Why Twitter Isnt Stupid 04.2011

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Why Twitter Isnt Stupid 04.2011

  1. 1. Why Twitter isn’t Stupid<br />Communities of Practice<br />April, 19, 2011<br />
  2. 2. Follow me on Twitter<br />@jeffurban<br />@solution_design<br />@ldrshpcommunity<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />2<br />
  3. 3. © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />3<br />
  4. 4. This Morning’s Plan<br />Twitter – The Beginning<br />Twitter Overview<br />Twitter Uses<br />Twitter Tools<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />4<br />
  5. 5. My Desired Outcomes<br />Increase Twitter awareness<br />Share different examples for how Twitter is being used<br />Convince you that Twitter isn’t stupid<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />5<br />
  6. 6. Twitter – The Beginning<br />Idea from Jack Dorsey<br />SMS based social network<br />(Short Message Service – i.e. texting)<br />Development started in 2006<br />Dorsey, Biz Stone, Evan Williams<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />6<br />
  7. 7. Twitter Basics<br />Combination of social networking and micro-blogging<br />Users send messages – tweets <br />Text based; 140 character limit<br />Messages sent through websites or combatable external apps (i.e. cell phones)<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />7<br />
  8. 8. Social Media Networks<br />Twitter<br />Follow & Followers<br />Facebook<br />Friends<br />LinkedIn<br />Connections & degrees<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />8<br />
  9. 9. Terminology<br />Accounts (@jeffurban, @solution_design)<br />Follow/Followers (tweeps)<br />Tweets/Messages<br />Hashtag (#)<br />Mention <br />Retweet (RT)<br />Trends, Lists<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />9<br />
  10. 10. Let’s Visit Twitter<br />@jeffurban<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />10<br />
  11. 11. Twitter – Tipping Point <br />2007 SXSW festivals and conferences<br />Went from 20k to 60k tweets per day<br />Screens streamed the messages<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />11<br />
  12. 12. Twitter Stats (source twitter.com)<br />370,000 new sign-ups daily <br />95,000,000 Tweets per day <br />175,000,000 registered users <br />24 billion searches per month<br />88 billion Google searches per month<br />9.4 billion Yahoo searches per month<br />4.1 billion Bing searches per month<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />12<br />
  13. 13. Twitter Revenue <br />Privately held<br />Primary source of revenue is through searches<br />Promoted Tweets<br />Promoted Trends<br />Promoted Accounts<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />13<br />
  14. 14. Promoted Tweets (Source Twitter.com)<br />Users see your tweet when they search one of your keywords<br />Sharing content and seeding interest<br />Building awareness among relevant audiences<br />Building a brand voice<br />Offering deals<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />14<br />
  15. 15. Example – Promoted Tweet<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />15<br />
  16. 16. Promoted Trends (Source Twitter.com)<br />Twitter is host to vast, viral conversations that capture some of the hottest topics of the moment.<br />Building mass awareness<br />Product launches and events<br />Brand building by association<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />16<br />
  17. 17. Trends for 4/1 to 4/7<br />April Fool’s Day<br />Nickelodeon Kid’s Choice Awards<br />NCAA March Madness<br />Academy of Country Music Awards<br />U.S. Politics<br />Soccer/Football<br />Cricket World Cup<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />17<br />
  18. 18. Example – Promoted Trends<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />18<br />
  19. 19. Promoted Trends/Tweets<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />19<br />
  20. 20. Promoted Accounts (Source Twitter.com)<br />Promoted Accounts are built to turbocharge your ability to gain new followers on Twitter.<br />Turbo-charging user discovery<br />Building up to a big event or your next product release<br />Capitalizing on a particular event or period of the year when the account will be most relevant<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />20<br />
  21. 21. Example Promoted Account<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />21<br />
  22. 22. Twitter Uses<br />Instant news<br />Individuals tweet, news organizations follow<br />Iran elections – “a Twitter Revolution”<br />Southwest Airlines passenger tweeted about six-foot hole<br />Al Jazeera<br />http://blogs.aljazeera.net/twitter-dashboard<br />Voted off American Idol<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />22<br />
