Introduction Social Media for Saxion University of Applied Sciences

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Introduction to Social Media. Exploring te landscape, facts, stats and examples in relation to Saxion Univesity of Applied Sciences.

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  • Palm product lauch community Nederlands filmfestival gebruikt breed scala aan soc media tools
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  • Introduction Social Media for Saxion University of Applied Sciences

    1. 1. Groot Communicatieoverleg 8 december 2009 Social Media
    2. 2. programma <ul><li>Mededelingen IEB </li></ul><ul><li>Voorstellen Jeffrey </li></ul><ul><li>Korte inventarisatieronde </li></ul><ul><li>Social media: achtergronden, ci jfers en voorbeelden </li></ul><ul><li>Saxion en social media </li></ul><ul><li>Praktijkcase: International Office </li></ul><ul><li>Opdracht </li></ul><ul><li>Afronding </li></ul>
    3. 3. Wie is u?
    4. 4. Generatiekloof?
    5. 5. Gebruik jij…
    6. 6. Ontwikkelingen social media
    7. 8. filmpjes <ul><li>Social media in plain English http://www.youtube.com/watch?v=MpIOClX1jPE </li></ul><ul><li>Stormachtige ontwikkelingen http://www.youtube.com/watch?v=sIFYPQjYhv8 </li></ul>
    8. 9. Social media landschap <ul><li>Social networks (Hyves, LinkedIn FaceBook) </li></ul><ul><li>Communication (Blogs, Twitter) </li></ul><ul><li>Media (YouTube, Slideshare) </li></ul>
    9. 11. Hyves <ul><li>online personal profiles </li></ul><ul><li>platform for relational interaction </li></ul><ul><li>largest Dutch social network </li></ul>
    10. 12. Hyves <ul><li>9 million users </li></ul><ul><li>6,5 billion pageviews </li></ul><ul><li>300K daily ‘scraps’ </li></ul><ul><li>24% users 16-24 jaar (may '09) </li></ul><ul><li>1,4mln users 15-20jr daily </li></ul>
    11. 15. LinkedIn <ul><li>online business profiles </li></ul><ul><li>business networks </li></ul><ul><li>platform for interaction (knowledge & discussion) </li></ul><ul><li>platform for recruitment </li></ul>
    12. 16. LinkedIn <ul><li>50 million users as of October ’09 </li></ul><ul><li>28% senior executives </li></ul><ul><li>the Netherlands: </li></ul><ul><li>ranks #16 in November 09 </li></ul><ul><li>approx. 1,5 million users </li></ul>
    13. 19. Facebook <ul><li>online personal activity </li></ul><ul><li>platform for relational interaction </li></ul><ul><li>largest social network in the world </li></ul>
    14. 20. Facebook <ul><li>300+ million users </li></ul><ul><li>25% age 35+ >150% growth </li></ul><ul><li>the Netherlands, Nov ’09: </li></ul><ul><li>• site ranks #8 </li></ul><ul><li>• 1,6 million users </li></ul>
    15. 21. Facebook
    16. 22. 2. Communication <ul><li>Blogs (platforms, personal and company) </li></ul><ul><li>Twitter </li></ul>
    17. 23. Blogs
    18. 25. Twitter <ul><li>50 million users </li></ul><ul><li>150 million visits </li></ul><ul><li>80% use is mobile </li></ul>
    19. 26. Twitter
    20. 27. 3. Media <ul><li>YouTube </li></ul><ul><li>SlideShare (delen van presentaties) </li></ul>
    21. 29. YouTube <ul><li>1 billion views a day </li></ul><ul><li>700K views a minute </li></ul><ul><li>#3 site in the Netherlands </li></ul><ul><li>380 yrs to watch all </li></ul>
    22. 30. YouTube
    23. 32. SlideShare <ul><li>40 million users </li></ul><ul><li>60 million monthly views </li></ul><ul><li>the Netherlands: </li></ul><ul><li>• 500K monthly views </li></ul><ul><li>• 200K monthly visits </li></ul>
    24. 33. SlideShare
    25. 34. Netwerksites en studenten <ul><li>56.6 % Hyves </li></ul><ul><li>25.2 % Facebook </li></ul><ul><li>5.5 % LinkedIn </li></ul><ul><li>4.7 % MySpace </li></ul><ul><li>2.3 % StudiVZ (Duits) </li></ul><ul><li>2.1 % Twitter </li></ul><ul><li>1.7 % Partyflock </li></ul><ul><li>1.9 % overig </li></ul><ul><li>Cijfers Radboud Universiteit Nijmegen oktober 2009 </li></ul>
    26. 35. Gedrag in een community? <ul><li>Wat doen mijn vrienden? 86% </li></ul><ul><li>Een bericht sturen 79% </li></ul><ul><li>Profiel bijwerken 70% </li></ul><ul><li>Profiel van onbekende kijken 65% </li></ul><ul><li>Een blog lezen 51% </li></ul><ul><li>Een bericht op een pagina achterlaten 55% </li></ul><ul><li>Een video kijken 40% </li></ul>
    27. 36. Saxion in Social media <ul><li>Meer dan 50 hyves pagina’s </li></ul><ul><li>• Facebook 6 pagina’s (UAS, kc_KIO, Fysiotherapie en 3 studentenverenigingen) </li></ul><ul><li>• LinkedIn 1 Saxion pagina </li></ul><ul><li>Slideshare (86 resultaten) </li></ul><ul><li>• Twitter 5 accounts (Saxion, SaxionUAS, Saxion_Kio, SaxionTKT, Sax_nu) </li></ul>
    28. 37. International Office <ul><li>Michiel Doetjes </li></ul>
    29. 38. Handige tools <ul><li>Zoeksites door social media: </li></ul><ul><li>http:// Whostalkin.com </li></ul><ul><li>http://addictomatic.com </li></ul>
    30. 39. Opdracht <ul><li>Social media gezien door de bril van: </li></ul><ul><li>Scholieren </li></ul><ul><li>Aankomend deeltijd studenten </li></ul><ul><li>Saxion Studenten </li></ul><ul><li>Directeur academie/kenniscentra </li></ul><ul><li>Docenten/lectoren </li></ul><ul><li>Medewerkers </li></ul><ul><li>Raad van Bestuur </li></ul><ul><li>Alumni </li></ul><ul><li>Pers </li></ul>
    31. 40. Opdracht <ul><li>Kijkend door jouw ‘bril’: </li></ul><ul><li>Welke social media zijn meest geschikt? </li></ul><ul><li>Wat heb je te vragen/delen? </li></ul><ul><li>Wat moet Saxion vooral niet doen? </li></ul><ul><li>Welke media kies je? </li></ul><ul><li>Wat zijn de gevaren? </li></ul>
    32. 41. Communicatiestrategie <ul><li>Luisteren </li></ul><ul><li>Doorplaatsen content (Rss) </li></ul><ul><li>Luisteren en reageren, actief deelnemen in communities </li></ul><ul><li>Eigen social media ‘newsroom’ </li></ul>
    33. 42. Wat kost dat?
    34. 43. Wat kost dat?
    35. 45. Afsluiting <ul><li>Informeer elkaar over social media initiatieven </li></ul><ul><li>Wees je bewust van blijvende ‘sporen’ op internet </li></ul><ul><li>Reageren? Wees duidelijk over je rol </li></ul>
    36. 46. <ul><li>Jeffrey van Rossum </li></ul><ul><li>[email_address] </li></ul>Kom verder. Saxion. References: @ erwinelling - Social Media part I @ danielspronk - Social Media part II

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