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Summary Home Listing Presentation by Carlsbad REALTOR Jeff Dowler, CRS

  1. Seller’s Marketing Presentation A SUMMARY © by Jeff Dowler 2012 ~ All Rights Reserved
  2. 6005 Hidden Valley Road, Suite 280, Carlsbad, CA 92011 Cell/Text: 760-840-1360 Email: ~
  3. Solutions Real Estate opened the Carlsbad office in the fall of 2010 and is experiencing the same kind of growth and exposure it saw in the 3 AZ offices Solutions Real Estate provides real world training and combines it with cutting edge marketing techniques. Solutions Real Estate has unsurpassed exposure on the internet with close to eight hundred websites.
  4. My Background GOOGLE ME!!
  5. Key Objectives and Goals PRICING TIMING CONVENIENCE
  6. What do YOU want in an Agent? What’s most important about the REALTOR® you hire? What good or bad experiences have you had in the past? ? ? ?
  7. What Will Sell YOUR House?? Positioning in the Market Appearance/Condition Marketing
  8. Positioning In the Market
  9. Selling Price vs. Timing WEEKS ON MARKET A C T I V I T Y 1 2 3 4 5 6 7 8 The first 3 - 4 weeks get the most activity for a new listing
  10. Do YOU know the Dangers of Overpricing? Buyers & Sellers Determine Value The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Do YOU know how buyers make their pricing decisions? WHAT YOU PAID WHAT ANOTHER AGENT SAYS WHAT YOU NEED WHAT YOU WANT COST TO REBUILD TODAY WHAT YOUR NEIGHBOR SAYS
  11. Zillow One of the most popular real estate websites consulted by buyers Provides a “Zestimate” of your home’s value BUT data are often inaccurate and may significantly underestimate the market value What does this mean for YOU?!
  12. Do You Know about Shadow Inventory?? Homeowners 30+ days late Homes in the foreclosure process Foreclosed homes not yet on the market
  13. Information Sources Used by Home Buyers Source – National Association of REALTORS 2011 Homebuyer Survey
  14. Appearance
  15. General Maintenance First Impression Curb Appeal Buying Atmosphere Spacious Look
  16. Your First “Open House” The day we go LIVE Photos and videos are key to capture buyer interest We only have a few seconds to grab buyers’ attention and make them want to see more
  17. Marketing
  18. A Custom Marketing Plan Right Price Analysis for fair market value Customized written marketing plan Focus on both BUYERS & AGENTS Extensive Internet Presence Creating Public Interest & Awareness Staging Consultation Property Flyers Internet Traffic Progress Reports
  19. Technology + On-Line Marketing Today’s Technology to Capture Buyer Interest Multiple Websites - Syndication Single Property Websites - QR Codes Videos - Virtual Tours - Blogging Social Media
  20. Maximum Buyer Exposure
  21. 37% of Buyers Find the Home They Buy on the Internet Will YOUR agent use an IDX? Will Buyer Searches Find YOUR Home? Will You Show up in the Real Estate Portals? Will you be in the On-Line Classifieds? Will Social Media take note of your listing?
  22. My Photo 10 Commandments Work for You… Lots of agents use BAD or few photos - This is NOT in YOUR best interest as the client Buyers WANT lots of photos & often ignore homes without photos Multiple photos maximize YOUR home’s positioning on Internet sites like Zillow & Trulia
  23. A FEW POPULAR SITES The Real Estate Book, Craigslist, Living Choices, AT&,,,, Realbird,, HomeScout, Yahoo Real Estate, The Globe & Mail,, Lycos, Localism,, Resortscape, CLR,, Enormo, The Wall Street Journal, Unique Homes, RealtyTrac, GoogleBase,,, Oodle,, OLX, Backpage, Vast, ActiveRain,, Land Watch,,,, SolutionsRealEstate
  24. One of the most highly searched websites VIDEOS: “Real Life” perspective Your Neighborhood Buyers are not buying a house but a community
  25. Blogging A custom single property website and a personalized blog site get your home found by buyers on Google & other search engines Articles about YOUR HOME & the community on the largest real estate social network in the world, ActiveRain (with 2 million+ unique visitors per month) broaden your home’s exposure
  26. Traditional & Print Marketing Traditional Market, including print, can still work well in this age of technology Do YOU know the key steps to market your home the old fashioned way?
  27. Buyer Behavior Do YOU know anything about buyer behavior in the current market? “Buyers Market” mentality Is YOUR home a “deal”? Low Ball Offers
  28. MY CUSTOM SELLER HANDBOOK General information What you MUST know Forms & Disclosures
  29. Positioning?? Give Me a Call 760-840-1360