Lead Generation Vs Targeted Lead Generation By jeff Lawrence
Internet marketers must pay great attention to the difference
between lead generation and targeted lead generation. As a
marketer, one of the most important activities is to generate a
good amount of leads. This is what most marketers are involved
in all the time by using methods such as giving away eBooks
and newsletters, building opt in lists and such. However, what
marketers must know that it is not the bulk but the quality of the
leads that really matters.
Now, if you have a thousand leads with you, but if not a single
person has a potential of converting into a customer, then these
leads are meaningless and wasted effort on your part. Instead, if
you have just 50 leads but these people have some degree of
interest in your business, they have much more potential of
doing business with you. These are what are known as targeted
leads. Targeted leads are interested in your business idea, so
they convert faster.
Methods such as article marketing and blogging are great in
bringing targeted leads to your list. When you write an
informative article related to your business, only people who are
interested in the topic will come to read your article and visit
your website from there. The same applies with blogs. Who
would visit your business blog? Only people who have an
interest in the subject would. Hence, people who come to your
business website through your marketing articles or blogs are
part of your list of targeted leads.
The benefit here is that these people have already mentally
purchased your product. They are coming to your website only
to make sure. A nudge in the right direction will help them
convert. Simple math tells us that it is much more lucrative to
employ methods for getting targeted leads than randomly
generating leads that don't go anywhere.