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CloudSpokes Overview

Preso by Dave Messinger outlining the CloudSpokes community.

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© 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential
CloudSpokes
The Industry’s First Community for
Crowdsourcing Enterprise Cloud Development
© 2010 Appirio, Inc. - Confidential
CloudSpokes: Bringing Together Enterprise Cloud
Challenges with a World of (Aspiring) Cloud Developers
1
Companies
who need
cloud
development
Community
of specialist
cloud
developers
across
platforms
Other
Contests
Forums | Networking
© 2010 Appirio, Inc. - Confidential
Why - The Combination of Two Massive Transformations
Has Exponential Potential
2
Cloud
Crowd
For the first time
ever, all it takes is
expertise and an
internet connection
to contribute
© 2010 Appirio, Inc. - Confidential
Enterprise Cloud Adoption is Accelerating
3
Momentum to Date
3M+ companies
3K every day
$1.6B+ revenue
82K+ companies
490,000 developers
102B objects on S3
170 enterprises
400K+ users
“It’s our belief that these cloud
technology solutions will help
us differentiate ourselves from
competitors. The key is the
speed with which we can
move because we're cloud-
based. It’s not just a growth
strategy, it’s the transformation
of our company.”
Dick Escue,
CIO RehabCare
© 2010 Appirio, Inc. - Confidential
Open Global Communities Are Driving
New Innovation Through “the Crowd”
4
Marketing Analytics
NetFlix– Beat us in
predicting movies and
win $1M
• 2000 Submissions
• ~10 Beat NetFlix
And Much
Much More…
Mining
Goldcorp – Help us
find gold…and not go
bankrupt !
• 14K Scientists
• Market Cap from 100M to
9B
Francis Galton and
the “wisdom of the
crowd”
• Wisdom of the Crowd or
Market as a broadly
applicable rule
1906 – Weighing Oxen
© 2010 Appirio, Inc. - Confidential
Today’s Development Reality:
Not right for “The Cloud” OR “The Crowd”
5
The technology has changed….
On-Premise Cloud
Why hasn’t the development process itself?
Why hasn’t the development process?
In-House + Offshore R&D Community Development
• Elastic, pay as you go
• All variable costs
• Pay for results
• Pay upfront for fixed capacity
• High fixed costs
• Pay for inputs
Ad

