SMaRT Certified Building Products - Jim Lord, EcoVert


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SMaRT Certified Building Products - Jim Lord, EcoVert

  1. 1. SMaRT Solutions for Sustainable Business<br />I’m SMaRT©.Ask me why.<br />SMaRT© Consensus Sustainable Product Standard <br />The Deepest Shade of Green©<br />
  2. 2. Energy Modeling<br />Green Building Certification<br />Greenhouse Gas Consulting<br />Green Product Certification<br />Sustainability Management<br />Toronto | Luxembourg<br />
  3. 3. I’m SMaRT©. Ask me why.<br />What is SMaRT?<br />Why did leading manufacturers & <br /> governments choose it?<br />Who else is involved?<br />How do products achieve a SMaRT rating?<br />How does SMaRT help LEED?<br />Case Studies<br />
  4. 4. What is SMaRT©?<br />SMaRT is to products what LEED® is to buildings<br />The Consensus Sustainable Product Standard covering 80% of the world's products — excludes only planes & vehicles<br />SMaRT is based on the LEED model—a consensus rating system with prerequisites and optional credits<br />Acronym stands for Sustainable Materials Rating Technology<br />SMaRT© Global Brand launched December 2006<br />Fast Company (Nov. 2008) identifies SMaRT as an important product certification<br />
  5. 5. Who oversees SMaRT©?<br />The Institute for Market Transformation to Sustainability (MTS)<br />A non-profit public charity based in Washington, D.C.<br />An American National Standards Institute <br /> (ANSI) Accredited Standards Developer<br />MTS unites leading environmental groups, manufacturers, and state and local governments<br />Its goal is to increase the share of sustainable products to 90% of the market by 2015<br />
  6. 6. Why did Leading Manufacturers & Governments Choose SMaRT©?<br />SMaRT is the consensus sustainable product standard. It is:<br />Accessible<br />Comprehensive<br />Transparent<br />The Deepest Shade of Green©<br />
  7. 7. Why did Leading Manufacturers & Governments choose SMaRT©?SMaRT is accessible.<br />Open – any interested party can become a committee member<br />Consensus – the SMaRT Committee has sole responsibility for standards development, approval, interpretation, and revision<br />Affordable – SMaRT is cost effective<br />
  8. 8. LEED and SMaRT©CaGBC & USGBCAustralian / New Zealand Green Building CouncilsEurope<br />SMaRT has been accepted through CIR as a innovation credit based on the following:<br /><ul><li>2.5% of products are SMaRT certified
  9. 9. Adjustment factor of .5 for Silver, 1 for Gold and 2 for Platinum
  10. 10. On June 9th of this year the AGBC approved SMaRT as an approved product rating standard for their building rating system
  11. 11. SMaRT qualifies products for the European market and the rest of the world with SMaRT’s mandatory ISO compliant LCA/Environmental Product Declaration (EDP). France enacted legislation this January mandating EPDs and the European Union approved EPD Policy for Member Nations several years ago. </li></li></ul><li>Increased Profitability<br />Sustainable Product Case Study – Forbo Linoleum<br />A Culture of Long Term Commitment to Optimized Environmental Performance. <br />Forbo Linoleum manufacturers and sells linoleum floorcovering, wallcovering <br />and finishing for office furniture. The company attributes the following superior <br />economic performance to its sustainable practices (Forbo internal data 2001):<br /><ul><li>EBIT (Operating Result) performance as a percentage of sales that is, at a </li></ul> minimum, 25% better than any of its competitors<br /><ul><li>Internal profitability shows its sustainable products’ EBIT level performance </li></ul> more than double, as a percent of sales, those of traditional products<br /><ul><li>Five year share price performance is 100% greater on average than its three </li></ul> largest competitors<br />Forbo Linoleum is a SMaRT Platinum Certified Sustainable Product eligible for credit <br />for LEED certified green buildings.<br />
  12. 12. Why did Leading Manufacturers & Governments choose SMaRT©?SMaRT is comprehensive.<br />Leading standards – Meets existing stringent product sustainability standards in its criteria, including:<br />ISO 14001 Environmental Management<br /> & 14040 LCA<br />GREENGUARD / California 01350 VOC<br />FSC Certified Wood<br />Life Cycle Assessment (LCA)– Per ISO standards, an LCA scientifically measures environmental impacts throughout product life cycle – raw materials extraction, manufacturing, shipping, use or reuse<br />Global– Covers 80% of the world’s products & requires global supplier data for 12 environmental impacts, & credit for reduction of over 1300 pollutants up to 100%<br />
  13. 13. LCA Impact Example:Environmental Performance for SteelSMaRT Requires an ISO Compliant LCA Thus Providing Critical Coverage of Global Suppliers <br />
  14. 14. Why did Leading Manufacturers & Governments choose SMaRT©?SMaRT is transparent.<br />Quantified - All assumptions, requirements and metrics within criteria are available to the public<br />Documented – Manufacturers must disclose points earned by certified products<br />Audited – Ernst & Young’s Global Sustainable Audit Group & Redstone Group audit SMaRT Certifications<br />Consensus – Criteria were developed through an accredited process<br />SMaRT is a leadership standard with key prerequisites:<br /><ul><li>No Toxic Stockholm Chemicals
  15. 15. FSC Certified Wood - defense to criminal liability under Lacey Act banning </li></ul> illegally harvested wood (about 20% of climate change pollution)<br /><ul><li> ISO Compliant Life Cycle Assessment (LCA) covering suppliers
  16. 16. 28 Points Minimum for Certification </li></li></ul><li>Sustainable Manufacturing National Consensus Underwriting Standard<br /><ul><li>1-100 CMP Corporate Green Value Score
  17. 17. Value measured by increased share value
  18. 18. Higher value at Silver, Gold & Platinum Levels
  19. 19. Higher value for Green-e Power & Conventional Energy Reductions
  20. 20. Higher value for higher reduction of pollutants
  21. 21. Higher value for reuse – avoids disposal risks
  22. 22. Covers multiple attributes & all products other than planes & vehicles </li></ul>Underwrites Green Convertible Securities (GCS) <br />For manufacturers & retailers. GCS cover debt & equity.<br />Launched at Aug. 19, 2009 MTS New York Stock Exchange Meeting <br />The Deepest Shade of Green©<br />
  23. 23. Who else is involved?SMaRT Committee Officers<br />Ken Baker, Principal, Gensler<br />Doug Pierce, AIA, LEED AP, Perkins+Will<br />Ginny Dyson, IIDA, LEED AP, DMJM / Rottet<br />Keith Winn, IIDA, LEED AP, ASID, Catalyst Partners<br />Ralph Bicknese, AIA, LEED AP, Hellmuth+Bicknese<br />Eric Corey Freed, Licensed Architect, Principal, Organic Architects<br />Sigi Koko, Principal, Down to Earth Design<br />Lou Newett, Environmental Director, Knoll Inc.<br />Tim Cole, Environmental Director, Forbo Flooring<br />Michael Bohn, Marketing VP, Bosch & Siemens Home Appliances<br />Tim Nolan, State of Minnesota<br />Michi Pena, Commissioner, Chicago Dept. of General Services<br />
  24. 24. Who else is involved?<br />U.S. Green Building Council (USGBC) and its LEED® Rating System<br />LEED provides credit for SMaRT certified products<br />SMaRT & LCA Education are USGBC Education Provider Programs<br />Use of SMaRT certified products for 2.5% of total the value of a project contributes one Innovation and Design credit<br />American Institute of Architects (AIA)<br />SMaRT is part of AIA's imperative to reduce 70% of conventional energy use in new or renovated buildings by 2015<br />Sustainable Furnishings Council<br />SFC approved SMaRT as the standard to which its members must certify to <br />
  25. 25. Who else is involved?<br />Capital Markets Partnership<br />Led by JPMorgan Chase, Citi, Bank of America and San Francisco Mayor Gavin Newsom<br />Supported by US Conference of Mayors:<br />• Consensus Green Building Underwriting Standards recognize SMaRT<br />• Green Convertible Securities recognize SMaRT<br />• Green Building Securities recognize SMaRT<br />Fireman's Fund– Adopted SMaRT in its underwriting <br /> criteria for discounted insurance to manufacturers of <br /> certified products<br />City of Santa Monica – Includes SMaRT certified<br /> products in its purchasing directive, which is being sent<br /> to U.S. cities for their adoption too<br />
  26. 26. Who else is involved?<br /><ul><li> Leading Global Manufacturers</li></ul>Implementing Global SMaRT Marketing Agreement<br />
  27. 27. Who else is involved?<br /><ul><li> Canada Green Building Council </li></ul>SMaRT is approved by LEED Canada as the Certified Sustainable Product Innovation Credit.<br />
  28. 28. Who else is involved?<br /><ul><li> Leadership Standards Campaign (LSC)</li></ul>A nonprofit Coalition of leading environmental groups including the Sierra Club, and companies promoting for educational purposes, transparent Leadership Standards substantially reducing pollution. These Standards include LEED, FSC & SMaRT.<br />
