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Social Selling Webinar with Jeff
SOCIAL SELLING
IncreaseYour Leads, Sales and Profits
Presented by: Jeff Zelaya
1
Social Selling Webinar with Jeff
AGENDA
• Intro to Social Selling
• Prospecting
• Relationship Building
• Closing
Social Selling Webinar with Jeff
PRE-REQUISITES
• Top Producer Mentality (Google “Top Producer Jeff Zelaya”)
• LinkedIn All-Star Status (Google “LinkedIn All-Star Profile Checklist)
• LinkedIn Premium (Starts at $15.95/month)
• Belief and Love
Social Selling Webinar with Jeff
TIMES CHANGE
Adapt or die
Social Selling Webinar with Jeff Zelaya
Social Selling Webinar with Jeff
WHAT IS
SOCIAL
SELLING?
Leveraging your personal
brand with a marketing and
sales strategy that leads to
better business relationships
that result in increased sales
Social Selling Webinar with Jeff
MY SOCIAL SELLING STORY
“Necessity is the mother of invention”
Social Selling Webinar with Jeff
$1.2 MILLION IN
REVENUESocial Selling Helped Me Break Records
Social Selling Webinar with Jeff Zelaya
Social Selling Webinar with Jeff
AWARENESS
• Are you visible?
• Where?
• What?
• How?
Social Selling Webinar with Jeff
REPUTATION
• What are they saying about you?
• Where?
• Why?
• How?
Social Selling Webinar with Jeff
EDUCATION
• Listening
• Learning
• Teaching
• Industry Expert
Social Selling Webinar with Jeff
PROSPECTING
Finding our Targets
Social Selling Webinar with Jeff
PROSPECTING 101
• Strategy
• Execution
• Automation
Social Selling Webinar with Jeff
PROSPECTING STRATEGY
• Who do you want as a client?
• Who do you want as a partner?
• Verticals, Department,Titles,
Competitor, Recent Events
• Get Introduced
Social Selling Webinar with Jeff Zelaya
Social Selling Webinar with Jeff Zelaya
Social Selling Webinar with Jeff
INBOUND
OPPORTUNITIESWhy are they checking you out?
Social Selling Webinar with Jeff
NEW LEADS DELIVERED
Right to your inbox
Automation
Social Selling Webinar with Jeff
RELATIONSHIP BUILDING
“People buy from people, not from companies. Learn to show your personal side and get to
know your prospects better.Think of it as making a friend before making a sale.”
- Jeff Zelaya
Social Selling Webinar with Jeff
PROVIDEVALUE FIRST
• Share Relevant Insights
• Get Involved In Groups
• Get to Know Them
• Help Out
Social Selling Webinar with Jeff
CONTENT
is still the reigning king
Social Selling Webinar with Jeff
NURTURING IS CRUCIAL
Take care of your people and they will take care of
you
Social Selling Webinar with Jeff
FACE TO FACE
is still the best
Social Selling Webinar with Jeff
MEASURE YOUR
ENGAGEMENT“If you can’t measure it, you can’t manage it”
- Peter Drucker
Social Selling Webinar with Jeff
CLOSING AKA OPENING
A close is just the beginning…
Social Selling Webinar with Jeff
RECOMMENDATIONS
Referrals and Reward
Social Selling Webinar with Jeff
THANK YOU!
Connect with me at jeffzelaya.com

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Social Selling Webinar with Jeff Zelaya

  • 1. Social Selling Webinar with Jeff SOCIAL SELLING IncreaseYour Leads, Sales and Profits Presented by: Jeff Zelaya 1
  • 2. Social Selling Webinar with Jeff AGENDA • Intro to Social Selling • Prospecting • Relationship Building • Closing
  • 3. Social Selling Webinar with Jeff PRE-REQUISITES • Top Producer Mentality (Google “Top Producer Jeff Zelaya”) • LinkedIn All-Star Status (Google “LinkedIn All-Star Profile Checklist) • LinkedIn Premium (Starts at $15.95/month) • Belief and Love
  • 4. Social Selling Webinar with Jeff TIMES CHANGE Adapt or die
  • 6. Social Selling Webinar with Jeff WHAT IS SOCIAL SELLING? Leveraging your personal brand with a marketing and sales strategy that leads to better business relationships that result in increased sales
  • 7. Social Selling Webinar with Jeff MY SOCIAL SELLING STORY “Necessity is the mother of invention”
  • 8. Social Selling Webinar with Jeff $1.2 MILLION IN REVENUESocial Selling Helped Me Break Records
  • 10. Social Selling Webinar with Jeff AWARENESS • Are you visible? • Where? • What? • How?
  • 11. Social Selling Webinar with Jeff REPUTATION • What are they saying about you? • Where? • Why? • How?
  • 12. Social Selling Webinar with Jeff EDUCATION • Listening • Learning • Teaching • Industry Expert
  • 13. Social Selling Webinar with Jeff PROSPECTING Finding our Targets
  • 14. Social Selling Webinar with Jeff PROSPECTING 101 • Strategy • Execution • Automation
  • 15. Social Selling Webinar with Jeff PROSPECTING STRATEGY • Who do you want as a client? • Who do you want as a partner? • Verticals, Department,Titles, Competitor, Recent Events • Get Introduced
  • 18. Social Selling Webinar with Jeff INBOUND OPPORTUNITIESWhy are they checking you out?
  • 19. Social Selling Webinar with Jeff NEW LEADS DELIVERED Right to your inbox Automation
  • 20. Social Selling Webinar with Jeff RELATIONSHIP BUILDING “People buy from people, not from companies. Learn to show your personal side and get to know your prospects better.Think of it as making a friend before making a sale.” - Jeff Zelaya
  • 21. Social Selling Webinar with Jeff PROVIDEVALUE FIRST • Share Relevant Insights • Get Involved In Groups • Get to Know Them • Help Out
  • 22. Social Selling Webinar with Jeff CONTENT is still the reigning king
  • 23. Social Selling Webinar with Jeff NURTURING IS CRUCIAL Take care of your people and they will take care of you
  • 24. Social Selling Webinar with Jeff FACE TO FACE is still the best
  • 25. Social Selling Webinar with Jeff MEASURE YOUR ENGAGEMENT“If you can’t measure it, you can’t manage it” - Peter Drucker
  • 26. Social Selling Webinar with Jeff CLOSING AKA OPENING A close is just the beginning…
  • 27. Social Selling Webinar with Jeff RECOMMENDATIONS Referrals and Reward
  • 28. Social Selling Webinar with Jeff THANK YOU! Connect with me at jeffzelaya.com