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Social Selling Defined by LinkedIn Influencers


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What's the definition of Social Selling? LinkedIn defines social selling as the the ability to leverage your own professional brand and social network to gather insights and connections, then use that information to discover new opportunities, sell, and get business done.

Still a little confused? Check out this deck featuring LinkedIn & Social Selling Influencers like Jamie Shanks, Melonie Dodaro, Jeff Zelaya, Brian Burns, Viveka Von Rosen & Julio Viskovich, among others. They answer the question:
What is Social Selling?

Published in: Marketing, Business, Technology

Social Selling Defined by LinkedIn Influencers

  1. 1. What is Social Selling? LinkedIn Influencers Define Social Selling
  2. 2. LinkedIn’s Definition of Social Selling: “Social selling is leveraging your own professional brand and social network to gather insights and connections, then use those information to help you discover new opportunities, sell, and get business done. Social selling is transforming the traditional sales process of sales lead generation, sales prospecting, cold calling, building and maintaining relationships, and much more. LinkedIn's sales solutions offer the tools you will need to become a social selling pro..” What is Social Selling? More at:
  3. 3. Andy Kellam Defines Social Selling: “All selling is inherently social no matter what channel or information you use. It is up to each sales person to choose how they treat the person they want to sell to: a faceless name to be talked at or real, live human with their own goals to achieve.” Andrew Kellam works at LinkedIn as an Enterprise Account Executive. He has over a decade of experience advising senior executives on strategic issues underpinning business growth including talent management, sales transformation, change management, innovation and process redesign. What is Social Selling? More at:
  4. 4. Melonie Dodaro Defines Social Selling: “Social selling is a sales technique that focuses on building relationships with your market and utilizes social networking sites such as LinkedIn, Facebook and Twitter.” Melonie Dodaro is known as Canada's #1 LinkedIn Expert. Her blog was featured as one of the 10 Social Media Blogs by Social Media Examiner. Melonie recently released a new book entitled “LinkedIn Code”. She specializes in helping businesses & sales teams leverage LinkedIn & social selling What is Social Selling? More at:
  5. 5. Jamie Shanks Defines Social Selling: “Meeting the buyer where the buyer is conducting due diligence and arming themselves with information, to make informed decisions – ONLINE. Social Selling is also about leveraging these online tools to help a sales professional have a more pertinent and effective conversation with their buyers” Jamie Shanks has built the world's largest Social Selling training program, helping empower sales professionals around the globe. He is part of the world's largest network of Social Selling training experts, who contribute their best practices. What is Social Selling? More at:
  6. 6. Jeff Zelaya Defines Social Selling: “Social selling is when YOU the sales person, leverage your personal brand to network, build relationships and then to influence and benefit those relationships by providing value through engagement, education and relevant recommendations.” Jeff is a social selling expert, marketing consultant and a professional public speaker who has presented at 53 events in the past 3 years. He’s the #1 most recommended social seller on LinkedIn under the age of 30 and has generated $1.2 million in revenue in 18 months by using LinkedIn for lead generation. What is Social Selling? More at:
  7. 7. Brian Burns Defines Social Selling: “I feel Social Selling is a lot more then using Social Media to share your Sales Pitch via Content. I feel that Social Selling is more about Breaking the Ice and building rapport in a Authentic, Sincere manner based on Common interests.” Brian Burns is the Author of the Best Seller "Selling in a New Market Space" and Host of The Brutal Truth About Sales & Selling Podcast. Brian has spent 20 plus years selling enterprise software. What is Social Selling? More at:
  8. 8. Viveka Von Rosen Defines Social Selling: “We have to remember social over selling. Social media platforms do not lend themselves to a hard sell. But they are a great place to engage and develop true business relationships based on familiarity and trust.” Viveka Von Rosen is the author of LinkedIn Marketing: An Hour a Day & contributing LinkedIn expert to The Sophisticated Marketer's Guide to LinkedIn. Viveka helps entrepreneurs, corporations and small business owners use LinkedIn and Social Selling for better business and personal branding results. What is Social Selling? More at:
  9. 9. Evan Weber Defines Social Selling: “Social selling can take on many forms in this day and age. Facebook, Twitter, Instagram, and Pinterest should be leveraged to generate followers and traffic to the site to sell products. Visitor retargeting on Facebook and Twitter should be used to increase website conversion rates. Building targeted fans and followers is paramount to increasing exposure and leveraging the social channel. Effectively advertising on social networks holds a tremendous amount of upside for all businesses selling on the web.” Evan Weber is the CEO of Experience Advertising. He is an expert Digital Marketing Consultant, LinkedIn Expert and leads an Online Marketing Agency full time. What is Social Selling? More at:
  10. 10. Marki Lemons Ryhal Defines Social Selling: “Social selling is my ability to listen to your conversation, engage you on topics that are of interest to you and provide you with great content on that subject that will ultimately lead you to doing business with me.” Marki Lemons Ryhal is an Award Winning Social Selling Speaker and Social Media Course Author who has provided social media and social selling training to over 30,000 students worldwide. What is Social Selling? More at:
  11. 11. Julio Viskovich Defines Social Selling: “Social selling is a layer over top of your current sales process that empowers salespeople to harness social media to connect with buyers and prospects during traditionally dark periods and build a level of trust never seen before.” Julio Viskovich is one of the world's premier digital strategy, online video and social selling trainers. Julio has developed campaigns and strategies to empower all types of organizations from Fortune 500s to Small Businesses to individuals. What is Social Selling? More at:
  12. 12. John Byrne Defines Social Selling: “Socially selling like any sales skill it is a discipline. By using social media , with particular emphasis on LinkedIn to connect, inform educate and influence your prospective buyers and existing clients. It does not eliminate the need for traditional professional sales skills, rather it can enhance them helping to elevate the salesperson to a Trusted Advisor.” John Byrne has over two decades of sales experience. John has developed a comprehensive range of skills including inside sales, SPIN Sales, business development, sales management & training and most recently Social Selling. What is Social Selling? More at:
  13. 13. Gary Kissel Defines Social Selling: “Social Selling is not new but now we are dealing with a global market with instantaneous communication. LinkedIn and other social platforms have emerged to dramatically increase opportunities for finding, connecting and engaging–the essence of social selling” Gary Kissel is a LinkedIn specialist & coach. He loves to help others to grow their business via LinkedIn. Gary grew his own real estate business via LinkedIn What is Social Selling? More at:
  14. 14. As Featured On LinkedIn: What is Social Selling? More at: