Driving Sales & Leads In a Slowing Economy -- Jeff Molander

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Jeff Molander discusses where performance-focused Web marketing is headed in a slowing economy. Where are the opportunities, the pitfalls? Who's positioned to win? To lose? To just putter along?

Interactive marketers stand front and center given how measurable and actionable this facet of marketing can be – if we let it. Today, more than ever, creating measurable ACTIONS (sales, leads) matter. To be blunt: branding isn’t going to get us paid much anymore. What people think or feel about products isn’t going to get us paid like it used to – what people DO is. Listen to Jeff's keynote to get a feel for where Web marketing and publishing is headed. From social media to paid search Jeff gives an overview on what's coming up inside ecomxpo's event.

Audience:
Affiliates / publishers (small biz and larger corporations)

Vendors & service providers – middlemen who add value and grease the machine (technical/operational and services)

Advertisers – the people who write the checks!

Investors & entrepreneurs – risk takers who provide needed capital (#1 reason businesses fail: not enough funding)

Published in: Business
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  • Thanks Nazya… and welcome to eComxpo everyone. I’m honored to be opening up the show and hope to set an energetic but realistic tone. I say realistic because we live in exciting but fairly scary times. We can see who’s losing but who’s positioned to WIN? They’re keeping quiet. Now…. eComxpo attracts many and I have something to offer each of you in the next few minutes.… Affiliates / publishers (small biz and larger corporations) Vendors & service providers – middlemen who add value and grease the machine (technical/operational and services) Advertisers – the people who write the checks! Investors & entrepreneurs – risk takers who provide needed capital (#1 reason businesses fail: not enough funding)
  • Driving Sales & Leads In a Slowing Economy -- Jeff Molander

    1. 1. Driving Sales & Leads in a Weakening Economy Jeff G. Molander CEO [email_address] blog: www.jeffmolander.com twitter: @jeffreymolander
    2. 3. Let’s…
    3. 4. Let’s…
    4. 5. Let’s… Act, innovate, disrupt!
    5. 6. Let’s… Deliver New Value
    6. 7. Where to Start?
    7. 8. Challenges… <ul><li>Advertisers </li></ul><ul><li>Affiliates & Publishers </li></ul><ul><li>Vendors & Service Providers </li></ul><ul><li>Investors & Entrepreneurs </li></ul>
    8. 9. Advertisers
    9. 10. Advertisers
    10. 11. Affiliates / Publishers
    11. 12. Vendors & Service Providers
    12. 13. Investors & Entrepreneurs
    13. 14. Opportunities… <ul><li>Advertisers </li></ul><ul><li>Affiliates & Publishers </li></ul><ul><li>Vendors & Service Providers </li></ul><ul><li>Investors & Entrepreneurs </li></ul>
    14. 15. Advertisers
    15. 16. Advertisers
    16. 17. Advertisers
    17. 18. Affiliates / Publishers
    18. 19. Vendors & Service Providers
    19. 20. New Value
    20. 21. Investors & Entrepreneurs
    21. 22. The Biggie…
    22. 23. Critical Strategies <ul><li>Develop right mix of lead/sale sources </li></ul><ul><ul><li>Understand lead/transaction origination </li></ul></ul><ul><ul><li>Affiliates, networks, exchanges, aggregators </li></ul></ul><ul><ul><li>No standards, vague quality assurances, no common pricing methodology </li></ul></ul><ul><ul><li>Be careful: external ‘lead scoring’ </li></ul></ul><ul><li>Get social, get sales & leads </li></ul><ul><ul><li>Content, content, content ! </li></ul></ul><ul><ul><li>Blogs, RSS feeds, streaming video, wikis </li></ul></ul><ul><ul><li>Sprinkle carefully with promotions & prompts </li></ul></ul>
    23. 24. Read my lips: NEW CONTENT!
    24. 25. Critical Strategies <ul><li>Integrate </li></ul><ul><ul><li>“Social” </li></ul></ul><ul><ul><li>Web </li></ul></ul><ul><ul><li>Enterprise! </li></ul></ul>
    25. 26. Performance Marketing Resources <ul><li>General </li></ul><ul><ul><li>SEOBook.com </li></ul></ul><ul><ul><li>Cumbrowski.com </li></ul></ul><ul><ul><li>JeffMolander.com </li></ul></ul><ul><ul><li>Revenews.com </li></ul></ul><ul><ul><li>Anything Avinash Kaushik touches! </li></ul></ul><ul><li>Financing & legal </li></ul><ul><ul><li>BenEdelman.org </li></ul></ul><ul><ul><li>StartupAddict.com </li></ul></ul><ul><li>Conferences </li></ul><ul><ul><li>Leadscon & Affiliate Summit </li></ul></ul><ul><ul><li>A4Uexpo </li></ul></ul><ul><li>Regional </li></ul><ul><ul><li>Rocky Mountain Affiliate Managers & many others! </li></ul></ul>
    26. 27. Opportunities… <ul><li>Advertisers </li></ul><ul><ul><li>Integrate operations </li></ul></ul><ul><ul><li>Build trust: Content marketing </li></ul></ul><ul><li>Affiliates & Publishers </li></ul><ul><ul><li>New distribution </li></ul></ul><ul><ul><li>New business models </li></ul></ul><ul><li>Vendors & Service Providers </li></ul><ul><ul><li>Increase transparency, innovate, partner up for speed </li></ul></ul><ul><ul><li>OPMs: Going beyond tactics - BUSINESS metrics </li></ul></ul><ul><li>Investors & Entrepreneurs </li></ul><ul><ul><li>Get creative </li></ul></ul>
    27. 28. Resources
    28. 29. MAKE it a Great Show! Got questions? [email_address] blog: www.jeffmolander.com Twitter: @jeffreymolander

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