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CREATopia - Bridging Social Resources and Design

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CREATopia HK project is suggesting building a system that helps industries to reinterpret and reinvents local resources; utilize local resources, creativities and designs to generate ideas and models for on-going sustainable social and economical transformation of Hong Kong.

Proposal Prepared by Jeff Wan

Published in: Technology, Business
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CREATopia - Bridging Social Resources and Design

  1. 1. CREATopia  CreateSmart  Ini<a<ve  2011-­‐12   Proposal  Prepared  by   Hong  Kong  Design  Ins,tute   &   HULU  Culture     Version  01    
  2. 2. Index  1.  Principles  &  Objec<ves  2.  Background  &  Core  Ac<ons    3.  Conceptual  Framework  of  Execu<on        4.  The  7  Modules  in  2  Phrases  5.  Organiza<on  
  3. 3. 1.  Principles  &  Objec<ves  
  4. 4. A.   Social  resources  are  renewable  for  sustainable   development  B.   Design  and  crea<ve  strategy  is  an  engine  for   enabling  resources  to  excel  C.   Crea<ve  business  model  executes  new  strategies   for  sustainable  growth  of  society  and  economy   The  collabora<on  of  three  transforms  social   resources  to  sustainable  social  capitals      
  5. 5. Social   Resources     Sustainable   Growth  of   Society  and   Economy    Crea,ve   Design  &  Business   Crea,ve   Model   Strategy  
  6. 6. 2.  Background  &  Core  Ac<ons    
  7. 7. A.   Social  resources  are  renewable  for  sustainable   development   Design  and  crea<ve  strategy  is  an  engine  for   enabling  resources  to  excel   Crea<ve  business  model  executes  new  strategies   for  sustainable  growth  of  society  and  economy   The  collabora<on  of  three  transforms  social   resources  to  sustainable  social  capitals      
  8. 8. Social   But  they  need  to  be  iden<fied   Resources     in  order  to  be  u<lized   Stock  Taking   Process  Under-­‐u,lized  Resources   Resources  ready  to  be  u,lized  
  9. 9. Example  01   Cultural   Resources:  •  Heritages  •  Urban  &   Tradi<onal  CraWs  •  Old  Shops  &   CoXage  Businesses  Etc.  
  10. 10. Example  02   Manmade  &   Natural   Resources:   •  Urban  Wastages   •  Agricultural   Products   Etc.  
  11. 11. Example  03   Human   Resources:  •  SMEs  •  Skilled  Labors  •  Ins<tu<ons  •  NGOs  •  SEs  Etc.  
  12. 12. A.   CREATopia  will…   further  this  stock  taking  process  of  un-­‐ u<lized  local  resources.  Then,  translate   them  into  renewable  resources  for   sustainable  development.  
  13. 13. Social  resources  are  renewable  for  sustainable   development  B.   Design  and  crea<ve  strategy  is  an  engine  for   enabling  resources  to  excel   Crea<ve  business  model  executes  new  strategies   for  sustainable  growth  of  society  and  economy   The  collabora<on  of  three  transforms  social   resources  to  sustainable  social  capitals      
  14. 14. Design  &   Crea,ve  Crea,ve   Business  Strategy   Model  
  15. 15. Design  &  Crea,ve   It  makes  all  the  different  Strategy   Case  01  
  16. 16. Design  &  Crea,ve   It  makes  all  the  different  Strategy   Case  02  
  17. 17. B.   CREATopia  will…   Design  &   create  a  pla`orm  to   Crea,ve   facilitate  construc<ve   Strategy   dialogues  between  the   social  resources  and   crea<ve  minds.  
  18. 18. Social  resources  are  renewable  for  sustainable   development   Design  and  crea<ve  strategy  is  an  engine  for   enabling  resources  to  excel  C.   Crea<ve  business  model  executes  new  strategies   for  sustainable  growth  of  society  and  economy   The  collabora<on  of  three  transforms  social   resources  to  sustainable  social  capitals      
