Diversity in Advertising - Presentation for Advertising Federation of Fort Lauderdale

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See related blog post: http://jeffzelaya.com/3-ways-to-diversity-success-advertising/ Marketing Consultant Jeff Zelaya presents on the topic of diversity in advertising. Some of the failures and successes of diversity in action plus 3 tips on how your organization can accomplish Diversity Success.

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Diversity in Advertising - Presentation for Advertising Federation of Fort Lauderdale

  1. 1. Diversity and Advertising
  2. 2. Why Diversity?
  3. 3. How many countries have a McDonald’s?
  4. 4. People respond to advertising that isrelevant.Everything else is spam.
  5. 5. Diversity Failure
  6. 6. Pop Chips Fail
  7. 7. 3 Ways To Diversity Success
  8. 8. “I have a theory that the best ads come frompersonal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this hascome over as true and valid and persuasive.” David Ogilvy
  9. 9. 1) Hire Diversity
  10. 10. www.passion4advertising.com
  11. 11. 2) Clearly Define Values and Stand by Them
  12. 12. “Fair and Square Everyday”
  13. 13. 3) Know your Audience
  14. 14. WebsitesSocial NetworksForumsTV ChannelsMobileLocationsRadio StationsMagazines
  15. 15. Source: eMarketer
  16. 16. Thank You!Connect with me:jeffzelaya@gmail.comhttp://jeffzelaya.com@JeffZelaya

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