Social Media Boot Camp
PRESENTER: JEFF DEHAVEN
1Monday, September 23, 13
Meet Jeff
2Monday, September 23, 13
Meet Jeff
28-year old Saginaw resident (Midland native)
2Monday, September 23, 13
Meet Jeff
28-year old Saginaw resident (Midland native)
Worked in social media for 10 years
2Monday, September 23, 13
Meet Jeff
28-year old Saginaw resident (Midland native)
Worked in social media for 10 years
Serves as president of Social ...
Meet Jeff
28-year old Saginaw resident (Midland native)
Worked in social media for 10 years
Serves as president of Social ...
Meet Jeff
28-year old Saginaw resident (Midland native)
Worked in social media for 10 years
Serves as president of Social ...
Meet Jeff
28-year old Saginaw resident (Midland native)
Worked in social media for 10 years
Serves as president of Social ...
Meet Jeff
28-year old Saginaw resident (Midland native)
Worked in social media for 10 years
Serves as president of Social ...
Agenda
3Monday, September 23, 13
Agenda
Understanding all aspects of social media
3Monday, September 23, 13
Agenda
Understanding all aspects of social media
Determine which social media platforms to be in
3Monday, September 23, 13
Agenda
Understanding all aspects of social media
Determine which social media platforms to be in
Creating a strategy
3Mond...
Agenda
Understanding all aspects of social media
Determine which social media platforms to be in
Creating a strategy
Measu...
Agenda
Understanding all aspects of social media
Determine which social media platforms to be in
Creating a strategy
Measu...
Agenda
Understanding all aspects of social media
Determine which social media platforms to be in
Creating a strategy
Measu...
Agenda
Understanding all aspects of social media
Determine which social media platforms to be in
Creating a strategy
Measu...
Cont. Agenda
4Monday, September 23, 13
Cont. Agenda
Integrating other platforms
4Monday, September 23, 13
Cont. Agenda
Integrating other platforms
Tools
4Monday, September 23, 13
Cont. Agenda
Integrating other platforms
Tools
Resources
4Monday, September 23, 13
Cont. Agenda
Integrating other platforms
Tools
Resources
Hands on
4Monday, September 23, 13
Cont. Agenda
Integrating other platforms
Tools
Resources
Hands on
Q&A
4Monday, September 23, 13
Cont. Agenda
Integrating other platforms
Tools
Resources
Hands on
Q&A
Reach me
4Monday, September 23, 13
Cont. Agenda
Integrating other platforms
Tools
Resources
Hands on
Q&A
Reach me
4Monday, September 23, 13
Understanding all aspects
of social media
5Monday, September 23, 13
What is social media?
6Monday, September 23, 13
Social Media Definition
7Monday, September 23, 13
Digitized “World of mouth”
8Monday, September 23, 13
9Monday, September 23, 13
Website vs Social Media
10Monday, September 23, 13
Customer
Service
Better overa! experience for their
customers, while creating a HUGE
savings for the companies who use
thi...
Page Policy
To set precedence for how page wi! function and operation.
12Monday, September 23, 13
Why Social Media?
13Monday, September 23, 13
Why Social Media?
Most effective marketing tool
13Monday, September 23, 13
Why Social Media?
Most effective marketing tool
Cuts down on production process
13Monday, September 23, 13
Why Social Media?
Most effective marketing tool
Cuts down on production process
Always on
13Monday, September 23, 13
Why Social Media?
Most effective marketing tool
Cuts down on production process
Always on
Allows your customers to fuel im...
Why Social Media?
Most effective marketing tool
Cuts down on production process
Always on
Allows your customers to fuel im...
Mobile
14Monday, September 23, 13
Mobile
Make sure your catering to your mobile
audience
14Monday, September 23, 13
Mobile
Make sure your catering to your mobile
audience
Create tab that are mobile friendly
14Monday, September 23, 13
Mobile
Make sure your catering to your mobile
audience
Create tab that are mobile friendly
Input your contact information ...
Mobile
Make sure your catering to your mobile
audience
Create tab that are mobile friendly
Input your contact information ...
Mobile
Make sure your catering to your mobile
audience
Create tab that are mobile friendly
Input your contact information ...
Understanding
each
platform
Each one has it’s own impact, purpose,
function, features and possibilities.
15Monday, Septemb...
The Right Platform
16Monday, September 23, 13
The Right Platform
Facebook will hit all demo & give you the most interaction
16Monday, September 23, 13
The Right Platform
Facebook will hit all demo & give you the most interaction
Twitter will hit high school, college, tech ...
The Right Platform
Facebook will hit all demo & give you the most interaction
Twitter will hit high school, college, tech ...
The Right Platform
Facebook will hit all demo & give you the most interaction
Twitter will hit high school, college, tech ...
The Right Platform
Facebook will hit all demo & give you the most interaction
Twitter will hit high school, college, tech ...
The Right Platform
Facebook will hit all demo & give you the most interaction
Twitter will hit high school, college, tech ...
The Right Platform
Facebook will hit all demo & give you the most interaction
Twitter will hit high school, college, tech ...
