If you do only two things on linked in..


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Presentation at Social Media Roundup - 2010

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If you do only two things on linked in..

  1. 1. If you do only TWO things on LinkedIn…. Jeff Yaniga DestinationRx
  2. 2. Business Card 2010’s Business Card / Resume / Phonebook / Brochure / Cave Writing
  3. 4. LinkedIn Demographics <ul><li>70,000,000 Users </li></ul><ul><li>Male / Female: 54% / 46% </li></ul><ul><li>Average Age: 43 </li></ul><ul><li>HH Income: $107,278 </li></ul><ul><li>College Grads: 77.6% </li></ul><ul><li>EVP/SVP/VP: 6.2% </li></ul>
  4. 5. If you do only TWO things on LinkedIn… <ul><li>Starch Your LinkedIn Collar </li></ul><ul><li>Be Penny Lane – The Greatest “Band Aid” of All Time </li></ul>
  5. 6. LinkedIn Thing #1 <ul><li>Starch Your LinkedIn Collar </li></ul>
  6. 8. Use a photo
  7. 9. Use the name title fields to communicate key info (link or email)
  8. 10. Use the Update Box Surgically – triangulate it with your Twitter account
  9. 11. Personalize your websites – make them more descriptive / attractive
  10. 12. Add Twitter
  11. 13. Land grab your URL
  12. 14. LinkedIn Thing #2 <ul><li>Be Penny Lane – The Greatest “Band Aid” of Time </li></ul>
  13. 15. Penny Lane http://www.youtube.com/watch?v=HTdfcmh9OGE
  14. 16. Why Groups? <ul><li>Increased Accessibility </li></ul><ul><ul><li>Message people in common groups* </li></ul></ul><ul><ul><li>Invite them to events </li></ul></ul><ul><ul><li>(But for crying out loud, don’t be obnoxious.) </li></ul></ul><ul><li>Increased Visibility </li></ul><ul><ul><li>Real world conversations about key issues </li></ul></ul><ul><ul><li>Find those with mutual business interest </li></ul></ul>*Privacy setting driven
  15. 17. Groups You Must Belong To <ul><li>Your alumni groups </li></ul><ul><ul><li>Schools </li></ul></ul><ul><ul><li>Former Employers </li></ul></ul><ul><li>Your Industry Associations </li></ul><ul><li>Your City or Regional Groups </li></ul><ul><li>The Groups Where People You Want To Meet Hang Out </li></ul>
  16. 18. Be A Groupie http://www.youtube.com/watch?v=F5CF1FEm_oA
  17. 19. Better Yet…Create A Group
  18. 20. 5 Tips When Creating a LinkedIn Group <ul><li>Your name is important! </li></ul><ul><li>Create a group for your industry, not your company. </li></ul><ul><li>Design the group logo to fit the small standard logo size. </li></ul><ul><li>Create a custom webpage for the group on your website. </li></ul><ul><li>Display the group in the Group Directory and on members' profiles. </li></ul>Source: http://bit.ly/bduJiX
  19. 21. 5 Tips for Promoting a LinkedIn Group <ul><li>Invite coworkers, past colleagues, and customers to join and start discussions. </li></ul><ul><li>Promote the group on your website, blog, email newsletter, and social media networks. </li></ul><ul><li>Invite key industry experts to join and engage. </li></ul><ul><li>Cross-market to related groups that you manage on different networks. </li></ul><ul><li>Integrate LinkedIn into all of your marketing efforts. </li></ul>Source: http://bit.ly/bduJiX
  20. 22. 5 Tips for Managing a LinkedIn Group <ul><li>Add discussions, news and jobs. </li></ul><ul><li>Use featured discussions to highlight particular content or offers. </li></ul><ul><li>Send announcements. </li></ul><ul><li>Import your blog RSS feed. </li></ul><ul><li>Make your own LinkedIn analytics. </li></ul>Source: http://bit.ly/bduJiX
  21. 23. LinkedIn Summary <ul><li>You get out of it what you put into it. </li></ul><ul><li>No channel is an island. LinkedIn should be part of your overall social media AND overall marketing mix </li></ul><ul><li>One of the easiest mediums to differentiate! </li></ul><ul><li>www.linkedin.com/in/jeffyaniga </li></ul>