Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Boulder Startup Week 2015 - The Dark Horse Prototype

826 views

Published on

This presentation was given as a part of Boulder Startup Week's UX track. The purpose is to help startups better understand UX design and what is important. My hope was to communicate the basis of the design process and the importance of making sure not to shortcut it; especially in the early stages of product development.

Published in: Design
  • Be the first to comment

Boulder Startup Week 2015 - The Dark Horse Prototype

  1. 1. Boulder Startup Week May 13, 2015 Jeff Zabel @jczabel THE DARK-HORSE PROTOTYPE
  2. 2. JEFF ZABEL - Boulder Native - Silicon Valley - eBay / BMW / DataHero PASSIONS: - Human-centered design - Technology - Sports @jczabel
  3. 3. EMPATHIZE DEFINE IDEATE PROTOTYPE TEST DESIGN PROCESS Stanford d.school Design Thinking Process Breadth Time
  4. 4. REALITY
  5. 5. WHY? Breadth=LossofFocus Time = Money FAILURE Forget the process dude!
  6. 6. EMPATHIZE DEFINE IDEATE PROTOTYPE TEST DESIGN PROCESS COUNTERINTUITIVE FOCUS Breadth Time
  7. 7. ENTER THE DARK-HORSE
  8. 8. - 7th on his position depth chart starting college - Drafted #199 in the six round of the NFL draft - Started his rookie NFL season as a 4th stringer Scouting Summary: Good height to see the field. Very poised and composed. Can read coverages. Good accuracy and touch. Produces in big spots in big games . . . Team Leader. A DARK-HORSE?
  9. 9. TOM BRADY - 6 Super Bowl appearances - 4 Super Bowl wins - 3 Super Bowl MVP awards - 10 Pro Bowls - 1st Deflategate QB
  10. 10. THE DARK-HORSE EMPATHIZE DEFINE IDEATE PROTOTYPE TEST A dark-horse prototype is meant to expand the design solutions by testing something that is “a little crazy”, something that has a slim possibility to succeed, but if it does . . . .
  11. 11. The challenge: Improve the wind deflector
  12. 12. CONVERTIBLE AIRFLOW
  13. 13. Good Wind Bad Wind Direction Noise Consistency Temperature Front to back Swirling Present Overpowering Consistent Irregular Temperate Too hot or too cold OPEN AIR EXPERIENCE
  14. 14. DARK-HORSE PROTOTYPE Cut a hole in the windshield! Seriously!
  15. 15. DARK-HORSE PROTOTYPE
  16. 16. SHARING @ DATAHERO
  17. 17. SIMPLE PROTOTYPE
  18. 18. TAKEAWAYS - Execute each step of the design process - Don’t underestimate the importance of the dark-horse!
  19. 19. THANK YOU Jeff Zabel jeff.zabel@gmail.com @jczabel

×