Facebook
17Monday, September 23, 13
Facebook
Most powerful social media platform to date
(over 1.15 billion users)
17Monday, September 23, 13
Facebook
Most powerful social media platform to date
(over 1.15 billion users)
751 million monthly mobile active users
17M...
Facebook
Most powerful social media platform to date
(over 1.15 billion users)
751 million monthly mobile active users
Has...
Facebook
Most powerful social media platform to date
(over 1.15 billion users)
751 million monthly mobile active users
Has...
Facebook
Most powerful social media platform to date
(over 1.15 billion users)
751 million monthly mobile active users
Has...
Facebook
Most powerful social media platform to date
(over 1.15 billion users)
751 million monthly mobile active users
Has...
LIVE DEMO
18Monday, September 23, 13
Campaigns
19Monday, September 23, 13
Campaigns
20Monday, September 23, 13
More Foot Traffic
21Monday, September 23, 13
More Foot Traffic
662 shares
21Monday, September 23, 13
More Foot Traffic
662 shares
79 post “likes”
21Monday, September 23, 13
More Foot Traffic
662 shares
79 post “likes”
88 new fans
21Monday, September 23, 13
More Foot Traffic
662 shares
79 post “likes”
88 new fans
59,532 post impressions
21Monday, September 23, 13
More Foot Traffic
662 shares
79 post “likes”
88 new fans
59,532 post impressions
SOLD OUT bags!
21Monday, September 23, 13
Customer Acquisition
22Monday, September 23, 13
Customer Acquisition
649 comments
22Monday, September 23, 13
Customer Acquisition
649 comments
1.048 post “likes”
22Monday, September 23, 13
Customer Acquisition
649 comments
1.048 post “likes”
1,486 new fans
22Monday, September 23, 13
Customer Acquisition
649 comments
1.048 post “likes”
1,486 new fans
4,303 shares
22Monday, September 23, 13
Customer Acquisition
649 comments
1.048 post “likes”
1,486 new fans
4,303 shares
282,866 post impressions
22Monday, Septem...
Customer Acquisition
649 comments
1.048 post “likes”
1,486 new fans
4,303 shares
282,866 post impressions
Fans base has sp...
More Fans
23Monday, September 23, 13
More Fans
737 new fans
23Monday, September 23, 13
More Fans
737 new fans
Highest attendance at annual fundraiser
23Monday, September 23, 13
More Fans
737 new fans
Highest attendance at annual fundraiser
Most revenue collected
23Monday, September 23, 13
Best Practices
Passionate content creators
24Monday, September 23, 13
Best Practices
25Monday, September 23, 13
Best Practices
26Monday, September 23, 13
Best Practices
27Monday, September 23, 13
Best Practices
28Monday, September 23, 13
Best Practices
29Monday, September 23, 13
Best Practices
30Monday, September 23, 13
Best Practices
31Monday, September 23, 13
What your eyes are drawn to when you look at a FB page
32Monday, September 23, 13
Biggest Mistakes
Not allowing fans to post on wall
33Monday, September 23, 13
Biggest Mistakes
Non-beneficial cover photo
34Monday, September 23, 13
Biggest Mistakes
Unrecognizable profile picture
35Monday, September 23, 13
Biggest Mistakes
Visual post not properly sized
36Monday, September 23, 13
Solutions
37Monday, September 23, 13
Solutions
http://bit.ly/TvobSu
37Monday, September 23, 13
Solutions
http://bit.ly/TvobSu
www.facebook.com/TimelineDimensions
37Monday, September 23, 13
Solutions
http://bit.ly/TvobSu
www.facebook.com/TimelineDimensions
37Monday, September 23, 13
Solutions
http://bit.ly/TvobSu
www.facebook.com/TimelineDimensions
37Monday, September 23, 13
Biggest Mistakes
Posting irrelevant content
38Monday, September 23, 13
Biggest Mistakes
Not replying back to fans comments on your page
39Monday, September 23, 13
Biggest Mistakes
Not monitoring your page
40Monday, September 23, 13
Biggest Mistakes
Not having your page
support other campaigns
41Monday, September 23, 13
Biggest Mistakes
Trying to capitalize on
certain events
42Monday, September 23, 13
It’s All About Content
Content is KING
Relevant post that will guarantee: Likes, Comments, Shares
Simple, right to the poi...
Different posting styles
44Monday, September 23, 13
Twitter
45Monday, September 23, 13
Twitter
500 million total users
45Monday, September 23, 13
Twitter
500 million total users
Over 200 million monthly mobile active users
45Monday, September 23, 13
Twitter
500 million total users
Over 200 million monthly mobile active users
Sharing bite size informations on a more freq...
Twitter
500 million total users
Over 200 million monthly mobile active users
Sharing bite size informations on a more freq...
Twitter
500 million total users
Over 200 million monthly mobile active users
Sharing bite size informations on a more freq...
Twitter
500 million total users
Over 200 million monthly mobile active users
Sharing bite size informations on a more freq...