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CloudSpokes Overview

  • 1. © 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential CloudSpokes The Industry’s First Community for Crowdsourcing Enterprise Cloud Development
  • 2. © 2010 Appirio, Inc. - Confidential CloudSpokes: Bringing Together Enterprise Cloud Challenges with a World of (Aspiring) Cloud Developers 1 Companies who need cloud development Community of specialist cloud developers across platforms Other Contests Forums | Networking
  • 3. © 2010 Appirio, Inc. - Confidential Why - The Combination of Two Massive Transformations Has Exponential Potential 2 Cloud Crowd For the first time ever, all it takes is expertise and an internet connection to contribute
  • 4. © 2010 Appirio, Inc. - Confidential Enterprise Cloud Adoption is Accelerating 3 Momentum to Date 3M+ companies 3K every day $1.6B+ revenue 82K+ companies 490,000 developers 102B objects on S3 170 enterprises 400K+ users “It’s our belief that these cloud technology solutions will help us differentiate ourselves from competitors. The key is the speed with which we can move because we're cloud- based. It’s not just a growth strategy, it’s the transformation of our company.” Dick Escue, CIO RehabCare
  • 5. © 2010 Appirio, Inc. - Confidential Open Global Communities Are Driving New Innovation Through “the Crowd” 4 Marketing Analytics NetFlix– Beat us in predicting movies and win $1M • 2000 Submissions • ~10 Beat NetFlix And Much Much More… Mining Goldcorp – Help us find gold…and not go bankrupt ! • 14K Scientists • Market Cap from 100M to 9B Francis Galton and the “wisdom of the crowd” • Wisdom of the Crowd or Market as a broadly applicable rule 1906 – Weighing Oxen
  • 6. © 2010 Appirio, Inc. - Confidential Today’s Development Reality: Not right for “The Cloud” OR “The Crowd” 5 The technology has changed…. On-Premise Cloud Why hasn’t the development process itself? Why hasn’t the development process? In-House + Offshore R&D Community Development • Elastic, pay as you go • All variable costs • Pay for results • Pay upfront for fixed capacity • High fixed costs • Pay for inputs
  • 7. © 2010 Appirio, Inc. - Confidential Bringing the Crowd to the Cloud Requires a New Type of Community 6 • Pay for performance – values output vs. hours • Market to match supply and demand • Let developers connect with peers • Let developers connect with potential employers • “Game-ified” experience, with contests and badges Performance Based 100% Cloud Challenge Focused Social Networking • 100% focused on CIO’s #1 priority
  • 8. © 2010 Appirio, Inc. - Confidential How it Works: Sponsoring a Challenge 7 1. Sponsor posts a challenge – define a task or project and set a price for it 2. Challenges appear on a list for the developer community to see 3. Community participants submit their answers to the challenge 4. Submissions are peer reviewed and a winner is selected 5. Sponsor pays out the winner
  • 9. © 2010 Appirio, Inc. - Confidential How it Works: Developer Experience 8 1. Come to the home page to sign up 2. Create a public profile 3. Connect with other members 4. Participate in a challenges / Win $ 5. End up on a leaderboard!
  • 10. © 2010 Appirio, Inc. - Confidential What Makes CloudSpokes Different than Other Developer Communities? 9 Forums/ Q&A / Networking Contests/Asset Creation Single product / standard Topic focused Broad / Generic Technology Community Types CloudSpokes is… • Neutral, not tied to a particular product or standard • Focused on a single topic: Cloud Computing • Offers a combination of networking/forums AND challenges/contests • Both competitive and collaborative
  • 11. © 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential Seems cool but why? 10
  • 12. © 2010 Appirio, Inc. - Confidential Launching CloudSpokes Was Just the First Shot in a Multi- Year War With the Status Quo 11 ‘This revolution won’t be complete until the current business models of the global Sis – Accenture, Deloitte, IBM and others – are as comprehensively undermined as those of the software vendors they’ve traditionally worked with.’
  • 13. © 2010 Appirio, Inc. - Confidential Age of Hyperspecialization 12 “The point is: there are already huge opportunities for companies to engage hyper- specialist knowledge workers, and for these highly specialized workers to make money. The potential quality, speed, and cost advantages virtually guarantee that this model will become more prevalent.” Thomas Malone, MIT – Collective Intelligence
  • 14. © 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential What does it mean for me? 13
  • 15. © 2010 Appirio, Inc. - Confidential CloudSpokes History 14
  • 16. © 2010 Appirio, Inc. - Confidential CloudSpokes Contest Examples 15 Superfell Builds Super Android Salesforce.com Admin App! ($1500) Google Reminder Bot Reminds You To Be #Awesome! ($1000) Webcam + Twilio API = Homemade alarm system ($<500) Omniauth for Heroku and Force.com ($1500) iPad Checkin App for SFDC ($2000) Network Detection Javascript Library ($500) Simple Geolocation Toolkit ($1000)
  • 17. © 2010 Appirio, Inc. - Confidential CloudSpokes Dreamforce
  • 18. © 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential I’m in, but how? 17
  • 19. © 2010 Appirio, Inc. - Confidential Digital Assembly 18
  • 20. © 2010 Appirio, Inc. - Confidential Structure 19
  • 21. © 2010 Appirio, Inc. - Confidential Discussion and Feedback 20
  • 22. © 2010 Appirio, Inc. - Confidential Candle Problem applied to Technology 21
  • 23. © 2010 Appirio, Inc. - Confidential Examples 22
  • 24. © 2010 Appirio, Inc. - Confidential© 2010 Appirio, Inc. - Confidential CloudSpokes Architecture 23
  • 25. © 2010 Appirio, Inc. - Confidential Happy Meal but no fries! Application design, development, Declarative, configuration, reporting Application integration and scale
  • 26. © 2010 Appirio, Inc. - Confidential Environments
  • 27. © 2010 Appirio, Inc. - Confidential Questions & Answers David Messinger Community Architect Come and compete where the rubber meets the code http://blog.cloudspokes.com http://www.cloudspokes.com @dmessing @CloudSpokes

Editor's Notes

  1. The context for this entire discussion is the accelerating enterprise adoption of the cloud. 2009 saw dramatic growth from the leaders in cloud computing– 2M subscribers to salesforce, 2M companies on Google, and over 25M servers spun up on Amazon. But where is all this going? Analysts say that cloud computing is the #1 strategic priorty for CIOs and that every enterprise should be roadmapping their adoption of the cloud.
  2. GoldCorp – 100M to 9B in market cap $575K in prize money 110 sites identified, 80% produced gold (80M oz of gold were found)
  3. Optimize for output and creativity – hard to structure challenges. Same with video requirements. Stiffle creativity. Identify blueprint Inputs/Outputs Sample Audience ( description & how is it used)
  4. Devs are weird. Want to be collaborative and competive as the same tiem. I’ll tell you how to solve this code but I’ll do it better. So you have to be as responsive on the BB. You’ll also see devs helping out or talking some trash. Scorecards and announcements with blog posts. Developers post their videos or we do it for sometime we do it for them.
  5. The test presents the participant with the following task: how to fix a lit candle on a wall (a cork board) in a way so the candle wax won't drip onto the table below.[3] To do so, one may only use the following along with the candle: a book of matches a box of thumbtacks The solution is to empty the box of thumbtacks, put the candle into the box, use the thumbtacks to nail the box (with the candle in it) to the wall, and light the candle with the match.[3] The concept of functional fixedness predicts that the participant will only see the box as a device to hold the thumbtacks and not immediately perceive it as a separate and functional component available to be used in solving the task.
  6. Remove force.com Talk up admin