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content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
mediafacade.net a team approach to develop standardised media facade components.   Gernot Tscherteu [email_address]
contents <ul><li>1  Observations </li></ul><ul><li>2  Challenges </li></ul><ul><li>3  Solutions </li></ul>
 
Coke Display, London
Uniqua Headquarter, Vienna
fiedel Blinken Lights, Berlin
 
BIX @ Kunsthaus, Graz
SPOTS, Berlin
Allianz Arena, Munich
Pudong, Shanghai
Times Square, NYC
Lehmann Brothers Building, NYC
T-Mobile, Bonn
Chanel, Tokyo
Uniqua Headquarter, Vienna
media architecture
building media architecture
content / format display technology building urban planning media architecture
content / format display technology building urban planning light pollution cultural heritage media architecture traffic n...
content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symb...
 
 
 
 
 
Pudong, Shanghai
 
mediafacade.net a team approach to develop standardised media facade components.   Gernot Tscherteu [email_address]
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Meface06 Slidecast Kompr

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Lecture about Mediafacades during the Mediaarchitecture Conference 07 in London. Author: Dr. Gernot Tscherteu

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Meface06 Slidecast Kompr

  1. 1. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage investment objectives building automation facade structure maintenance media architecture light sources building users traffic interaction display structure neighbours cabling content management lighting sun protection themes / plots day / night simulation energy project management
  2. 2. mediafacade.net a team approach to develop standardised media facade components. Gernot Tscherteu [email_address]
  3. 3. contents <ul><li>1 Observations </li></ul><ul><li>2 Challenges </li></ul><ul><li>3 Solutions </li></ul>
  4. 5. Coke Display, London
  5. 6. Uniqua Headquarter, Vienna
  6. 7. fiedel Blinken Lights, Berlin
  7. 9. BIX @ Kunsthaus, Graz
  8. 10. SPOTS, Berlin
  9. 11. Allianz Arena, Munich
  10. 12. Pudong, Shanghai
  11. 13. Times Square, NYC
  12. 14. Lehmann Brothers Building, NYC
  13. 15. T-Mobile, Bonn
  14. 16. Chanel, Tokyo
  15. 17. Uniqua Headquarter, Vienna
  16. 18. media architecture
  17. 19. building media architecture
  18. 20. content / format display technology building urban planning media architecture
  19. 21. content / format display technology building urban planning light pollution cultural heritage media architecture traffic neighbours
  20. 22. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage media architecture traffic interaction neighbours content management themes / plots day / night simulation
  21. 23. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage investment objectives facade structure media architecture building users traffic interaction neighbours content management lighting sun protection themes / plots day / night simulation display structure project management
  22. 24. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage investment objectives building automation facade structure maintenance media architecture light sources building users traffic interaction display structure neighbours cabling content management lighting sun protection themes / plots day / night simulation energy project management
  23. 25. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage investment objectives building automation facade structure maintenance media architecture light sources building users traffic interaction display structure neighbours cabling content management lighting sun protection themes / plots day / night simulation energy
  24. 26. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage investment objectives building automation facade structure maintenance media architecture light sources building users traffic interaction display structure neighbours cabling content management lighting sun protection themes / plots day / night simulation energy project management
  25. 27. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage investment objectives building automation facade structure maintenance media architecture light sources building users traffic interaction display structure neighbours cabling content management lighting sun protection themes / plots day / night simulation energy project management
  26. 28. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage investment objectives building automation facade structure maintenance media architecture light sources building users traffic interaction display structure neighbours cabling content management lighting sun protection themes / plots day / night simulation energy project management
  27. 29. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage investment objectives building automation facade structure maintenance media architecture light sources building users traffic interaction display structure neighbours cabling content management lighting sun protection themes / plots day / night simulation energy project management
  28. 30. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage investment objectives building automation facade structure maintenance media architecture light sources building users traffic interaction display structure neighbours cabling content management lighting sun protection themes / plots day / night simulation energy project management
  29. 31. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage investment objectives building automation facade structure maintenance media architecture light sources building users traffic interaction display structure neighbours cabling content management lighting sun protection themes / plots day / night simulation energy project management
  30. 32. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage investment objectives building automation facade structure maintenance media architecture light sources building users traffic interaction display structure neighbours cabling content management lighting sun protection themes / plots day / night simulation energy project management
  31. 33. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage investment objectives building automation facade structure maintenance media architecture light sources building users traffic interaction display structure neighbours cabling content management lighting sun protection themes / plots day / night simulation energy project management
  32. 34. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage investment objectives building automation facade structure maintenance media architecture light sources building users traffic interaction display structure neighbours cabling content management lighting sun protection themes / plots day / night simulation energy project management
  33. 35. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage investment objectives building automation facade structure maintenance media architecture light sources building users traffic interaction display structure neighbours cabling content management lighting sun protection themes / plots day / night simulation energy project management
  34. 36. content / format display technology resolution brightness viewing distance corporate identity advertising narrative / symbolic / spatial building urban planning light pollution cultural heritage investment objectives building automation facade structure maintenance media architecture light sources building users traffic interaction display structure neighbours cabling content management lighting sun protection themes / plots day / night simulation energy project management
  35. 42. Pudong, Shanghai
  36. 44. mediafacade.net a team approach to develop standardised media facade components. Gernot Tscherteu [email_address]

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