LIVE DEMO
46Monday, September 23, 13
Best Practices
47Monday, September 23, 13
Best Practices
48Monday, September 23, 13
Best Practices
49Monday, September 23, 13
Best Practices
50Monday, September 23, 13
Measuring Metrics
51Monday, September 23, 13
Measuring Metrics
Must use Facebook Insights
51Monday, September 23, 13
Measuring Metrics
Must use Facebook Insights
Facebook weekly email updates
51Monday, September 23, 13
Measuring Metrics
Must use Facebook Insights
Facebook weekly email updates
Sprout Social
51Monday, September 23, 13
Measuring Metrics
Must use Facebook Insights
Facebook weekly email updates
Sprout Social
Post by post analytics
51Monday, ...
Measuring Metrics
Must use Facebook Insights
Facebook weekly email updates
Sprout Social
Post by post analytics
bit.ly
51M...
Create A Strategy
52Monday, September 23, 13
Create A Strategy
Only 17% see post organically
52Monday, September 23, 13
Create A Strategy
Only 17% see post organically
Facebook EdgeRank Algorithm
52Monday, September 23, 13
Create A Strategy
Only 17% see post organically
Facebook EdgeRank Algorithm
Contests
52Monday, September 23, 13
Create A Strategy
Only 17% see post organically
Facebook EdgeRank Algorithm
Contests
Facebook Offers
52Monday, September 2...
Create A Strategy
Only 17% see post organically
Facebook EdgeRank Algorithm
Contests
Facebook Offers
Impactful visuals
52M...
Create A Strategy
Only 17% see post organically
Facebook EdgeRank Algorithm
Contests
Facebook Offers
Impactful visuals
Cam...
Create A Strategy
Only 17% see post organically
Facebook EdgeRank Algorithm
Contests
Facebook Offers
Impactful visuals
Cam...
LIVE DEMO
53Monday, September 23, 13
Pinterest
54Monday, September 23, 13
Pinterest
40 million users
54Monday, September 23, 13
Pinterest
40 million users
The fastest growing social media platform of all time
54Monday, September 23, 13
Pinterest
40 million users
The fastest growing social media platform of all time
It’s all about visuals
54Monday, Septembe...
Pinterest
40 million users
The fastest growing social media platform of all time
It’s all about visuals
You find recipes, c...
Pinterest
40 million users
The fastest growing social media platform of all time
It’s all about visuals
You find recipes, c...
Pinterest
40 million users
The fastest growing social media platform of all time
It’s all about visuals
You find recipes, c...
LIVE DEMO
55Monday, September 23, 13
YouTube
56Monday, September 23, 13
YouTube
1 billion users
56Monday, September 23, 13
YouTube
1 billion users
4 billion views a day
56Monday, September 23, 13
YouTube
1 billion users
4 billion views a day
2nd largest search engine
56Monday, September 23, 13
YouTube
1 billion users
4 billion views a day
2nd largest search engine
Video content of all kinds, and I mean all kinds
5...
YouTube
1 billion users
4 billion views a day
2nd largest search engine
Video content of all kinds, and I mean all kinds
S...
YouTube
1 billion users
4 billion views a day
2nd largest search engine
Video content of all kinds, and I mean all kinds
S...
LIVE DEMO
57Monday, September 23, 13
Tools
58Monday, September 23, 13
Tools
Facebook Scheduler
58Monday, September 23, 13
Tools
Facebook Scheduler
Sprout Social Scheduling
58Monday, September 23, 13
Tools
Facebook Scheduler
Sprout Social Scheduling
Facebook Page Manager App
58Monday, September 23, 13
Tools
Facebook Scheduler
Sprout Social Scheduling
Facebook Page Manager App
Boost Post & Sponsored Tweets
58Monday, Septem...
Tools
Facebook Scheduler
Sprout Social Scheduling
Facebook Page Manager App
Boost Post & Sponsored Tweets
https://www.face...
LIVE DEMO
59Monday, September 23, 13
Resources
60Monday, September 23, 13
Resources
mashable.com
60Monday, September 23, 13
Resources
mashable.com
socialmediaexaminar.com
60Monday, September 23, 13
Resources
mashable.com
socialmediaexaminar.com
Official social channels pages (facebook.com/facebook)
60Monday, September 2...
Resources
mashable.com
socialmediaexaminar.com
Official social channels pages (facebook.com/facebook)
socialmediatoday.com
...
Resources
mashable.com
socialmediaexaminar.com
Official social channels pages (facebook.com/facebook)
socialmediatoday.com
...
Resources
mashable.com
socialmediaexaminar.com
Official social channels pages (facebook.com/facebook)
socialmediatoday.com
...
Resources
mashable.com
socialmediaexaminar.com
Official social channels pages (facebook.com/facebook)
socialmediatoday.com
...
How To Do It All?
61Monday, September 23, 13
How To Do It All?
Get a team developed
61Monday, September 23, 13
How To Do It All?
Get a team developed
Break up responsibilities
61Monday, September 23, 13
How To Do It All?
Get a team developed
Break up responsibilities
Schedule time to get on social media
61Monday, September ...
How To Do It All?
Get a team developed
Break up responsibilities
Schedule time to get on social media
Create content in on...
How To Do It All?