  29. 29. Who else is involved?<br />Three companies led the charge and SMaRT certified their<br />products:<br />Forbo flooring<br />Milliken carpet & textiles<br />Knoll furniture<br />Due to the SMaRT<br />LEED Credit, all <br />three Companies<br />went Climate <br />Neutral at their<br />Manufacturing<br />Facilities.<br />
  30. 30. Produced With 100% Wind Energy<br />Platinum<br />
  31. 31. SMaRT Certified <br />Sustainable Carpet<br />PVC Free<br />Carbon Neutral Production<br />Platinum<br />
  32. 32. How do you achieve a SMaRT© rating?<br />Submit a completed application<br />Pass an internal MTS data audit<br /><ul><li>Execute a legally binding certification pursuant to FTC Environmental Marketing Guides that: </li></ul>Data are accurate and not misleading<br />Qualified professionals were used<br />Publish certification summary on a web site<br />Pass an external audit by Ernst & Young's Global Sustainable Auditing Group or Redstone Global Auditing (depending on level)<br />Renew certification every three years<br />
  33. 33. How SMaRT works? <br />
  34. 34. How do you achieve a SMaRT© rating?<br />Product must achieve 14 prerequisite points and score a minimum of<br />28 out of 162 points in the following areas covering all product stages<br />across the global supply chain:<br />Safe for public health & environment<br />Renewable energy & energy efficiency<br />Biobased or recycled materials<br />Facility or company requirements<br />Reclamation, sustainable reuse & end of life management<br />
  35. 35. How do you achieve a SMaRT© rating?<br />Based on overall points achieved, there are four levels of SMaRT<br />certification<br />
  36. 36. Case Study: How did the Knoll Life chair rate?Sustainable Gold with 71 points<br />The first chair in the industry to be SMaRT certified<br />18/34 points: Safe for public health & environment<br />GREENGUARD Children & SchoolsSM certified<br />23/42 points: Renewable energy & energy efficiency<br />Lubin electricity offset by wind energy<br />16/30 points: Biobased or recycled materials<br />60%+ recycled content<br />10/18 points: Facility or company requirements<br />Life Cycle Assessment<br />4/23 points: Reclamation, Reuse & End of Life<br />
  37. 37. What does it mean to Knoll customers?<br />They are purchasing an independently certified product that is good for the environment, economy and social equity <br />They can have confidence in the environmental claims because of the accessible, comprehensive, and transparent nature of the certification process<br />They can achieve an additional LEED credit for many Knoll products depending on percent of total project value<br />
  38. 38. Safe for Public Health and Environment<br />Minimal Toxic <br />Chemicals<br />High Indoor Air Quality<br />Green Cleaning<br />Supply Chain Inventory<br />Reduced Air, Water, & Waste Pollutants<br />
  39. 39. Renewable Energy and Energy Reduction<br />Optimize Energy Efficiency and Performance<br />Encourage Renewable Energy Alternatives<br />Reduce Climate Change Emissions<br />Offset <br />Carbon-intensive Energy Use<br />
  40. 40. Biobased & Recycled Materials<br />Consider whole impact of material use – soil, air, water<br />Encourage Post-Consumer Recycled Content<br />Use organic, FSC, and non-petroleum materials<br />Inventory Content<br />
  41. 41. Facility- or Company-based<br />Life Cycle Assessment<br />Social Indicator Reporting<br />Design for Environment<br />Environmental Policy & Targets<br />Materials Reclamation Systems<br />
  42. 42. Reclamation, Sustainable Reuse,<br />& End of Life Management<br />Extended <br />Product Life<br />Performance Durability<br />Product Reclamation<br /> or Reuse Programs<br />Monitoring of Product Reclamation/Reuse<br />
  43. 43. THINKING SMaRT<br />Innovation In Manufacturing<br />High Level of <br />Success at:<br />Dematerialization<br />Product Reclamation/Reuse<br />Reduced chemicals and pollutants<br />Reduced/renewable energy use<br />Recycled/Biobased Content<br />
  44. 44.
  45. 45. Remember, SMaRT© is<br />To products what LEED® is to buildings<br />Accessible – Open, consensus, and affordable<br />Comprehensive – Incorporates leading standards, LCA, global supply chain<br />Transparent – Quantified, documented, audited, and accredited<br />
  46. 46. Get SMaRT©!<br />SMaRT Solutions for Sustainable Business<br />Jim Lord<br />Ecovert – Sustainability Consultants<br />Toronto Canada<br />416.987.0285<br /><br />Market Transformation to<br />Sustainability (MTS)<br />1511 Wisconsin Ave., NW<br />Wash., DC 20007<br />202-338-3131<br /><br />Thank you<br />The Deepest Shade of Green©<br />