Netflix And Fb Connect

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Netflix And Fb Connect

  1. 1. Netflix and Facebook Connect Michael Hart Director of Engineering Community and API
  2. 2. About Netflix  Subscription movie rentals  Over 10 million subscribers  Distribute over 2M DVDs per day
  3. 3. Goals for Facebook Connect  Member retention  New member acquisition
  4. 4. Scenario  “Movies make for great conversations”  Share your movie tastes with your friends  Ratings  Opt-in, all or nothing
  5. 5. DEMO
  6. 6. How are we measuring success?  Key business metrics  Acquisition: CPA  Retention: churn %  Key proxy metrics  (Comment Rate)  Queue add rate  Play rate
  7. 7. How are we measuring success?  Other metrics  Connected users  Disconnected users  Ratings shared  FB story clicks  Sign-up rate  Connect rate  Connect abandonment rate
  8. 8. QUESTIONS?
  9. 9. Gratuitous Plug developers.netflix.com

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