Get a team developed
Break up responsibilities
Schedule time to get on social media
Create content in on...
How To Do It All?
Get a team developed
Break up responsibilities
Schedule time to get on social media
Create content in on...
Local Groups
62Monday, September 23, 13
Local Groups
Social Media Club Great Lakes Bay
62Monday, September 23, 13
Local Groups
Social Media Club Great Lakes Bay
AAF Great Lakes Bay & Flint
62Monday, September 23, 13
Local Groups
Social Media Club Great Lakes Bay
AAF Great Lakes Bay & Flint
Social Media Association of Michigan
62Monday, ...
Upcoming Events
63Monday, September 23, 13
Upcoming Events
Facebook for Personal Use - October 7 - Heritage High School
63Monday, September 23, 13
Upcoming Events
Facebook for Personal Use - October 7 - Heritage High School
Facebook for Business - October 14 - Heritage...
Upcoming Events
Facebook for Personal Use - October 7 - Heritage High School
Facebook for Business - October 14 - Heritage...
64Monday, September 23, 13
Reach Me
65Monday, September 23, 13
Reach Me
Jeff DeHaven
65Monday, September 23, 13
Reach Me
Jeff DeHaven
jeff@bluethumbdigital.com
65Monday, September 23, 13
Reach Me
Jeff DeHaven
jeff@bluethumbdigital.com
989.430.3009
65Monday, September 23, 13
Reach Me
Jeff DeHaven
jeff@bluethumbdigital.com
989.430.3009
facebook.com/jeffdehaven
65Monday, September 23, 13
Reach Me
Jeff DeHaven
jeff@bluethumbdigital.com
989.430.3009
facebook.com/jeffdehaven
twitter.com/jeffdehaven
65Monday, Se...
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SVSU Social Media Boot Camp 9/20/13

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Speaker Jeff DeHaven, Digital Marketing Director for Blue Thumb Digital.

989.430.3009 jeff@bluethumbdigital.com

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SVSU Social Media Boot Camp 9/20/13

  1. 1. Social Media Boot Camp PRESENTER: JEFF DEHAVEN 1Monday, September 23, 13
  2. 2. Meet Jeff 2Monday, September 23, 13
  3. 3. Meet Jeff 28-year old Saginaw resident (Midland native) 2Monday, September 23, 13
  4. 4. Meet Jeff 28-year old Saginaw resident (Midland native) Worked in social media for 10 years 2Monday, September 23, 13
  5. 5. Meet Jeff 28-year old Saginaw resident (Midland native) Worked in social media for 10 years Serves as president of Social Media Club GLBR 2Monday, September 23, 13
  6. 6. Meet Jeff 28-year old Saginaw resident (Midland native) Worked in social media for 10 years Serves as president of Social Media Club GLBR Serves as regional lead for SMAMi 2Monday, September 23, 13
  7. 7. Meet Jeff 28-year old Saginaw resident (Midland native) Worked in social media for 10 years Serves as president of Social Media Club GLBR Serves as regional lead for SMAMi Had wedding sponsored in 2012 via social media 2Monday, September 23, 13
  8. 8. Meet Jeff 28-year old Saginaw resident (Midland native) Worked in social media for 10 years Serves as president of Social Media Club GLBR Serves as regional lead for SMAMi Had wedding sponsored in 2012 via social media Currently adopting a child on social media 2Monday, September 23, 13
  9. 9. Meet Jeff 28-year old Saginaw resident (Midland native) Worked in social media for 10 years Serves as president of Social Media Club GLBR Serves as regional lead for SMAMi Had wedding sponsored in 2012 via social media Currently adopting a child on social media Fun Fact: Placed 32nd in 2007 LG text message competition 2Monday, September 23, 13
  10. 10. Agenda 3Monday, September 23, 13
  11. 11. Agenda Understanding all aspects of social media 3Monday, September 23, 13
  12. 12. Agenda Understanding all aspects of social media Determine which social media platforms to be in 3Monday, September 23, 13
  13. 13. Agenda Understanding all aspects of social media Determine which social media platforms to be in Creating a strategy 3Monday, September 23, 13
  14. 14. Agenda Understanding all aspects of social media Determine which social media platforms to be in Creating a strategy Measuring metrics 3Monday, September 23, 13
  15. 15. Agenda Understanding all aspects of social media Determine which social media platforms to be in Creating a strategy Measuring metrics Success stories 3Monday, September 23, 13
  16. 16. Agenda Understanding all aspects of social media Determine which social media platforms to be in Creating a strategy Measuring metrics Success stories Biggest mistakes I see 3Monday, September 23, 13
  17. 17. Agenda Understanding all aspects of social media Determine which social media platforms to be in Creating a strategy Measuring metrics Success stories Biggest mistakes I see How social media impacts consumers buying decisions 3Monday, September 23, 13
  18. 18. Cont. Agenda 4Monday, September 23, 13
  19. 19. Cont. Agenda Integrating other platforms 4Monday, September 23, 13
  20. 20. Cont. Agenda Integrating other platforms Tools 4Monday, September 23, 13
  21. 21. Cont. Agenda Integrating other platforms Tools Resources 4Monday, September 23, 13
