7 Reasons Why You Should Blog About Your Business Today
If you have an online business and are not harnessing the great
power of blogs in promoting it over the Internet, you are losing
out on a very valuable promotional tool to expand your business.
Most people shun the idea of blogging thinking that it is too
juvenile and later repent for the lost opportunities of getting
good business. Here are seven reasons why you need to look at
blogging in a different light and use it to your advantage.
1. Blog are live. You need to constantly update them. This
becomes like a constant news channel for your business through
which you can update your existing customers. They can visit
your blogs to know what new things you are introducing with
your product. You can use methods like email marketing to bring
them to your blog often so that you can sell your new products
to them too. There is no customer base as good as an existing
customer base. Blogging helps you tap into this excellently.
2. Blogs are loved by the search engines because of the fact
that they are constantly updated. Also, since a lot of authors will
be posting comments on your blog too, the SEO prospects
increase. Just remember to put in informative content on your
blog and you will see how the search engines actually fall head
over heels in love with it.
3. Blogs are free. You can make your own blog sitting at home
right now and it can be up and running in ten minutes. Using
blog sites such as WordPress and Blogger, making blogs has
become extremely simple.
4. You can tie in your other marketing endeavors with your
blog. For example, you can put in the link of your marketing
article that you submitted on an article directory. Or you can
lead your blog readers to your business website itself. If they are
impressed by the kind of blog posts you are making, they will be
very happy to visit these other locations that you author in order
to get more information. This will enhance your credibility and
your customer base will increase.
5. Another great advantage is that you become a part of the
vast blogosphere that contains all the bloggers of the world. It
really pays to know other bloggers that are in the same business
as you. When experts post comments on your blog, your
credibility skyrockets. Then there is also the link sharing efforts
that you must consider. When these bloggers come on your blog
and post their URLs, you can go and do the same on their blogs.
This increases the presence of your website link on the Internet
(known as inbound links) and it can really step up the SEO of
6. Blogs allow you to generate leads. Just post an ad on the
blog that you are giving out a free eBook, which may be nothing
else but a compilation of all the information present in the blog.
Being free, people will want to have it. But make them give you
their email ids by using lead capture pages before they can
download it. You can then use these email ids for further efforts
such as bulk email marketing.
7. Remember that you can use the blog to inform people
anything about your business product. You can invite people to
post reviews about the product and can clarify any negative
comments. This is much better than having negative reviews
about your product on alien websites.