MediaWhiz Capabilities

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Learn more at http://www.linkedin.com/in/jeffzelaya - MediaWhiz is a full service digital media agency specializing in direct response and ROI driven marketing. We offer SEO, PPC, Social, Affiliate, Email capabilities plus much more. Call Jeff at 954.423.0226 to schedule a discovery meeting of your needs and challenges.

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MediaWhiz Capabilities

  1. 1. Don’t just pay for performance. <br />Improve performance. <br />1<br />Capabilities<br />
  2. 2. MEDIAWHIZ leadership by the numbers<br />2<br />#6 Top Search Marketing Agency<br />Only 1 of 3 Independents in Top 10<br />
  3. 3. Our services<br />3<br />
  4. 4. Who we are<br />History of results (2001-Present)<br />Proprietary access and technology<br />Industry Leader <br />Practice Innovators<br />Programs of Continuous Improvement<br />4<br />
  5. 5. Google does a case study on Mediawhiz<br />5<br />“…by fine-tuning at the ad group level and reducing waste, it also cut impressions in half—while simultaneously increasing conversions by 365 percent.”<br />http://adwordsagency.blogspot.com/2010/04/case-study-perfecting-art-of-matching.html<br />
  6. 6. 6<br />MediaWhiz = industry innovators<br />In the 140 Character World, Relevant Emotion is the Game ChangerBy Tara Meehan, Creative Team <br />May 11, 2011 <br />If It Makes You Happy…Go DigitalBy Jonathan Shapiro, CEO, MediaWhiz May 5, 2011 <br />How To Use 3 Competitive Intelligence PPC ToolsBy Adam Scott Riff, GM, Search April 26, 2011 <br />PMA Member Profile: 5Qs with Daryl ColwellBy Daryl Colwell, VP, Monetizeit, MediaWhiz Affiliate Network March 31, 2011 <br />Display Ad Results Driven by DataBy Jake Gardner, Director of Display Ad Operations February 28, 2011 <br />
  7. 7. Industry Leading Expertise<br />7<br />June 14th Facebook Ads Article written by MediaWhiz<br />…Other agencies come to us for help<br />
  8. 8. What We Do<br />
  9. 9. social media<br />9<br />Paid<br /><ul><li>Constant Ad Freshness
  10. 10. Micro-Demographic Targeting
  11. 11. Likes and Sales
  12. 12. Cross-channel integration
  13. 13. Performance Guarantee</li></ul>Earned<br /><ul><li>Best Practices Audit
  14. 14. Page Optimization
  15. 15. Social CRM Training & Execution
  16. 16. Scheduled engagement
  17. 17. ROI Tracking</li></li></ul><li>Search engine marketing<br />10<br />PPC<br /><ul><li>Cross-channel tracking
  18. 18. Keyword-level Call Tracking
  19. 19. Offline Passback & Coupon Tracking
  20. 20. Growth & Efficiency
  21. 21. Performance Guarantee</li></ul>SEO<br /><ul><li>Rigorous 3-Part audit
  22. 22. Watson Keyword Scoring
  23. 23. Advanced Link-Building Strategy
  24. 24. SEO Editorial Training
  25. 25. Performance Guarantee</li></li></ul><li>Local search and reputation management<br />11<br />Local<br /><ul><li>Claiming & Verification Management
  26. 26. Google/Bing Place optimization
  27. 27. Integration with Paid Search</li></ul>ORM<br /><ul><li>Protect Brand Reputation
  28. 28. Displace Negative Listings
  29. 29. Hundreds of Brandable assets
  30. 30. Custom Content Creation
  31. 31. Performance Guarantee</li></li></ul><li>Additional Channels<br />
  32. 32. Affiliate marketing<br />13<br />Consumer then is driven to the lead form<br />(on site) and completes lead form<br />(tracked via site pixel)<br />Consumer responds to a display<br />(banner), Email, search or social ad<br />2<br />1<br />
  33. 33. Email marketing<br />14<br />Targeting (profile, behavioral, geographic)<br />Multivariate testing<br />Creative scoring<br />Compliance expertise<br />350M+ records<br />98% Inbox delivery<br />Stringent frequency controls<br />Proprietary technology<br />
  34. 34. Data Acquisition marketing<br />15<br />User completes <br />registration form<br />User then opts-in to receive an<br />additional offer/information<br />User signs up for<br />an offer<br />1<br />2<br />3<br />