  22. 22. Cont. Agenda Integrating other platforms Tools Resources Hands on 4Monday, September 23, 13
  23. 23. Cont. Agenda Integrating other platforms Tools Resources Hands on Q&A 4Monday, September 23, 13
  24. 24. Cont. Agenda Integrating other platforms Tools Resources Hands on Q&A Reach me 4Monday, September 23, 13
  25. 25. Cont. Agenda Integrating other platforms Tools Resources Hands on Q&A Reach me 4Monday, September 23, 13
  26. 26. Understanding all aspects of social media 5Monday, September 23, 13
  27. 27. What is social media? 6Monday, September 23, 13
  28. 28. Social Media Definition 7Monday, September 23, 13
  29. 29. Digitized “World of mouth” 8Monday, September 23, 13
  30. 30. 9Monday, September 23, 13
  31. 31. Website vs Social Media 10Monday, September 23, 13
  32. 32. Customer Service Better overa! experience for their customers, while creating a HUGE savings for the companies who use this key function effectively. 11Monday, September 23, 13
  33. 33. Page Policy To set precedence for how page wi! function and operation. 12Monday, September 23, 13
  34. 34. Why Social Media? 13Monday, September 23, 13
  35. 35. Why Social Media? Most effective marketing tool 13Monday, September 23, 13
  36. 36. Why Social Media? Most effective marketing tool Cuts down on production process 13Monday, September 23, 13
  37. 37. Why Social Media? Most effective marketing tool Cuts down on production process Always on 13Monday, September 23, 13
  38. 38. Why Social Media? Most effective marketing tool Cuts down on production process Always on Allows your customers to fuel improvements 13Monday, September 23, 13
  39. 39. Why Social Media? Most effective marketing tool Cuts down on production process Always on Allows your customers to fuel improvements The conversation is already happening it’s vital to be involved 13Monday, September 23, 13
  40. 40. Mobile 14Monday, September 23, 13
  41. 41. Mobile Make sure your catering to your mobile audience 14Monday, September 23, 13
  42. 42. Mobile Make sure your catering to your mobile audience Create tab that are mobile friendly 14Monday, September 23, 13
  43. 43. Mobile Make sure your catering to your mobile audience Create tab that are mobile friendly Input your contact information in the right correct fields 14Monday, September 23, 13
  44. 44. Mobile Make sure your catering to your mobile audience Create tab that are mobile friendly Input your contact information in the right correct fields Encourage Check-in’s 14Monday, September 23, 13
  45. 45. Mobile Make sure your catering to your mobile audience Create tab that are mobile friendly Input your contact information in the right correct fields Encourage Check-in’s Twitter Header is a must 14Monday, September 23, 13
  46. 46. Understanding each platform Each one has it’s own impact, purpose, function, features and possibilities. 15Monday, September 23, 13
  47. 47. The Right Platform 16Monday, September 23, 13
  48. 48. The Right Platform Facebook will hit all demo & give you the most interaction 16Monday, September 23, 13
  49. 49. The Right Platform Facebook will hit all demo & give you the most interaction Twitter will hit high school, college, tech & dabblers. 16Monday, September 23, 13
  50. 50. The Right Platform Facebook will hit all demo & give you the most interaction Twitter will hit high school, college, tech & dabblers. Pinterest will be primarily females (DIY, crafts, foodies etc.) 16Monday, September 23, 13
  51. 51. The Right Platform Facebook will hit all demo & give you the most interaction Twitter will hit high school, college, tech & dabblers. Pinterest will be primarily females (DIY, crafts, foodies etc.) YouTube will hit all ages, best way to share online videos 16Monday, September 23, 13
  52. 52. The Right Platform Facebook will hit all demo & give you the most interaction Twitter will hit high school, college, tech & dabblers. Pinterest will be primarily females (DIY, crafts, foodies etc.) YouTube will hit all ages, best way to share online videos Tumblr & Instagram younger demo, photo sharing platforms 16Monday, September 23, 13
  53. 53. The Right Platform Facebook will hit all demo & give you the most interaction Twitter will hit high school, college, tech & dabblers. Pinterest will be primarily females (DIY, crafts, foodies etc.) YouTube will hit all ages, best way to share online videos Tumblr & Instagram younger demo, photo sharing platforms LinkedIn young-mid business level, sharing resume info 16Monday, September 23, 13
  54. 54. The Right Platform Facebook will hit all demo & give you the most interaction Twitter will hit high school, college, tech & dabblers. Pinterest will be primarily females (DIY, crafts, foodies etc.) YouTube will hit all ages, best way to share online videos Tumblr & Instagram younger demo, photo sharing platforms LinkedIn young-mid business level, sharing resume info Google+ mostly tech and younger, very inactive space 16Monday, September 23, 13