  19. 19. Design  &   Crea,ve  Crea,ve   Business  Strategy   Model  
  20. 20. Crea,ve   Business   Model  Incuba,ons   Advices   Produc,on   Promo,on   Sales   Legal   Finance   Etc.  
  21. 21. C.   CREATopia  will…    help  crea<ve    strategies    to   Design  &   Crea,ve   Crea,ve   Business  execute  into   Strategy   Model  Design  Enterprises,  SEs,  SMEs,  etc.  
  22. 22. 3.  Conceptual  Framework  of  Execu<on        
  23. 23. CREATopia  func<ons  as…  a  crea<ve  system  for  enhancing  collabora<on  between:    -­‐  Social  Resources  -­‐  Design  &  Crea<ve   Strategy   $$$-­‐  Crea<ve  Business   Model  
  24. 24. CREATopia  executes  with…  interac<ve  pla`orms  for  both  physical  and  mobile  environments  that  facilitate:  -­‐  Sharing  of  Resources  -­‐  Cross  Disciplinary  Networking  -­‐  Knowledge  Exchange  -­‐  Explora<on  and   Experimenta<on  -­‐  Archiving  of  Successful  Projects  -­‐  Celebra<on  of  Result  -­‐  Sustainable  Development  
  25. 25. 4.  The  7  Modules  in  2  Phrases  
  26. 26. CREATopia  will  be   4.1  Network  divided  into  7  Modules  in   4.2  Studio  2  Phrases:   4.3  Marketplace   4.4  Award   Phrase  One   4.5  Tour   Phrase  Two   4.6  Fes<val   4.7  Extension   ***Proposed  Project  Dura<on:  2  Years  
  27. 27. 4.1    CREATopia  Network    CREATopia  Network,  a  knowledge-­‐based  network  to  facilitate  dialogues  and  dances  between  local  community-­‐based  resources,  local  crea<ve  individuals  and  entrepreneurial-­‐minded  individuals.      
  28. 28. 4.2    CREATopia  Studio  CREATopia  Studio,  a  laboratory  to  generate  and  nurture  ideas  for  crea<ve  community-­‐based  designs  and  design  strategies;  it  is  an  environment  for  seminars  and  workshops  mentored  by  local  experts,  designers,  social  innovators,  etc.  
  29. 29. 4.3    CREATopia  Marketplace    CREATopia  Marketplace,  an  innova<ve  marketplace  for  community-­‐based  and  local  resources  driven  businesses;  to  help  local  ar<sans,  designers,    start  ups  and  entrepreneurs  to  execute  their  ideas  into  sustainable  businesses  and  form  the  backbone  of  local  crea<ve  economy.  
  30. 30. 4.4    CREATopia  Award    CREATopia  Award,  a  local  and  interna<onal  awards  for  acknowledging  successful  cases  and  projects  that  innovate  socie<es  socially  and/or  economically.  
  31. 31. 4.5    CREATopia  Tour    CREATopia  Tour,  a  physical    and  mobile  tour  experience  introduces  Hong  Kong’s  community-­‐based  social  and  cultural  uniqueness,  such  as  case  studies  and  stories  about  local  craWer,  old  shops,  designers,  NGOSs,  Social  Enterprises,  etc.  
  32. 32. 4.6    CREATopia  Fes<val    CREATopia  Fes<val,  a  local  and  interna<onal  awards  for  acknowledging  successful  cases  and  projects  that  innovate  socie<es  socially  and/or  economically.  
  33. 33. 4.7    CREATopia  Extension    CREATopia  Extension,  an  extension  for  CREATopians  to  promote  themselves  to  the  global  network.  This  is  an  extension  of  network  that  creates  extended  opportuni<es  for  overseas  collabora<ons  and  businesses.  
  34. 34. 5.  Organiza<on  
  35. 35. Organiza<on  Applicant   Hong  Kong  Design  Ins<tute  Organiza<on   Member  of  Voca<onal  Training  Council  Collabora<ng   HULU  Culture  Party   Non-­‐Profit  Organiza<on  Project  Coordinators   Mr  Wan  Chung  Sing  Jeff   Hong  Kong  Design  Ins<tute   Miss  Shum  Yin  Ting   Hong  Kong  Design  Ins<tute   Mr  Patrick  Shaun  Ford   Hong  Kong  Design  Ins<tute   Miss  Fok  Tin  Man  Iman   HULU  Cuture   Dr  Lee  Wai  Keung  Alpha    Project  Advisors   Mr  Lu  Lam  Leslie   Hong  Kong  Design  Ins<tute   Dr  Lam  Yan  Yan   Hong  Kong  Design  Ins<tute  
  36. 36. CREATopia  

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