Marketing the ExperienceUsing Social Media<br />Jeff Richardson<br />Chief Transformational Engineer at Empowered Alliance...
The Experiential Learning Linkage<br />  Continuation<br />Reflection<br />Integration<br />Action<br />Copyright Empowere...
Empowered AlliancesConnecting People with a Purpose<br />Keynote Objective: <br />Explore strategies for using social medi...
Communicate Concisely <br />Create & Share Your <br />Conference Morning tweet / FB status update<br />(140 characters)<br />
Why Use Social Media?<br /><ul><li>Look at the numbers
550 million active users on Facebook
YouTube is #2 largest search engine
Social media surpassed email for  communication between people
32 hrs/month spent on Facebook</li></li></ul><li>Why Use Social Media?<br /><ul><li>Look at the numbers
Communicates the EMOTIONS</li></li></ul><li>Why Use Social Media?<br /><ul><li>Look at the numbers
Communicates the EMOTIONS
Cost Effective</li></li></ul><li>Social Media Strategies<br />Small group conversations…<br />How are you CURRENTLY using ...
A Picture Paints a Thousand Words<br />What word comes to mind?<br />
How many does a Video Paint?<br />
What I’m working on…<br />
Engage Clients w/ Facebook Page<br />Brainstorming ways to engage clients using Facebook tools<br />
Marketing Storytelling Plan <br />Focus Statement<br />Brainstorm Content Ideas<br />Organize Information<br />Map Story F...
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Marketing the experience

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  • Marketing the experience

    1. 1. Marketing the ExperienceUsing Social Media<br />Jeff Richardson<br />Chief Transformational Engineer at Empowered Alliances<br />Jeff@EmpoweredAlliances.com <br />
    2. 2. The Experiential Learning Linkage<br /> Continuation<br />Reflection<br />Integration<br />Action<br />Copyright Empowered Alliances<br />Pg 2<br />
    3. 3. Empowered AlliancesConnecting People with a Purpose<br />Keynote Objective: <br />Explore strategies for using social media to communicate the unique value of your workshops, programs & self<br />
    4. 4. Communicate Concisely <br />Create & Share Your <br />Conference Morning tweet / FB status update<br />(140 characters)<br />
    5. 5. Why Use Social Media?<br /><ul><li>Look at the numbers
    6. 6. 550 million active users on Facebook
    7. 7. YouTube is #2 largest search engine
    8. 8. Social media surpassed email for communication between people
    9. 9. 32 hrs/month spent on Facebook</li></li></ul><li>Why Use Social Media?<br /><ul><li>Look at the numbers
    10. 10. Communicates the EMOTIONS</li></li></ul><li>Why Use Social Media?<br /><ul><li>Look at the numbers
    11. 11. Communicates the EMOTIONS
    12. 12. Cost Effective</li></li></ul><li>Social Media Strategies<br />Small group conversations…<br />How are you CURRENTLY using Social Media tools to market your program?<br />What results are you getting?<br />
    13. 13. A Picture Paints a Thousand Words<br />What word comes to mind?<br />
    14. 14. How many does a Video Paint?<br />
    15. 15. What I’m working on…<br />
    16. 16. Engage Clients w/ Facebook Page<br />Brainstorming ways to engage clients using Facebook tools<br />
    17. 17. Marketing Storytelling Plan <br />Focus Statement<br />Brainstorm Content Ideas<br />Organize Information<br />Map Story Flow<br />
    18. 18. 1. Define Focus Statement<br />What’s relevant to US?<br />Target Niche – Who to connect with<br />Differentiator(s) – What makes your program unique<br />Client Benefits – What’s in it for audience<br />
    19. 19. 2. Brainstorm Content<br />One idea per post-it-note<br />Encourages the free flow of ideas<br />Don’t censor, inhibit, or prematurely organize your thoughts (sort thru later)<br />Include any relevant info… <br /><ul><li>Groups
    20. 20. Activities
    21. 21. Success stories
    22. 22. References
    23. 23. Facts
    24. 24. Events
    25. 25. Statistics
    26. 26. Examples
    27. 27. Personalities
    28. 28. Metaphors
    29. 29. Symbols
    30. 30. Studies
    31. 31. Quotes
    32. 32. Ect.</li></li></ul><li>3. Organize Information<br />Group ideas based on “themes” that emerge <br />Create a title for each group <br />Prioritize the groups based on importance<br />Prioritize importance of ideas within each group<br />#1<br />#5<br />#3<br />Title<br />Title<br />1B<br />1C<br />Title<br />1A<br />1D<br />#4<br />Title<br />#2<br />Title<br />
    33. 33. 4. Map Content Flow <br />Lead audience to recommended conclusion<br />Position Statement<br />Position Statement <br />+ Action<br />

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