  55. 55. Facebook 17Monday, September 23, 13
  56. 56. Facebook Most powerful social media platform to date (over 1.15 billion users) 17Monday, September 23, 13
  57. 57. Facebook Most powerful social media platform to date (over 1.15 billion users) 751 million monthly mobile active users 17Monday, September 23, 13
  58. 58. Facebook Most powerful social media platform to date (over 1.15 billion users) 751 million monthly mobile active users Has the most customization options & features 17Monday, September 23, 13
  59. 59. Facebook Most powerful social media platform to date (over 1.15 billion users) 751 million monthly mobile active users Has the most customization options & features Has the largest demographic 17Monday, September 23, 13
  60. 60. Facebook Most powerful social media platform to date (over 1.15 billion users) 751 million monthly mobile active users Has the most customization options & features Has the largest demographic Sustained 9 years on top 17Monday, September 23, 13
  61. 61. Facebook Most powerful social media platform to date (over 1.15 billion users) 751 million monthly mobile active users Has the most customization options & features Has the largest demographic Sustained 9 years on top Must used platform overall within the GLB Region 17Monday, September 23, 13
  62. 62. LIVE DEMO 18Monday, September 23, 13
  63. 63. Campaigns 19Monday, September 23, 13
  64. 64. Campaigns 20Monday, September 23, 13
  65. 65. More Foot Traffic 21Monday, September 23, 13
  66. 66. More Foot Traffic 662 shares 21Monday, September 23, 13
  67. 67. More Foot Traffic 662 shares 79 post “likes” 21Monday, September 23, 13
  68. 68. More Foot Traffic 662 shares 79 post “likes” 88 new fans 21Monday, September 23, 13
  69. 69. More Foot Traffic 662 shares 79 post “likes” 88 new fans 59,532 post impressions 21Monday, September 23, 13
  70. 70. More Foot Traffic 662 shares 79 post “likes” 88 new fans 59,532 post impressions SOLD OUT bags! 21Monday, September 23, 13
  71. 71. Customer Acquisition 22Monday, September 23, 13
  72. 72. Customer Acquisition 649 comments 22Monday, September 23, 13
  73. 73. Customer Acquisition 649 comments 1.048 post “likes” 22Monday, September 23, 13
  74. 74. Customer Acquisition 649 comments 1.048 post “likes” 1,486 new fans 22Monday, September 23, 13
  75. 75. Customer Acquisition 649 comments 1.048 post “likes” 1,486 new fans 4,303 shares 22Monday, September 23, 13
  76. 76. Customer Acquisition 649 comments 1.048 post “likes” 1,486 new fans 4,303 shares 282,866 post impressions 22Monday, September 23, 13
  77. 77. Customer Acquisition 649 comments 1.048 post “likes” 1,486 new fans 4,303 shares 282,866 post impressions Fans base has spiked ever since 22Monday, September 23, 13
  78. 78. More Fans 23Monday, September 23, 13
  79. 79. More Fans 737 new fans 23Monday, September 23, 13
  80. 80. More Fans 737 new fans Highest attendance at annual fundraiser 23Monday, September 23, 13
  81. 81. More Fans 737 new fans Highest attendance at annual fundraiser Most revenue collected 23Monday, September 23, 13
  82. 82. Best Practices Passionate content creators 24Monday, September 23, 13
  83. 83. Best Practices 25Monday, September 23, 13
  84. 84. Best Practices 26Monday, September 23, 13
  85. 85. Best Practices 27Monday, September 23, 13
  86. 86. Best Practices 28Monday, September 23, 13
  87. 87. Best Practices 29Monday, September 23, 13
  88. 88. Best Practices 30Monday, September 23, 13
  89. 89. Best Practices 31Monday, September 23, 13
  90. 90. What your eyes are drawn to when you look at a FB page 32Monday, September 23, 13
  91. 91. Biggest Mistakes Not allowing fans to post on wall 33Monday, September 23, 13
  92. 92. Biggest Mistakes Non-beneficial cover photo 34Monday, September 23, 13
  93. 93. Biggest Mistakes Unrecognizable profile picture 35Monday, September 23, 13
  94. 94. Biggest Mistakes Visual post not properly sized 36Monday, September 23, 13
  95. 95. Solutions 37Monday, September 23, 13
  96. 96. Solutions http://bit.ly/TvobSu 37Monday, September 23, 13
  97. 97. Solutions http://bit.ly/TvobSu www.facebook.com/TimelineDimensions 37Monday, September 23, 13
  98. 98. Solutions http://bit.ly/TvobSu www.facebook.com/TimelineDimensions 37Monday, September 23, 13
  99. 99. Solutions http://bit.ly/TvobSu www.facebook.com/TimelineDimensions 37Monday, September 23, 13
  100. 100. Biggest Mistakes Posting irrelevant content 38Monday, September 23, 13
  101. 101. Biggest Mistakes Not replying back to fans comments on your page 39Monday, September 23, 13
  102. 102. Biggest Mistakes Not monitoring your page 40Monday, September 23, 13
  103. 103. Biggest Mistakes Not having your page support other campaigns 41Monday, September 23, 13
  104. 104. Biggest Mistakes Trying to capitalize on certain events 42Monday, September 23, 13
