1.
Big Data
Big Opportunity
Jeff Kelly
Principal Analyst
November 24, 2014

2.
Industry Heavyweights Under Pressure
• Oracle: Earnings and revenue misses
• Teradata: Lost $3b in market cap last year
• SAP: Trying to figure out HANA
• Big Data Ecosystem Cambrian Explosion
• Practitioners: “ENOUGH IS ENOUGH!!!”
“Our Data Warehouse is like a
SNAKE SWALLOWING A
BASKETBALL.”

3.
The Enterprise Data Warehouse

4.
Will Big Data Live Up to the Hype?
Big Data Market
Revenue Forecast,
2011-2017 ($B)
$7.3
$11.8
$18.6
$28.5
$38.4
$45.3
$50.1
$60.0
$50.0
$40.0
$30.0
$20.0
$10.0
$0.0
2011 2012 2013 2014 2015 2016 2017

5.
Breaking Down the Market
$420
$417
$410
$390
$1,691
$1,306
$1,192
$3,547
$3,085
$6,148
$0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000
Professional Services
Compute
Storage
Applications & Analytics
SQL
Cloud
Data Management
Networking
Hadoop
NoSQL
Big Data Revenue by
Sub-Type, 2013 ($M)

6.
Practitioners Expect Big Things
$3.50
Expected
¢55
Reality

7.
Big Data Barriers
IT | BIZ
Data & Technology
People & Process

8.
PRACTITIONERS WILL CREATE EXPONENTIALLY
MORE VALUE THAN VENDORS

9.
For more information …
Jeff Kelly
774-463-3400
jeff.kelly@wikibon.org
@jeffreyfkelly
wikibon.org
siliconangle.tv