Finalsite u april 2011 final


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Finalsite u april 2011 final

  1. 1. Utilizing web and video for continued interaction among the community<br />Jeff Snyder<br />Director of Development<br />International School of Zug and Luzern<br />
  2. 2.
  3. 3. Goals <br />Discuss what ISZL has been doing with videos<br />Best Practices – our take over the past 6 months<br />What we can learn from each other and moving forward <br />
  4. 4. Who we are <br />International Day School in central Switzerland<br />1,200 students from 50 nations; staff of over 250<br />Merger of three schools in 2008<br />Started video production in 2010<br />
  5. 5. How we got started <br />ISZL Webmaster went to Prague Film School for a four week workshop.<br />Purchased equipment valued at around CHF 10,000 – Sony HVRZ7 hybrid camera (digital work flow). Image acquisition can be captured in tape and digital. Quick turn around time.<br />Developed an overall plan of what video production would look like at the school. Production started in November.<br />Took the approach of “we would rather show things than talk about them.”<br />
  6. 6. Finalsite<br />Timely upgrade of media technology in 2010 with streaming ability<br />Importance of HD –we can shoot, edit and distribute<br />We can distribute like a channel, and actually broadcast our material<br />Our Concern: amount of space videos take up on the website. We took out extra space, but it is not enough<br />
  7. 7. Three Areas of Production <br />Parent Portal<br />Marketing and Fundraising<br />Video Distribution<br />Remember to create shelf life<br />
  8. 8. Parent Portal (Dec – February)<br />
  9. 9. Marketing and Fundraising<br />
  10. 10. Marketing and Fundraising<br /><br />
  11. 11. Getting the word out<br />Dear ISZL Community Members,<br />Last week ISZL took the time to send messages of hope to Japan and respond to the recent earthquake and tsunami that affected<br />the entire country and world. I am pleased to report that together as a school we raised CHF 20,000 for the Japanese Red<br />Cross, and next week Friday, 8th April a representative from the Red Cross in Switzerland will be at ISZL so that we can <br />present the organization with the funds.<br />If you haven’t had a chance yet, I hope that you will visit to see videos that capture the events that took place on<br />all three campuses. <br />A special thanks to Dominic Currer, Director ISZL, and the following Classroom Teachers for allowing us to <br />film their discussions: Warren Park, Jonathan Irving, Philip Bruce, John Dalesio, Noel Campbell and Valerie Cattez.<br />Sincerely,<br />Jeff Snyder<br />Director of Development<br />
  12. 12. Results of Japan Week <br />
  13. 13. Results of Japan Week<br />
  14. 14. DVD Production<br />Middle School Musical – Mulan<br />IB Music Concert<br />High School Graduation – Will give copy of DVD as an alumni gift<br />
  15. 15. What we have learned <br />Effective length of video is under seven minutes<br />Approximately one minute of viewing time is an hour in post production.<br />Video production is possible with a small staff<br />Make a plan, when possible “script” participants.<br />Create videos that can have shelf value.<br />Not to be too ambitious, be careful with resources.<br />
  16. 16. Our next projects <br />Create videos for departmental purposes<br />Dual purpose marketing and parent portal<br />“A day in a life of…….”<br />Look at ways of covering sports and live broadcasting<br />Admissions<br />Capital Campaign<br />