Mythology Marketing System

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Mythology builds belief in your business by installing and managing an advanced, measurable marketing “system”.

We'd like your feedback on our approach.

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Mythology Marketing System

  1. 1. Mythology builds belief in your business by installing and managing an advanced, measurable marketing “system” . We’d like your feedback on this approach.
  2. 2. Marketing is Much Harder Work These Days… Your customers are fragmented and distracted… They each receive up to 3,000 commercial messages a day . They’re also more cynical. They don’t trust what your “advertising” is saying.
  3. 3. A Coordinated Conversation is Required. …But Two-Way Conversations are More Difficult Than One-Way Megaphones!
  4. 4. You need a “system” to hold effective two-way conversations that lead to word-of-mouth and long-term, profitable revenue growth .
  5. 5. Mythology Marketing System™ Brand Revenue Relationships 1 Your goals are simple, but ambitious: Grow brand, revenue and relationships .
  6. 6. Mythology Marketing System™ Brand Revenue Relationships Unfortunately, the world of fragmented media and cynical customers has become far more complex . 2
  7. 7. Mythology Marketing System™ Brand Revenue Relationships You need a simple, measurable marketing system to achieve your goals. 3 Plan. Manage. Measure. Optimize. Build. Know.
  8. 8. Mythology builds belief in your business by installing and managing an advanced, measurable marketing “system” .
  9. 9. What Does a “System” Consist Of? The Plans, Tools and Processes for Effective Marketing www.mythologymarketing.com Brand Content Web Presence <ul><li>Value Proposition </li></ul><ul><li>Brand Identity and Messaging </li></ul><ul><li>Brand Guidelines </li></ul><ul><li>Brand Affinity Metrics </li></ul><ul><li>Subject Matter Experts </li></ul><ul><li>Content Creation Tools </li></ul><ul><li>Writing and Editing Skills </li></ul><ul><li>Editorial Review and Approval Process </li></ul><ul><li>Web Site and Social Media Touchpoints </li></ul><ul><li>Data Capture Plan </li></ul><ul><li>Measurement </li></ul><ul><li>Response Matrix and Guidelines </li></ul>Training and Alignment Business Process Tools and Technology <ul><li>Roles and Respons-ibilities </li></ul><ul><li>Incentives </li></ul><ul><li>Sales, Marketing, and Customer Service Team Alignment </li></ul><ul><li>Campaign Management </li></ul><ul><li>Lead Processing </li></ul><ul><li>Data Management </li></ul><ul><li>CRM </li></ul><ul><li>Campaign Management </li></ul><ul><li>Contact/ List Management </li></ul><ul><li>Surveys </li></ul><ul><li>Email Campaigns </li></ul><ul><li>Mobile/ Text </li></ul>
  10. 10. Does it Work? You bet it does. You can measure it! “ [Mythology’s] comprehensive approach to marketing and in-depth analysis of our customers’ needs allowed us to target our marketing budget to produce maximum sales . The 20% sales growth we achieved in 2008 showed the effectiveness of this type of strategy.” Jeffrey Lusk, Executive Director Hatfield McCoy Trail System
  11. 11. Marketing = belief management. Mythology = building belief . Who believes in you ? www.mythologymarketing.com Let’s build some believers. mythologymarketing.com twitter.com/buildingbelief [email_address]

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