Using Google+ as Part of Your Marketing Strategy #Mozinar
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Read all about the background story of this presentation here: http://www.jeffalytics.com/google-plus-mozinar/ 17 Things You Should Know About Google Plus 1) Google Plus is the #2 Social Network 2) Google+ is Your Identity to Google 3) Google+ is a Great Place to Make Friends 4) Make Sure You Post the Content You Create to Google+ 5) Sharing Other Peoples Content is Important Too 6) Create a Content Strategy for Google Plus 7) Images Are Powerful 8) Top Engagers Almost Exclusively Post Images 9) Bonus Tip: Using Images Brings Further Measurement Opportunities 10) Engage with Communities 11) Notifications Increase Engagement 12) Can’t Find a Community? Start Your Own! 13) Tag People Whenever You Post 14) Create Shared Circles 15) Understand the Benefits of Authorship 16) Google Plus Impact on Search Rankings? 17) Don’t Forget to Measure Your Activity and Set Goals
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Using Google+ as Part of Your Marketing Strategy #Mozinar
- 1. Using Google+ as Part of Your Marke5ng Strategy Jeff Sauer Join us on Twi/er at #Mozinar Ques5ons or problems? Email community@moz.com
- 2. Your Google+ Guide Jeff Sauer Marketer and Entrepreneur Vice President Three Deep Marke5ng St. Paul, MN, USA h/p://gplus.to/jeffsauer Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy 2
- 4. What is Google+? Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 5. Google+ is the #2 Social Network Photo Credit: Lincolnian (Brian) via Compfight Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 6. Over 350 Million Active Users More Google+ Stats Here: hFp://www.techhive.com/ar5cle/2026521/google-‐outranks-‐twiFer-‐as-‐no-‐2-‐social-‐network-‐aPer-‐facebook.html And Here: hFp://www.businessinsider.com/google-‐plus-‐is-‐outpacing-‐twiFer-‐2013-‐5 Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 7. But to many, Google+ is… Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 8. To me, Google+ is Ubiquitous Google+ is Google Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 9. Chrome is Google Plus Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 10. Gmail is Google+ Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 11. YouTube is Google+ Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 12. Google Maps is Google+ Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 13. Mobile is Google+ Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 14. Google+ is Your Content Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 15. Google+ is Google+ Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 16. Google+ is the Connective Tissue of the Top Web Properties Top US Web Proper5es: hFp://www.marke5ngcharts.com/category/top-‐us-‐web-‐proper5es/ Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 17. Google+ is Your Identity to Google Google Knows How to Contact You Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 18. Google+ is Your Identity to Google Google Knows How to Contact You Google Knows Where You Write Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 19. Google+ is Your Identity to Google Google Knows Where You Work Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 20. Google+ is Your Identity to Google Google Knows Where You Work Google Knows Your Demographics Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 21. Your Friends Aren’t on Google+? Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 22. Make New Friends! Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 23. ENGAGING WITH GOOGLE+ AND BECOMING A POWER USER
- 24. Post Your Content to Google+
- 25. Share the Old Fashioned Way Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 26. Better: Auto Post Your Content Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 27. Automatically Post From WordPress to Google+ Why I Chose SNAP: hFp://www.jeffaly5cs.com/best-‐wordpress-‐plugin-‐social-‐media-‐auto-‐pos5ng/ Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 28. Make Sure to Share Other Content Too Videos Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 29. Make Sure to Share Other Content Too Videos Circles Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 30. Make Sure to Share Other Content Too Videos Circles Images Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 31. Make Sure to Share Other Content Too Videos Circles Images Circle Mar5n: hFps://plus.google.com/+Mar5nShervington Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy Reshares
- 32. Utilize Google+ Content Strategies Excellent Google Plus Content Strategies from Copyblogger: hFp://www.copyblogger.com/google-‐plus-‐content-‐strategies/ Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 34. Sharing Links is so Boring Underwhelming Response Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 35. Image Posts Turn Heads! Images Gain Real Estate! Same Post, Tremendous Response Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 36. Images Have Metrics Too! Bonus: See How Many People Viewed Your Image Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 37. Top Engagers Use Images Engagement With Every Post Circle Rebekah: hFp://gplus.to/RebekahRadice Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 38. Cyrus Clearly Knows What He’s Doing Circle Cyrus: hFp://gplus.to/CyrusShepard Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 40. Engage with Communities Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 41. Notifications Increase Engagement Turn On No5fica5ons and Increase Community Engagement Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 42. Beware of Notification Overload 10-‐20 Extra Emails a Day Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 43. Community Benefits: Connecting Befriend New People Globally Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 44. Community Benefits: Sharing Befriend New People Globally Targeted Sharing Opportuni5es Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 45. Community Benefits: Quantifying A Public Community +1 Increases Your Website Share Count Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 46. No Community? Create Your Own! Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 48. Tag People in Posts Let People Know You Shared Their Content Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 49. Tag People in Posts Get Others to No5ce Your Content Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 50. Tag People in Posts Advanced Google+ Networking Strategy: hFp://maximizesocialbusiness.com/google-‐plus-‐strategy-‐networking-‐8209/ Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 51. Create Shared Circles Make Some Awesome Google+ Friends: hFp://bit.ly/shared_circle Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 53. We All Know What Authorship Is This is Authorship This is Authorship This is Authorship This is Authorship This is Authorship Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 54. You Choose Your Prettiest Photo Profile Picture Op5miza5on: hFp://moz.com/blog/google-‐author-‐photos Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 55. You Mark Up Your Website Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 56. You Mark Up Your Website Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 57. You Mark Up Your Website Defini5ve Guide to Google Authorship Markup: hFp://searchengineland.com/the-‐defini5ve-‐guide-‐to-‐google-‐authorship-‐markup-‐123218 Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 58. You May Just See Yourself in Search Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 59. Authorship Beyond Webpages PPT Files Excel Files Word Docs Image Files Google Authorship Beyond Webpages: hFp://searchengineland.com/expanding-‐google-‐authorship-‐beyond-‐webpages-‐160782 Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 60. Authorship for Slideshare How to Claim Authorship for Slideshare: hFp://www.slideshare.net/marktraphagen/how-‐to-‐claim-‐google-‐authorship-‐for-‐slideshare Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 61. Isn’t Authorship Dead? Authorship is Dead, Long Live Authorship: hFp://www.blindfiveyearold.com/authorship-‐is-‐dead-‐long-‐live-‐authorship Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 62. Best Place to Learn About Authorship? On Google+! Google Authorship Community: hFps://plus.google.com/communi5es/104474428845467390263 Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 63. Google+ Impact on Search Rankings
- 64. My Google+ Experiment Google Plus Case Study: hFp://www.jeffaly5cs.com/establish-‐google-‐plus-‐authority/ Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 65. Some Agree Google Plus Search Ranking Correla5ons: hFp://moz.com/blog/google-‐plus-‐correla5ons Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 66. Others Disagree Google Plus Search Impact: hFp://www.stonetemple.com/measuring-‐google-‐plus-‐impact-‐on-‐search-‐rankings/ Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 67. Matt Cutts Says No Google+ Correla5on: hFps://news.ycombinator.com/item?id=6243451 Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 68. Yet We See Rankings Like This Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 69. And This… Google Plus in Search Results: What Causes Ranking? hFp://www.virante.org/blog/2013/09/18/google-‐plus-‐posts-‐search-‐results-‐causes-‐ranking/ Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 70. Verdict: More Work to be Done Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 72. How Many People Have You in Circles? How Many Circles Are You In? Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 73. How Many People Have You in Circles? KPI: Total Circles > 1,000 Resources: Circle Count tracks most followed profiles and pages, as well as engagement with content. Their Chrome extension is also quite handy. Check the PageRank of your Google+ profile with prchecker.net. Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 74. How Many People Are Engaging? Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 75. How Many People Are Engaging? Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 76. How Many People Are Engaging? KPI: 5 Ac5ons/ Post Resources: Start with reading How to Grow Your Google+ Engagement from Social Media Examiner and |hen study the l| Uof People with Highly Engaged Content on Google+ from Circle Jeff Sauer t @jeffaly5cs ist sing Google+ as Part of Your Marke5ng Strategy Count.
- 77. Did Your Content Create a Ripple Effect? Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 78. Did Your Content Create a Ripple Effect? KPI: Create a Ripple Resources: You @jeffaly5cs | Ufor any page using the Fof YRipples bookmarklet from Blind Jeff Sauer | can view Ripples sing Google+ as Part ind our Marke5ng Strategy Five Year Old
- 79. Followers of Your Google+ Page Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 80. Followers of Your Google+ Page KPI: Total Followers > 1000 Resources: Direct ljeffaly5cs | Using Google+ as Pec5on of Google’s website. Jeff Sauer | @ ink to the create a Google+ Page sart of Your Marke5ng Strategy Get your Google+ Badgeto place on your website directly from Google.
- 81. Google+ Author Stats Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 82. Google+ Author Stats KPI: Clicks > 500 in 30 Days Resources: Direct link to G| Using uthor Stats in Webmaster arke5ng Strategy Jeff Sauer | @jeffaly5cs oogle AGoogle+ as Part of Your M Tools.
- 83. Are You Using GA to Track Social? Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 84. Are You Using GA to Track Social? Resources: Introduc5on to SUsing Sharing from art of Your Marke5ng Strategy Jeff Sauer | @jeffaly5cs | ocial Google+ as P Google Analy5cs.
- 85. Are You Using GA to Track Social? KPI: >100 Visits/Month from Google+ Resources: Introduc5on to SUsing Sharing from art of Your Marke5ng Strategy Jeff Sauer | @jeffaly5cs | ocial Google+ as P Google Analy5cs.
- 86. Google+ Measurement Guide Resources: hFp://www.jeffaly5cs.com/measuring-‐google-‐plus/ Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 87. Your Turn Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy
- 88. Thank You! Jeff Sauer Marketer and Entrepreneur Vice President Three Deep Marke5ng St. Paul, MN, USA h/p://gplus.to/jeffsauer Jeff Sauer | @jeffaly5cs | Using Google+ as Part of Your Marke5ng Strategy 88
- 89. Email: jeff.sauer@gmail.com TwiFer: @jeffaly5cs Website: hFp://www.jeffaly5cs.com Find this recorded #Mozinar and slide deck at hFp://moz.com/webinars very soon!