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Keeping Tabs on Your Competition in gShift - Client Success Webinar

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Discussing how to identify, monitor and crush your online competition for the keywords you want to be found for by your prospects via an optimized content marketing strategy.

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Keeping Tabs on Your Competition in gShift - Client Success Webinar

  1. 1. gShift Client Success Webinar Series presents: Keeping Tabs on Your Competition in gShift WEB PRESENCE ANALYTICS for BRANDS AND
  2. 2. WEB PRESENCE ANALYTICS for BRANDS AND Presenter Jeff Riddall • Sr. Client Success Manager • 12+ years experience in Web marketing • Journalism Major • Blogger and Social Media Addict • Hockey Dad jeff.riddall@gshiftlabs.com @JRiddall + JRiddall JRiddall on LinkedIn
  3. 3. WEB PRESENCE ANALYTICS for BRANDS AND Agenda • How to identify your true online competitors and gauge the strength of their web presence relative to yours • How to determine which keywords your competitors are most likely focusing on or being found for • Where your competitors maintain backlinks or how they use social media to boost their authority • How to overpower your competition with an optimized content marketing strategy Outcome: Dominate your competition in organic search and social.
  4. 4. We make it simple for brands to be massively discovered in an increasingly social and mobile world. Processing billions of data points for over 10,000+ brands across 22 countries. WEB PRESENCE ANALYTICS
  5. 5. Add Known Competitors Mobile Searc h Socia l Add 305 “known” industry competitors to get a sense as to whether or not they are “online” competitors Do they maintain page one positions in Google for your primary keywords? How well-structured are their websites and how wide are their presences? WEB PRESENCE ANALYTICS
  6. 6. Monitor Known Competitors Mobile Searc h Socia l WEB PRESENCE ANALYTICS
  7. 7. Identify Online Competitors Mobile Socia l WEB PRESENCE ANALYTICS Who appears consistently on the first two pages of Google for your primary keywords? How well-structured are their websites and how wide are their presences?
  8. 8. Identify Online Competitors Mobile Socia l WEB PRESENCE ANALYTICS
  9. 9. Competitor’s Site Structure Mobile Socia l WEB PRESENCE ANALYTICS Not currently available in gShift, but on our roadmap. Look at Title Tags, Headings (H1, H2, H3 Tags) and Linked Keywords for clues as to what keywords competitors may be focusing on which you are not monitoring Assumes competitors have thought about and implemented SEO.
  10. 10. Anchor Text Keywords Mobile Searc h WEB PRESENCE ANALYTICS What keywords do your competitors link from? Are there any you should be paying attention to or using? This assumes your chosen competitors have focused attention on the structure of their backlinks.
  11. 11. Competitor Backlinks Mobile Searc h Socia l WEB PRESENCE ANALYTICS Mine your competitors’ backlink sources for free or paid backlinking opportunities of your own. Focus your attention on relevant, reputable sources. WARNING: DO NOT get caught up in quantity over quality.
  12. 12. Leverage Off-Site Pages Mobile Socia l WEB PRESENCE ANALYTICS Add a competitor’s ranking content page as an Off-Site Page to keep tabs on it. See what other keywords it is ranking for, what social signals it is receiving and/or what backlinks and anchor text are pointed at it.
  13. 13. Leverage Off-Site Pages Mobile Socia l WEB PRESENCE ANALYTICS
  14. 14. Social Monitoring Mobile Searc h Socia l Track your primary keywords and/or your competitors’ branded keywords (i.e. names) in the gShift Twitter module to see if they are active, what content they may be socializing or if they are being mentioned. Follow any noted pages as Competitor or Off-Site Pages. WEB PRESENCE ANALYTICS
  15. 15. Content Marketing - #FTW Mobile Socia l WEB PRESENCE ANALYTICS The amount of content you have to produce is directly proportional to the amount your online competitors are creating and being found for. You must out-content the competition with relevant, shareable content in order to establish your authority in the eyes of Google. Focus on Quality over Quantity. Develop a content strategy and schedule which includes socialization. Monitor your content’s discoverability in gShift.
  16. 16. Content Marketing - #FTW Mobile Searc h Socia l WEB PRESENCE ANALYTICS
  17. 17. Questions? Mobile Socia l WEB PRESENCE ANALYTICS We will do our best to answer any questions you have now or feel free to contact me via email or your own Client Success Manager. Jeff.Riddall@gshiftlabs.com
  18. 18. Special Promotions Promotion expires August 5, 2014 Contact sales@gshiftlabs.com or your CSM for more details WEB PRESENCE ANALYTICS Package What’s Included Social Keyword Research Module (1/2 off the regular price) • 5 Keywords • 5,000 Tweets/month • $5/keyword over 5 Keywords gShift Referral Program Refer new business to gShift and receive 5% referral fee.
  19. 19. Next Month Mobile WEB PRESENCE ANALYTICS Social Signals – What Are They and Do They Matter?

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