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http://jeffzelaya.com/social-selling-speaker/ - Social Selling Speaker, Jeff Zelaya taught the members of the Textile Rental Services Association (TRSA) about leveraging social media – specifically, LinkedIn for marketing and sales 2.0.
Topics that were covered in this one hour workshop are:
What is LinkedIn and how to create a LinkedIn profile that gets you more visibility?
How to use LinkedIn to build your company’s brand and your personal brand?
What is social selling and how can you can make it work for you?
How to gather intelligence on prospects, partners and competitors?
Best practices on professional networking to increase referrals and partnerships?
Creating an inbound social lead generation strategy?
How to use LinkedIn to find more opportunities and close more deals?
Using LinkedIn groups for education and insights gathering?
See the slides, cliff notes and more information at http://jeffzelaya.com