Mom Blog Deck Final 8


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Invisalign Teen Presentation for the 'Straight Talk' Mom Blogger Event in San Francisco on August 22, 2009

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Mom Blog Deck Final 8

  1. 1. August 22, 2009 ‘Straight Talk’ Mom Blog Event San Francisco, California
  2. 2. Sheila Tan Vice President and Chief Marketing Officer Align Technology, Inc.
  3. 3. The Power of the Smile: What Kids Really Had to Say • The two biggest things teens would change about their teeth is make them “straighter and whiter” • When asked why having straight teeth is important, teens say “confidence” and “looking better” are the main benefits • “Personal image can be portrayed through your teeth” • “A prettier smile equals a prettier person.” • “One of the first things many people notice is your smile. When you show a clean, beautiful, straight smile you look like a more inviting person.” • Straight teeth “instills more self confidence because you can smile without worrying about crookedness. I’m a confident individual, but it would be nice if I didn’t have to summon confidence to smile.” * Source: Align Focus Groups in St. Louis, MO & Concord, CA on Sept. 11 & 16, 2008
  4. 4. The Importance of a Teen Smile All teens consider having healthy teeth, straight teeth and a good smile important, with girls more likely than boys to consider it VERY important. Teens A good smile 98% Very Important Girls Boys (NET) (NET) Straight teeth 97% A good smile 66% 86% Straight teeth 65% 81% Healthy teeth 72% 85% White teeth 60% 80% Healthy teeth 96% / Significantly higher/lower than Boys (net) at 95% confidence / Significantly higher/lower than Boys 13-15/Girls 13-15 at 95% confidence Teens considering treatment – Total: 797; Boys (361); Girls (436) White teeth 96% Q4 How important are each of the following to you? Please rate each statement where 5 means “Very important” and 1 means “Not at all important.” Invisalign Teen study conducted by Hall & Partners, April 9-25, 2008
  5. 5. Teens have rational AND emotional reasons for seeking treatment; Parents often underestimate the emotional impact. Omni Parents Teens Uneven teeth (NET) I want my/their teeth to be straighter I feel my/their teeth are misaligned (gaps, crooked or misaligned) I/They have gaps in my/their teeth Better smile (NET) I want my/their smile to be better I want (them) to be able to smile freely Outside influence (NET) My dentist told me I should My parents are making me n/a All my/their friends are doing it Q9/QS5 Which of the following made Emotional reasons (NET) you think about getting teeth straightening treatment <for I am/They are self conscious about my/their smile your child>? I/They feel embarrassed about my/their smile / Significantly higher/lower than parents at 95% confidence I/They have been teased in the past about my/their Total considerers - misaligned teeth Parents (375), Teens (1,102) Invisalign Teen study conducted by Hall & Partners, April 9-25, 2008
  6. 6. Behind the Teen Smile A new nationwide survey of 12-to-17 year-olds reveals:  Over half of teens (54%) believe metal braces would make them more self conscious  One in two teens (50%) would smile less Survey conducted by Kelton Research of 510 U.S. respondents aged 12-17 with a 95% confidence level of +/- 4.3 percentage points
  7. 7. For Teens “Braces SUCK!” While they realize that braces will ultimately give them straighter teeth and a prettier smile, the process is awkward, painful and embarrassing, prolonging feelings of self consciousness. They’re not afraid to voice their complaints, which run the gamut—“eating hurts after they’re tightened”, “they look bad in photos”, “food like popcorn, twizzlers, and chewing gum gets stuck in the brackets”, “the brackets cut my lips”, “the rubber bands are weird”, “the clear brackets turn yellow”, and “its not good on dates, I look stupid.” Source: “Got my braces today and got a list of things I can and can’t eat.”
  8. 8. Introducing Invisalign Teen
  9. 9. Developed with Orthodontists for Teens Compliance Indicator Eruption Tabs Power Ridge™ Technology 6 Free Individual Arch Accommodates Replacement Aligners Natural Eruption
  10. 10. Braces Go Digital • Proprietary 3D computer imaging technology maps the patient’s complete treatment from start to finish • Orthos take impressions of teens' mouth and calculate the projected end result which teens and their parents can see on a computer screen • Clear aligners are custom fit based on these images.
  11. 11. Treatment is Simple • Teens wear each aligner for approximately two weeks • During this time, the aligners gradually move their teeth until they achieve the prescribed final position • Patients typically visit their doctor once every six weeks to ensure that treatment is progressing as planned, and to receive their next few sets of aligners – Replacement aligners provided if lost • The length of treatment depends on the severity of each case and can only be determined by the treating doctor; however, the average Invisalign Teen case takes about a year.* *Data based on anticipated treatment plans (i.e. # of aligners present at ClinCheck acceptance). Data on file at Align Technology, Inc.
  12. 12. Health Benefits of Straight Teeth Less stress on joints and healthier gums • Misaligned teeth and jaws can cause painful stress on supporting bone and jaw joints and cause abnormal wear on your teeth. • Crowded or widely spaced teeth can cause swollen gums and redness – potentially leading to periodontal disease. Better chewing and speech • Incorrectly positioned teeth can lead to speech difficulties and chewing issues. Less chance of injury • Protruding upper teeth are more likely to be broken in an accident. Better Self Esteem
  13. 13. Why Teens & Parents Love Invisalign Teen • Effectively straightens teeth – over a million Invisalign cases successfully completed or in treatment • Made just for teens – developed with leading orthodontists to meet specific needs of teens • Fits teens’ active lifestyles – easy to continue favorite activities • It’s removable – teens can maintain healthy hygiene • It looks great – nearly invisible • It’s comfortable – lightweight and custom fit • Supports positive self-esteem – A beautiful smile may enhance chances to succeed during social, educational and career events • It‘s affordable – Comparable in cost to metal braces
  14. 14. If given the choice… • 80% parents* representing children ages 9-17, indicate when given a choice prefer Invisalign Teen over metal braces for their teen • Today’s parents are able to spare their teens some of the same self-esteem and pain issues common with braces *Online Study of 1000 parents conducted by Ipsos Vantis, July 2008
  15. 15. Invisalign Teen Online
  16. 16. What Teens Have to Say About Invisalign and Metal Braces…