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Marketing the experience

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Jeff Richardson
Jeff Richardson

This document discusses using social media to market experiential learning programs. It notes that over 550 million people use Facebook and YouTube is the second largest search engine. Social media has surpassed email as a form of communication. The document provides tips for using social media including using pictures and videos to engage audiences, creating a Facebook page for clients, and developing a marketing storytelling plan with a focus statement, brainstorming content ideas, organizing information into themes, and mapping the story flow.

EducationBusinessTechnology
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Marketing the ExperienceUsing Social Media Jeff Richardson Chief Transformational Engineer at Empowered Alliances Jeff@EmpoweredAlliances.com
The Experiential Learning Linkage Continuation Reflection Integration Action Copyright Empowered Alliances Pg 2
Empowered AlliancesConnecting People with a Purpose Keynote Objective: Explore strategies for using social media to communicate the unique value of your workshops, programs & self
Communicate Concisely Create & Share Your Conference Morning tweet / FB status update (140 characters)
Why Use Social Media? ,[object Object]
550 million active users on Facebook
YouTube is #2 largest search engine
Social media surpassed email for communication between people
32 hrs/month spent on Facebook,[object Object]
Communicates the EMOTIONS,[object Object]
Communicates the EMOTIONS
Cost Effective,[object Object]
A Picture Paints a Thousand Words What word comes to mind?
How many does a Video Paint?
What I’m working on…
Engage Clients w/ Facebook Page Brainstorming ways to engage clients using Facebook tools
Marketing Storytelling Plan Focus Statement Brainstorm Content Ideas Organize Information Map Story Flow

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Marketing the experience

Editor's Notes

  1. Line UpsHeightBirthdate (no talking)Birth orderYears working with the CityYears experience in leading projectsimportance