Most marketing programs suck, because they are done without a purpose in mind. It's time to start growing up with our web marketing by setting a solid strategy before we launch our marketing campaigns.
How do we do this? Start with the outcome and work backwards. This is the strategy that Amazon employs, and you should too! Learn how it's all done in this presentation.
This presentation was originally given at SMX Munich 2015. It covers a framework for strategic measurement of web analytics programs.
Measure twice, cut once. While that is the golden rule of carpentry, the same can’t be said for most online marketing programs. The truth is that unless you set forth a sound measurement strategy before launching your marketing campaigns, you will have trouble effectively analyzing your results. Without effective measurement, endless amounts time and money will be wasted. This happens every day in the online marketing world, but by following these simple frameworks, you can tailor your online campaigns toward the one thing that matters: results.