  105. 105. It’s All About Content Content is KING Relevant post that will guarantee: Likes, Comments, Shares Simple, right to the point copy Visual images that grabs attention Hashtag needs to be in every post 43Monday, September 23, 13
  106. 106. Different posting styles 44Monday, September 23, 13
  107. 107. Twitter 45Monday, September 23, 13
  108. 108. Twitter 500 million total users 45Monday, September 23, 13
  109. 109. Twitter 500 million total users Over 200 million monthly mobile active users 45Monday, September 23, 13
  110. 110. Twitter 500 million total users Over 200 million monthly mobile active users Sharing bite size informations on a more frequent basis 45Monday, September 23, 13
  111. 111. Twitter 500 million total users Over 200 million monthly mobile active users Sharing bite size informations on a more frequent basis Big on customer recovery 45Monday, September 23, 13
  112. 112. Twitter 500 million total users Over 200 million monthly mobile active users Sharing bite size informations on a more frequent basis Big on customer recovery Easy to pinpoint audience to @ handle & # hashtags 45Monday, September 23, 13
  113. 113. Twitter 500 million total users Over 200 million monthly mobile active users Sharing bite size informations on a more frequent basis Big on customer recovery Easy to pinpoint audience to @ handle & # hashtags She what’s buzzing with Trends 45Monday, September 23, 13
  114. 114. LIVE DEMO 46Monday, September 23, 13
  115. 115. Best Practices 47Monday, September 23, 13
  116. 116. Best Practices 48Monday, September 23, 13
  117. 117. Best Practices 49Monday, September 23, 13
  118. 118. Best Practices 50Monday, September 23, 13
  119. 119. Measuring Metrics 51Monday, September 23, 13
  120. 120. Measuring Metrics Must use Facebook Insights 51Monday, September 23, 13
  121. 121. Measuring Metrics Must use Facebook Insights Facebook weekly email updates 51Monday, September 23, 13
  122. 122. Measuring Metrics Must use Facebook Insights Facebook weekly email updates Sprout Social 51Monday, September 23, 13
  123. 123. Measuring Metrics Must use Facebook Insights Facebook weekly email updates Sprout Social Post by post analytics 51Monday, September 23, 13
  124. 124. Measuring Metrics Must use Facebook Insights Facebook weekly email updates Sprout Social Post by post analytics bit.ly 51Monday, September 23, 13
  125. 125. Create A Strategy 52Monday, September 23, 13
  126. 126. Create A Strategy Only 17% see post organically 52Monday, September 23, 13
  127. 127. Create A Strategy Only 17% see post organically Facebook EdgeRank Algorithm 52Monday, September 23, 13
  128. 128. Create A Strategy Only 17% see post organically Facebook EdgeRank Algorithm Contests 52Monday, September 23, 13
  129. 129. Create A Strategy Only 17% see post organically Facebook EdgeRank Algorithm Contests Facebook Offers 52Monday, September 23, 13
  130. 130. Create A Strategy Only 17% see post organically Facebook EdgeRank Algorithm Contests Facebook Offers Impactful visuals 52Monday, September 23, 13
  131. 131. Create A Strategy Only 17% see post organically Facebook EdgeRank Algorithm Contests Facebook Offers Impactful visuals Campaign development 52Monday, September 23, 13
  132. 132. Create A Strategy Only 17% see post organically Facebook EdgeRank Algorithm Contests Facebook Offers Impactful visuals Campaign development Mix up content styles 52Monday, September 23, 13
  133. 133. LIVE DEMO 53Monday, September 23, 13
  134. 134. Pinterest 54Monday, September 23, 13
  135. 135. Pinterest 40 million users 54Monday, September 23, 13
  136. 136. Pinterest 40 million users The fastest growing social media platform of all time 54Monday, September 23, 13
  137. 137. Pinterest 40 million users The fastest growing social media platform of all time It’s all about visuals 54Monday, September 23, 13
  138. 138. Pinterest 40 million users The fastest growing social media platform of all time It’s all about visuals You find recipes, crafts, DIY, and ideas 54Monday, September 23, 13
  139. 139. Pinterest 40 million users The fastest growing social media platform of all time It’s all about visuals You find recipes, crafts, DIY, and ideas Visually appealing images 54Monday, September 23, 13
  140. 140. Pinterest 40 million users The fastest growing social media platform of all time It’s all about visuals You find recipes, crafts, DIY, and ideas Visually appealing images All pins should have a caption and web link 54Monday, September 23, 13
  141. 141. LIVE DEMO 55Monday, September 23, 13
  142. 142. YouTube 56Monday, September 23, 13
  143. 143. YouTube 1 billion users 56Monday, September 23, 13
  144. 144. YouTube 1 billion users 4 billion views a day 56Monday, September 23, 13
  145. 145. YouTube 1 billion users 4 billion views a day 2nd largest search engine 56Monday, September 23, 13
  146. 146. YouTube 1 billion users 4 billion views a day 2nd largest search engine Video content of all kinds, and I mean all kinds 56Monday, September 23, 13