  23. 23. Twitter Uses<br />Curation<br />CNN WorldCup 2010<br />http://edition.cnn.com/SPECIALS/2010/worldcup/twitter.buzz<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />23<br />
  24. 24. Twitter Uses <br />Aggregator of information<br />Follow experts – individuals, organizations<br />Examples<br />Specific Technologies<br />Human Resources<br />Fantasy Football<br />Gardening<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />24<br />
  25. 25. Twitter Uses<br />Open conversation<br />#onlinepoker<br />#nbaplayoffs<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />25<br />
  26. 26. Twitter Uses<br />Networking & Collaboration <br />Chats – scheduled online discussions<br />#nptalk<br />#blogchat<br />#hcsm<br />#smbiz<br />#jobhuntchat<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />26<br />
  27. 27. Twitter Uses<br />Event Participation<br />Sporting Events<br />Live Television <br />Glee, American Idol, Survivor<br />Political speeches<br />Conferences, Seminars<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />27<br />
  28. 28. Twitter Uses<br />Online Branding<br />Compliments Facebook, Blogs, LinkedIn, YouTube, Website<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />28<br />
  29. 29. Twitter Uses<br />Favorites<br />Celebrities, Politicians, Brands, Products, Athletes<br />Levity <br />Comedians, Satirists, Pets, Fake Sites (@BPGlobalPR)<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />29<br />
  30. 30. Twitter Uses<br />Friends<br />Communicate, Stay Informed<br />Share Information – chance to give/help<br />Help Others<br />Build brand, Add value, Organization, Promote others<br />Yourself<br />Promote articles, news, blogs<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />30<br />
  31. 31. Twitter Uses<br />Jobs/Hiring<br />Establish expertise, Create awareness<br />Recruiters, Career Sites, User Groups, Conferences<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />31<br />
  32. 32. Twitter Uses<br />Customer Support<br />Best Buy - @twelpforce<br />Comcast - @comcastcares<br />Dell, Southwest Airlines, Starbucks, Ford<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />32<br />
  33. 33. Twitter Uses<br />Deals, Bargains, Coupons<br />Jet Blue - @JetBlueCheeps<br />Cheap Tweet - @cheaptweets<br />Retail Me Not - @retailmenot<br />Deal Devine - @dealdevine<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />33<br />
  34. 34. Twitter Uses<br />Feedback<br />Ask questions, listen<br />Organizations are monitoring what is being said<br />Organizations are engaging in conversation<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />34<br />
  35. 35. Twitter Uses<br />Subject Matter Experts<br />Get answers<br />Engage in conversation<br />Asking directly<br />Asking the crowd<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />35<br />
  36. 36. Twitter Uses<br />Public Relations<br />Follow reporters and journalists<br />Engage in conversation<br />Provide feedback<br />PR focused chats<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />36<br />
  37. 37. Twitter Uses<br />Listen<br />What is being said about your company, products, favorite businesses, teams, professional skills, competitors<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />37<br />
  38. 38. Twitter Tools<br />Dashboards<br />Tweetdeck, Hootsuite<br />Monitoring <br />Backtweets, Backtype, Tweetbeep, Twilert<br />Pictures/Videos<br />TwitPic, Twitgoo, Ow.ly, Flickr<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />38<br />
  39. 39. Twitter Tools<br />Follow-isms<br />Tweetcloud<br />Twitter Grader<br />Advanced Search<br />Search.Twitter<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />39<br />
  40. 40. Twitter Tools<br />Others<br />Calendar Group Tweets<br />Payments Karma<br />Emails Tasks<br />Future Tweets Polls<br />RSS feeds Translators<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />40<br />
  41. 41. Summary of Uses (to name a few)<br />Instant News Curation<br />Aggregator Conversation<br />Networking/Chats Events<br />Branding Favorites/Levity<br />Friends Sharing<br />Jobs/Hiring Customer Support<br />Deals/Bargains Get Feedback<br />Subject Matter Experts Public Relations<br />Listen<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />41<br />
  42. 42. Summary<br />You don’t have to tweet to get value from Twitter<br />Twitter isn’t for everyone, but it definitely isn’t stupid<br />© 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com<br />42<br />

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