Hub and Spoke Marketing Plan

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A low cost and highly effective marketing approach.

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Hub and Spoke Marketing Plan

  1. 1. The Hub and Spoke approach to a Marketing Campaign Twitter Facebook Linkedin Single Issue PPC ads Blog Call to series Action Company WebsiteEmail Marketingto DB Database
  2. 2. Grow the Marketing Database from this Twitter Facebook Linkedin Single Issue PPC ads Blog Call to series Action Company Website Email Marketing to DB Database
  3. 3. To This! Twitter Facebook Linkedin Single Issue PPC ads Blog Call to series Action Company WebsiteEmail Marketingto DB Database
  4. 4. Next Step: Nurture and Score• Gently share valuable content (to them) over time. Tell a story.• Watch behaviors for buying readiness.• Use the phone to confirm readiness.• If ready, pass to Sales.• Close the business or return to Nurturing
  5. 5. Benefits• Very low cost approach• Easy to reuse on other issues• Builds a reusable asset• Real sales-ready leads go to Sales
  6. 6. More about Find New CustomersCall 516-495-9350Visit www.findnewcustomers.comSend an email tojeff.ogden@findnewcustomers.comThank you!

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