Social Networking 101 Newversion


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A PowerPoint presentation that we created for the local Real Estate Market. It was designed as an introduction to social Media and how it can help in their day to day business practices!

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Social Networking 101 Newversion

  1. 1. Social Networking 101 Your “ Semi -Free” Advertising
  2. 3. What are they? <ul><li>Without going into the long sorted history, they are web sites designed to get your name, information and business out there and KEEP it out there, for all to see! Think of it as a HUGE online billboard; but, one that you can change on a daily basis if you so choose. </li></ul>
  3. 4. The Top Contenders <ul><li>Facebook </li></ul><ul><ul><li> </li></ul></ul><ul><li>Linked-In </li></ul><ul><ul><li> </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li> </li></ul></ul><ul><li>ActiveRain </li></ul><ul><ul><li> </li></ul></ul><ul><li>RealTown </li></ul><ul><ul><li> </li></ul></ul><ul><li>CraigsList </li></ul><ul><ul><li> </li></ul></ul>Industry specific Industry specific
  4. 5. <ul><li>The Quick of It… </li></ul>The “ DOVE TAIL ”…you friend 4 people within your industry and then 4 people from each of their friends lists friend you, that’s 20 new people that you have the potential of marketing to and it’s exponential! How It Works You Sign Up “ Friend” people you know “ Friending” their “Friends” <ul><li>TIPS: </li></ul><ul><li>Join Groups </li></ul><ul><li>Communities </li></ul><ul><li>Fan Pages </li></ul><ul><li>Event Pages </li></ul><ul><li>… this will increase your exposure and possibly your network </li></ul>Your Network
  5. 6. The Components <ul><li>Many of these sites have “tools” for you to utilize in getting the word out. </li></ul><ul><li>Groups </li></ul><ul><ul><li>Keller Williams, REALTOR ® , Binghamton Realtors, etc. </li></ul></ul><ul><li>Fan Pages </li></ul><ul><ul><li>Keller Williams Family, Nation Association of Realtors, etc. </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>Make comments, start and maintain one </li></ul></ul><ul><li>Communities </li></ul><ul><ul><li>Local neighborhoods, cities, states </li></ul></ul><ul><li>Status Updates </li></ul><ul><ul><li>Jot down quick “blurbs” about yourself and what you’re doing… </li></ul></ul>
  6. 7. Your “ Cost ”… <ul><li>Time… </li></ul><ul><li>You will need to dedicate time to maintain these networks! </li></ul><ul><li>“ Time is Money” </li></ul><ul><li>The more time that you are putting in to developing your Social Networks, the more potential $$ you can get back from it! </li></ul>
  7. 8. Best Practices… <ul><li>Friendly, Professional Online Profile… </li></ul><ul><li>20-30 minutes a day… </li></ul><ul><li>Value and Participation… </li></ul><ul><li>Blogs and Status Updates </li></ul><ul><li>Meet the Influencers… </li></ul><ul><ul><li>Group organizers, long time members, regular contributors </li></ul></ul><ul><li>Follow up with New Contacts </li></ul><ul><li>Promote on your Personal Websites </li></ul>
  8. 9. Best Practices… ( cont. ) <ul><li>Check out your competitors </li></ul><ul><li>DON’T “sell” on Social Networks </li></ul><ul><li>NO negative commentary </li></ul><ul><li>Treat your “SN” presence as you would act with any other client … look at it as your new “business card” </li></ul>
  9. 10. What’s Out There… Link : Resources : Social networking site for all ages. Able to geo-specify network areas ( i.e.. Binghamton, Southern Tier, NYC, etc .). Can search for people by many different means; career type, employer, schools, etc. Mobile access available! # of users : 65,000,000 active users Link : Resources : Professional networking site. LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. Status updates seen by everyone in your network. Blogging. Manage the information that’s publicly available about you as professional. Discover inside connections that can help you close deals. Mobile access available! # of users : 55,000,000+ active users Link : Resources : “real Time” micro-blog (140 characters MAX). Plus side…increases your “searchability” on search engines # of users : 4,100,000+ active users
  10. 11. Industry Specific “SN”s Link : Resources : Real Estate networking site (both Consumer and Professional). Has Blogs, channels, groups and geo specific. Links to industry events, marketing stats and lead gen. Mobile access available! # of users : 170,000+ active users Link : Resources : Real Estate SN, complete with Blogs, Groups, Articles, communities and Profile page Longest active RE Social Network Site # of users : 169,000+ active users Link : / Resources : Originally real estate search engine, added components of Blogs, Q&As, message boards EXCELLENT tools and widgets!!
  11. 12. Extra Tools… <ul><li>CraigsList: </li></ul><ul><ul><li>List your properties in the Real Estate for sale section </li></ul></ul><ul><ul><li>Recruiting announcements and advertising </li></ul></ul><ul><ul><li>Increase your search </li></ul></ul><ul><li>Postlets: ( </li></ul><ul><ul><li>Get your listings posted to: craigslist, Facebook, FrontDoor, GoogleBase, HotPads, MySpace, Oodle, Trulia, Twitter, Vast, Zillowplus </li></ul></ul>
  12. 13. Jeffrey Foster Social Media is one of the greatest untapped mediums currently out there! We have audiences at our disposal 24/7 that are just begging for information! With a little time and nurturing, these mediums can easily translate to greater professional and financial growth! I have over 9 years of experience in the online development and marketing industries. During this time I have had the great privilege of working with such companies as Hewlett Packard, Microsoft, Computer Associates, TechWeb, CRN and CMP to further their online campaigns and endeavors. Contacting Jeffrey: email: [email_address] phone: 607-321-7188 Services Offered: ( pricing varies, but is extremely reasonable ) ♦ Social Network Campaign Creation & Maintenance ♦ Blog Creations and Maintenance ♦ Online Marketing Campaigns ♦ Website Coordination ♦ SEO Campaigns