  35. 35. 16<br />Seo – 5X Funding request growth from organic traffic <br />Overview <br />approach<br />Results:<br />Addressed Technical Issues<br />Targeted Keyword Selection<br />Developed On-Page Content Plan<br />Implemented Link Strategy<br />KPI Measurement & Refinement<br /><ul><li>Non-branded organic search traffic increased 157%
  36. 36. Funding request amounts increased 424% in 8 months</li></li></ul><li>17<br />Mediawhiz paid search results – Order Volume Tripled<br />Overview <br />approach<br />Results:<br />Diagnostic of existing program<br />Deployed MediaWhiz technology <br />Keyword level call tracking<br />Implemented optimization strategy<br />Continuous Growth and Efficiency Program<br />50 Days after search campaign launched<br />Weekly order volume increased by 320%...<br />… while cost per order decreased by 25%<br />
  37. 37. 18<br />Mediawhiz ORM results – repaired reputation and higher conversion rate<br />overview<br />Targeted content development<br />Brand asset creation and activity<br />Link Building to high potential listings<br />Social content seeding and distribution<br />De-optimization of negative listings<br />results<br />approach<br />Negative Listings Removed, Brand Assets Built <br />100% removal of negative listings and brand messaging control on TOP 10 with all client brand assets managed by MediaWhiz<br />
  38. 38. 19<br />affiliate Marketing –1MM+ new accounts, 30% efficiency gain<br />overview<br />Identified target segments<br />Selected appropriate existing & new publishers<br />Optimized creative and landing pages<br />Enabled real-time approvals<br />Ongoing optimization of creative and media<br />Generated 1MM+ new accounts<br />Reduced acquisition costs by 30%<br />Program success led to significant sales for other products<br />approach<br />Results:<br />
  39. 39. 20<br />Email marketing – cost per enrollment <$850<br />overview<br />Advanced targeting; profile, behavioral, situational & DMA<br />Multivariate testing: subject, creative & landing pages<br />Achieved <$850 cost/enrollment, 35% better than target<br />Generated 1,500 applicants per month<br />Increased conversion rate significantly to 7.4% from 1.3%<br />Brand equity protected<br />approach<br />Results:<br />
  40. 40. 21<br />integrated program – revenue up 84%, with higher rom<br />overview<br />Integrate Search, Email, Affiliate & Display efforts <br />Optimize conversion path<br />Create testing strategy & methodology<br />Micro-segmentation / targeting<br />Full data transparency<br /><ul><li>Grew revenue 84%
  41. 41. Increased conversion to sale by 53%
  42. 42. Grew ROM from 1.5:1 to 2:1
  43. 43. Monthly lead volume increased by 38%</li></ul>Note: ROM is Revenue / Marketing Spend<br />approach<br />Results:<br />
  44. 44. How We Get Results…<br />
  45. 45. performance marketing methodology<br />23<br />
  46. 46. A team of experts<br />24<br />
  47. 47. Game-changing technology<br />25<br />
  48. 48. Cross-channel attribution – Putting It All Together<br />74.5% conversion<br />37.8% conversion<br />Actionable Insights<br />Although Facebook users spend a significant amount of time online within the social network, they’re not browsing in a vacuum. Consumers exposed to a brand’s social media content are actually 50% more likely to click on paid search ads and 1.7 times more likely to purchase through search. As you manage and optimize Facebook Ads, it is important to analyze cross channel performance and adjust spend and messaging accordingly.<br /> - Accurate media optimization driven by direct and indirect contribution<br /> - Impact of one media channel on another<br /> - Individual channel contribution to revenue (both direct and indirect) <br />26<br />
  49. 49. Next Steps<br />
  50. 50. Contact Jeff Zelaya <br />Let’s schedule a phone call to discuss your needs. <br />Phone: 954.423.0226<br />Email: jzelaya@mediawhiz.com<br />LinkedIn: http://linkedin.com/in/jeffzelaya<br />Twitter: @JeffZelaya<br />Or visit our site for more information:<br />http://www.mediawhiz.com<br />28<br />

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