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Leveraging Digitised Intellectual Property to Build a Global Education Business

Presentation at Education Innovation Conference 2012, Singapore, organised by SPRING Singapore

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Leveraging Digitised Intellectual Property to Build a Global Education Business

  1. 1. Leveraging Digitised Intellectual Property to Build a Global Education Business Dr Jeremy B. Williams Chief Academic Officer
  2. 2. 2Overview1. About Knowledge Universe2. The hazards of IP management in the digital age1. Creative Commons and the new price of content2. MOOCs and the open education movement3. Penetrating large volume, low price point markets4. Public private partnerships5. Summary and conclusions
  3. 3. 4Established Global HQ in Singapore subsequent to negotiations with EDB KU has since made capital investments of > $200 million in Singapore
  4. 4. 5 Operational expertise Deep experience operating a large multi-country system Extensive management capabilities  Deep management bench  ECE, multi-unit global, Fortune 50 experience Ownership of “best-in-class” operating systems Significant relationships with local, state and national governments Development of proprietary, world class curricula Transparency/ accountability with board, shareholders and creditors
  5. 5. 6 Integration experience Since 1998 Knowledge Universe has acquired and successfully integrated numerous businesses representing more 3,000 locations Knowledge Universe management has significant experience planning and successfully executing complex integration strategies in the following areas:  Systems (financial, MIS, CRM, etc.)  Management/ financial reporting structures  Centre level operations  Brand and business culture  Curriculum
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  8. 8. Change the early years. Change life. 9
  9. 9. 10The complexities of ECE programme delivery Child development theories Regulatory Early learning requirements standards Accreditation Curriculum Licensing standards Offerings standards Market Operational demands considerations Pedagogical best practice
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  13. 13. 15 It’s not just aboutcurriculum content, but how it is delivered
  14. 14. 16Knowledge management
  15. 15. • Login records• Tracking systems• Pop-ups about penalties for theft 17
  16. 16. 18There is no truly secure way of securing IP
  17. 17. 19 IP creation• Provides services to KU SEA-based operations• Comprises research analysts, curriculum project managers, curriculum specialist, and learning design specialists• AIC is a key beneficiary, with projects including, for example:  Digitisation and application of WSQ framework to Diploma in Early Childhood Care and Education–Leadership (DECCE-L) and Diploma in Early Childhood Care and Education– Teaching (DECCE-T)  Digitisation of the Certificate in Pre-school Teaching (CPT), Fundamentals Certificate in Early Childhood Care & Education (CFE) and Certificate in Infant & Toddler Care & Development (CIT)  Digitisation of BA(Hons)  Development of Information Literacy module
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  20. 20. 22Social Media for EducationTechnology Mediated AssessmentImmersive Learning: Games & Augmented Reality in EducationDigital Discipline Learning
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  23. 23. 25 Best PublicChoice Award for Use of Social Media in Education(73812 people voted for the public choice awards)
  24. 24. 26… it’s just learning
  25. 25. 27participatory pedagogy
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  27. 27. 30The new price ofcontent is …
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  29. 29. 32• Coined the term “the long tail”; the business strategy of pursuing many little fish (versus a few big fish), as typified by both Amazon and Netflix• Linked to the dramatic fall in unit costs arising from digitisation – now cost effective to produce for niche markets
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  34. 34. 38Growing cynicism over the value ofthe traditional model of education
  35. 35. 39What is a MOOC?
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  39. 39. How to monetise ‘free’ … Tim O’Reilly
  40. 40. • Projected global teacher shortage 2009-2015 … 8.2 million• India will need the greatest inflow of new teachers in the world – more than 2,000,000
  41. 41. Population: 1.15 billion; 1.6% p.a.Per capita income: US$1089 (US$4542 in PPP)50% of the population is below 25 years360 million children of school-going ageThe largest child population in the world
  42. 42. 50India ranks 99th out of 125 on the EFA Development Index
  43. 43. 513.4% of children aged 2-4 yrs are in pre-school (cf. 14.4% in the US)
  44. 44. 52The Indian government estimates that 12.6 million children under the age of 14 are engaged in child labour
  45. 45. 53By any standard, the public education system has failed
  46. 46. 361 million should be inschool219 million are inschoolDrop-out rates …Grades 1-4: 16% (25m)Grades 5-8: 43% (39m)Grades 9-12: 68% (78m)
  47. 47. With a female literacyrate of 47.8%, India isin fifth bottomposition in the world(UNESCO)
  48. 48. 56• Considered to be at expense of investment in boys’ education• There is an acute shortage of women teachers• Adolescent girls may stop attending schools due to absence of toilets
  49. 49. 57Teacher absenteeism on any given day is around 25%
  50. 50. 58Household spending on education ranks 2nd after food and groceries
  51. 51. 59Ex-child labourers in rural India. This school opened to hold 50 children. On the first day, 150 turned up.
  52. 52. 61 Public-privatepartnerships mayoffer a solution …
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  54. 54. Could India’s ECE / primary teachers be junior high school graduates delivering on an online curriculum?
  55. 55. Outdated infrastructure and pedagogies can bereplaced through … … third party provision of buildings, solar power, curriculum and ICT
  56. 56. • Looming teacher shortages in India • Rapid growth in ECE sector • No government regulation
  57. 57. The virtues of robust information systemsand a digitised curriculum• Can respond to market needs quickly and efficiently• Customisation is relatively straightforward• Average costs decline with volume• Allows for consideration of alternative business models• The value of IP can be leveraged more effectively• Transformational educational change is made a reality
  58. 58. Section 2http://4.bp.blogspot.com/-I7hOqDj8Kzw/TViCDv4rwCI/AAAAAAAAAFo/CjyaOTIHZsc/s1600/you+can+click+but+you+can%2527t+hide.jpghttp://images.smh.com.au/2011/11/01/2743485/cyber-attack-AL_-420x0.jpgSection 3http://www.pims.org/system/files/images/time_person__of_the_year2.jpghttp://vitodibari.com/Blogging%20the%20Future/ChrisAnderson.jpghttp://findability.org/images/longtail.jpghttp://www.focusnetworks.com.br/focusview/wp-content/uploads/2009/08/free.jpghttp://www.nathaliemagniez.com/wp-content/uploads/2009/07/free.pngSection 4http://farm1.static.flickr.com/142/380088170_02de83a46b.jpg?v=0http://www.udacity.com/http://liangsun.org/wp-content/uploads/2012/04/cs101.pnghttp://25.media.tumblr.com/tumblr_lytlf7ZeUI1qejjfeo1_500.jpgSection 5http://endpoverty2015.org/goals/universal-educationhttp://unesdoc.unesco.org/images/0015/001547/154743e.pdfhttp://www.flickr.com/photos/alokputul/http://www.flickr.com/photos/happyhorizons/Section 6http://www.flickr.com/photos/happyhorizons/http://news.bbc.co.uk/2/hi/in_pictures/7115712.stmSection 7http://www.usnews.com/dbimages/master/3318/FE_DA_080130indiastudents.jpg
  59. 59. authenticlearning.wordpress.com http://sg.linkedin.com/in/jembwilliamshttp://www.slideshare.net/jembwilliams@jeremybwilliams

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