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What kind of institution might distribute your media product and why?<br />
Media institutions are organisations that are responsible for the production, marketing, distribution or regulation of med...
There are big and small publishers, each have advantages and disadvantages.<br />Big publishers<br />Advantages – already ...
I’d like a smaller publisher to publish my magazine because I think that there will be more chance that it will have high ...
Kerrang! doesn’t just have a magazine out. They have a radio station, a TV channel, a website, a tour. They have sponsors ...
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Evaluation Institutions

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Evaluation Institutions

  1. 1. What kind of institution might distribute your media product and why?<br />
  2. 2. Media institutions are organisations that are responsible for the production, marketing, distribution or regulation of media texts.<br />IPC Media is the publisher of NME.<br />BBC publishes magazines, has radio stations, television channels, websites and films.<br />Future media is the publisher of Metal hammer and Classic Rock.<br />
  3. 3. There are big and small publishers, each have advantages and disadvantages.<br />Big publishers<br />Advantages – already have experience in your type of magazine, well known, good reputation.<br />Disadvantages – they might not spend as much time on your product, your product will be seen as second best, your product will be overshadowed by the more popular existing products.<br />Small publishers<br />Advantages – they will be able to focus on your product, there’s less chance there’ll already be a product of your genre out that’s published by them.<br />Disadvantages – your magazine might not get as much publicity, these publishers have had less experience with your genre of magazine.<br />
  4. 4. I’d like a smaller publisher to publish my magazine because I think that there will be more chance that it will have high sales figures than if it was published by a big publisher. If it was done by a bigger one then i think it will just become in the background and it wouldn’t be given as much credit as the popular existing products get. Another disadvantage of a big publisher is that it will be hard to convert the current audience of popular magazines of my genre to read mine new product instead. <br />I’d like to use ‘imagine publishing’ to publish my magazine because they don’t have a magazine of my genre out at the moment there’s a niche in the market for mine. <br />
  5. 5. Kerrang! doesn’t just have a magazine out. They have a radio station, a TV channel, a website, a tour. They have sponsors which pay them to get their product advertised. Advertising on websites or in magazines brings in another form of income for them which helps profit the publishers.<br />

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