Unprecedented and un rivaled reach.
Available in 70 languages
Used by 51 % of Internet population.
Competitive advantage creates an
appeal for developers and marketers.
Slowly losing ability to monetize
Companies making use of free
offerings in lieu of paid advertising
Dependence on third party
Rival social networks.
Competing networks have their own
unique features and respective
Twitter built on short direct messages.
Pinterest tailors it services
towards women's interests.
Google channels subscribers into
All sites provide audio and video links
pointing to YouTube, recently
purchased by Google
Legal And Ethical Factors
Existing contracts with current third parties is a factor that we must consider. There are
many current apps that are available exclusively on Facebook. These apps both mobile
and internet based will need to be handled with care to not upset the fan base ﬁrst and
foremost, but also the relation ship between creators and Facebook.
The question of right and wrong is always
front and center here at Facebook. In our
speciﬁc case it’s removing new third parties
entities to help secure the site, and to add to
our revenue from advertisements.
Strategically implementing our plan in to the workings of Facebook is very
important to the success of this plan.
The timing of gathering the development team and giving them time to work
in what will be the “next big app” is crucial.
Then that App needs to be released properly, then that success duplicated.
In order to evaluate the progress and eventual success of this proposed
change, we need to identify what needs to be looked at.
As outlined previously our goals are as follows:
Make Facebook more secure by only using in house apps.
Add to the revenue stream via advertisements.
Make certain that said apps are accessible across all medias.
By measuring the number of security breaches that can be linked to
apps, we can track the progress the project we’re making. By year 2 of
the project, we can track revenues from advertisements seeing growth.
By tracking application use by how often it is accessed, on what device,
geographical location, and the demographic of the user, we can track
our progress, and use that same information in future projects.