Analysis Chapter 6 Review

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content strategy- analysis chapter 6 review

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Analysis Chapter 6 Review

  1. 1. Analysis  Internal impact  External impact  Communicating
  2. 2. How Do You “Do” Different types of ways to get other peoples perspective would be: *Interviews *Questionnaires *Group discussions *Surveys
  3. 3. Factors That Matter • Target audiences • Messaging • Channels • Workflow/ Governance
  4. 4. Look Deep Within • Un-researched Assumptions • Isolated Opinions • Loss of Time and Money
  5. 5. Who Are These People Anyhow? • User Interviews • Survey • Multivariate and A/B Test • Website Analytics** •Social and Reputation Analytics •Search and Keyword Analytics •Contact Analytics •Syndicated Research
  6. 6. The Other Guys • How are competitors websites organized? • What are they talking about? • What’s their format? • What’s their branding and messaging like? • Where else are they active?
  7. 7. The Power Players • Bloggers • Social Media Sites • Celebrities • TV Shows/Talk shows • #Hashtags • Framilies • Online Forums • Trade Shows • ETC…
  8. 8. Keep Your Eyes Open • Current Events • Advances in Technology • Trends • Best Practices
  9. 9. Here They Come(Or Go) •CONTENT •CONTENT •CONTENT
  10. 10. • Share your results with stakeholders • Have a Summary Document

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