Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Netflix And Fb Connect

2,799 views

Published on

  • Be the first to comment

Netflix And Fb Connect

  1. 1. Netflix and Facebook Connect Michael Hart Director of Engineering Community and API
  2. 2. About Netflix  Subscription movie rentals  Over 10 million subscribers  Distribute over 2M DVDs per day
  3. 3. Goals for Facebook Connect  Member retention  New member acquisition
  4. 4. Scenario  “Movies make for great conversations”  Share your movie tastes with your friends  Ratings  Opt-in, all or nothing
  5. 5. DEMO
  6. 6. How are we measuring success?  Key business metrics  Acquisition: CPA  Retention: churn %  Key proxy metrics  (Comment Rate)  Queue add rate  Play rate
  7. 7. How are we measuring success?  Other metrics  Connected users  Disconnected users  Ratings shared  FB story clicks  Sign-up rate  Connect rate  Connect abandonment rate
  8. 8. QUESTIONS?
  9. 9. Gratuitous Plug developers.netflix.com

×