code:1.  Be Honest in your relationship :who are you representing/ speaking for?2.  Be honest in your opinion: say what you believe3.  Be honest in your Identity: say who you are
  25. 25. THANK YOU Jemimah Wei Social Media Strategist & Copywriter Havas Media Singaporewww.twitter.com/jemmawei

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