  147. 147. YouTube 1 billion users 4 billion views a day 2nd largest search engine Video content of all kinds, and I mean all kinds Short 1-2 minutes videos 56Monday, September 23, 13
  148. 148. YouTube 1 billion users 4 billion views a day 2nd largest search engine Video content of all kinds, and I mean all kinds Short 1-2 minutes videos Tagging in each photo with relevant description 56Monday, September 23, 13
  149. 149. LIVE DEMO 57Monday, September 23, 13
  150. 150. Tools 58Monday, September 23, 13
  151. 151. Tools Facebook Scheduler 58Monday, September 23, 13
  152. 152. Tools Facebook Scheduler Sprout Social Scheduling 58Monday, September 23, 13
  153. 153. Tools Facebook Scheduler Sprout Social Scheduling Facebook Page Manager App 58Monday, September 23, 13
  154. 154. Tools Facebook Scheduler Sprout Social Scheduling Facebook Page Manager App Boost Post & Sponsored Tweets 58Monday, September 23, 13
  155. 155. Tools Facebook Scheduler Sprout Social Scheduling Facebook Page Manager App Boost Post & Sponsored Tweets https://www.facebook.com/page_guidelines.php 58Monday, September 23, 13
  156. 156. LIVE DEMO 59Monday, September 23, 13
  157. 157. Resources 60Monday, September 23, 13
  158. 158. Resources mashable.com 60Monday, September 23, 13
  159. 159. Resources mashable.com socialmediaexaminar.com 60Monday, September 23, 13
  160. 160. Resources mashable.com socialmediaexaminar.com Official social channels pages (facebook.com/facebook) 60Monday, September 23, 13
  161. 161. Resources mashable.com socialmediaexaminar.com Official social channels pages (facebook.com/facebook) socialmediatoday.com 60Monday, September 23, 13
  162. 162. Resources mashable.com socialmediaexaminar.com Official social channels pages (facebook.com/facebook) socialmediatoday.com LinkedIn chats 60Monday, September 23, 13
  163. 163. Resources mashable.com socialmediaexaminar.com Official social channels pages (facebook.com/facebook) socialmediatoday.com LinkedIn chats socialtimes.com 60Monday, September 23, 13
  164. 164. Resources mashable.com socialmediaexaminar.com Official social channels pages (facebook.com/facebook) socialmediatoday.com LinkedIn chats socialtimes.com search.twitter.com 60Monday, September 23, 13
  165. 165. How To Do It All? 61Monday, September 23, 13
  166. 166. How To Do It All? Get a team developed 61Monday, September 23, 13
  167. 167. How To Do It All? Get a team developed Break up responsibilities 61Monday, September 23, 13
  168. 168. How To Do It All? Get a team developed Break up responsibilities Schedule time to get on social media 61Monday, September 23, 13
  169. 169. How To Do It All? Get a team developed Break up responsibilities Schedule time to get on social media Create content in one setting per week 61Monday, September 23, 13
  170. 170. How To Do It All? Get a team developed Break up responsibilities Schedule time to get on social media Create content in one setting per week Use visual platforms to get great photos (Tumblr, Pinterest, and Instagram) 61Monday, September 23, 13
  171. 171. How To Do It All? Get a team developed Break up responsibilities Schedule time to get on social media Create content in one setting per week Use visual platforms to get great photos (Tumblr, Pinterest, and Instagram) Tell your personal story 61Monday, September 23, 13
  172. 172. Local Groups 62Monday, September 23, 13
  173. 173. Local Groups Social Media Club Great Lakes Bay 62Monday, September 23, 13
  174. 174. Local Groups Social Media Club Great Lakes Bay AAF Great Lakes Bay & Flint 62Monday, September 23, 13
  175. 175. Local Groups Social Media Club Great Lakes Bay AAF Great Lakes Bay & Flint Social Media Association of Michigan 62Monday, September 23, 13
  176. 176. Upcoming Events 63Monday, September 23, 13
  177. 177. Upcoming Events Facebook for Personal Use - October 7 - Heritage High School 63Monday, September 23, 13
  178. 178. Upcoming Events Facebook for Personal Use - October 7 - Heritage High School Facebook for Business - October 14 - Heritage High School 63Monday, September 23, 13
  179. 179. Upcoming Events Facebook for Personal Use - October 7 - Heritage High School Facebook for Business - October 14 - Heritage High School Social Technology Conference - Nov 22 - SVSU 63Monday, September 23, 13
  180. 180. 64Monday, September 23, 13
  181. 181. Reach Me 65Monday, September 23, 13
  182. 182. Reach Me Jeff DeHaven 65Monday, September 23, 13
  183. 183. Reach Me Jeff DeHaven jeff@bluethumbdigital.com 65Monday, September 23, 13
  184. 184. Reach Me Jeff DeHaven jeff@bluethumbdigital.com 989.430.3009 65Monday, September 23, 13
  185. 185. Reach Me Jeff DeHaven jeff@bluethumbdigital.com 989.430.3009 facebook.com/jeffdehaven 65Monday, September 23, 13
  186. 186. Reach Me Jeff DeHaven jeff@bluethumbdigital.com 989.430.3009 facebook.com/jeffdehaven twitter.com/jeffdehaven 65Monday, September 23, 13

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