SVSU Non-Profit Course

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SVSU Non-Profit Course

  1. 1. Social Media Marketing for Non-Profits SPEAKER: Jeff DeHaven Social Media Impressionist at F.P. Horak Friday, July 26, 13
  2. 2. a division of: Friday, July 26, 13
  3. 3. Who am I? Friday, July 26, 13
  4. 4. Who am I? • Social media impressionist at F.P. Horak Friday, July 26, 13
  5. 5. Who am I? • Social media impressionist at F.P. Horak • 28-year-old Saginaw resident Friday, July 26, 13
  6. 6. Who am I? • Social media impressionist at F.P. Horak • 28-year-old Saginaw resident • Been head deep in social for over 10 years Friday, July 26, 13
  7. 7. Who am I? • Social media impressionist at F.P. Horak • 28-year-old Saginaw resident • Been head deep in social for over 10 years • Love Starbucks,Verizon & Apple Friday, July 26, 13
  8. 8. Who am I? • Social media impressionist at F.P. Horak • 28-year-old Saginaw resident • Been head deep in social for over 10 years • Love Starbucks,Verizon & Apple • Personally benefitted from social Friday, July 26, 13
  9. 9. Who am I? • Social media impressionist at F.P. Horak • 28-year-old Saginaw resident • Been head deep in social for over 10 years • Love Starbucks,Verizon & Apple • Personally benefitted from social • LG’s 32nd fastest east coast texter 2010 Friday, July 26, 13
  10. 10. What is social media? Friday, July 26, 13
  11. 11. What is social media? • Word of mouth (online) Friday, July 26, 13
  12. 12. What is social media? • Word of mouth (online) • 90% of consumers trust peer recommendations Friday, July 26, 13
  13. 13. What is social media? • Word of mouth (online) • 90% of consumers trust peer recommendations • Only 14% trust advertisements Friday, July 26, 13
  14. 14. What is social media? • Word of mouth (online) • 90% of consumers trust peer recommendations • Only 14% trust advertisements • 93% of marketers use Facebook for business Friday, July 26, 13
  15. 15. What is social media? • Word of mouth (online) • 90% of consumers trust peer recommendations • Only 14% trust advertisements • 93% of marketers use Facebook for business • Changing the way we share life Friday, July 26, 13
  16. 16. How did social evolve? Friday, July 26, 13
  17. 17. How did social evolve? • Ask Jeeves (1996 - first search engine) Friday, July 26, 13
  18. 18. How did social evolve? • Ask Jeeves (1996 - first search engine) • AIM (1997 - instant online communication tool) Friday, July 26, 13
  19. 19. How did social evolve? • Ask Jeeves (1996 - first search engine) • AIM (1997 - instant online communication tool) • MySpace (2003 - major social network) Friday, July 26, 13
  20. 20. How did social evolve? • Ask Jeeves (1996 - first search engine) • AIM (1997 - instant online communication tool) • MySpace (2003 - major social network) Friday, July 26, 13
  21. 21. How did social evolve? • Ask Jeeves (1996 - first search engine) • AIM (1997 - instant online communication tool) • MySpace (2003 - major social network) Friday, July 26, 13
  22. 22. How did social evolve? • Ask Jeeves (1996 - first search engine) • AIM (1997 - instant online communication tool) • MySpace (2003 - major social network) Friday, July 26, 13
  23. 23. Fill in required fields Friday, July 26, 13
  24. 24. Skip for now Friday, July 26, 13
  25. 25. People you know Friday, July 26, 13
  26. 26. Add employer Friday, July 26, 13
  27. 27. Confirm email Friday, July 26, 13
  28. 28. Your direct login Friday, July 26, 13
  29. 29. About & more Friday, July 26, 13
  30. 30. Newsfeed Friday, July 26, 13
  31. 31. Let’s go live Friday, July 26, 13
  32. 32. Mobile Friday, July 26, 13
  33. 33. ConnectVia Mobile Friday, July 26, 13
  34. 34. ConnectVia Mobile • Use all 5 Facebook Apps Friday, July 26, 13
  35. 35. ConnectVia Mobile • Use all 5 Facebook Apps • Have to get your team involved Friday, July 26, 13
  36. 36. ConnectVia Mobile • Use all 5 Facebook Apps • Have to get your team involved • Encourage customers post “recommendations” Friday, July 26, 13
  37. 37. ConnectVia Mobile • Use all 5 Facebook Apps • Have to get your team involved • Encourage customers post “recommendations” Friday, July 26, 13
  38. 38. Mobile Friday, July 26, 13
  39. 39. Mobile • Posting • Sharing photos • Like, comment, and share post • Scheduling • Filter & settings • Email photos Friday, July 26, 13
  40. 40. Let’s go live Friday, July 26, 13
  41. 41. Guidelines Friday, July 26, 13
  42. 42. Guidelines • Timelines are for individual, non-commercial use • Timelines must be held under an individual name • Pages will and have been completely removed by Facebook Friday, July 26, 13
  43. 43. Page Policy? Friday, July 26, 13
  44. 44. Page Policy? • This is your companies/organizations space Friday, July 26, 13
  45. 45. Page Policy? • This is your companies/organizations space • Announce what’s is and is not acceptable Friday, July 26, 13
  46. 46. Page Policy? • This is your companies/organizations space • Announce what’s is and is not acceptable • How customer service will be handled Friday, July 26, 13
  47. 47. Page Policy? • This is your companies/organizations space • Announce what’s is and is not acceptable • How customer service will be handled • Vulgar or derogatory content Friday, July 26, 13
  48. 48. Page Policy? • This is your companies/organizations space • Announce what’s is and is not acceptable • How customer service will be handled • Vulgar or derogatory content • Copyright or secret materials/information Friday, July 26, 13
  49. 49. Page Policy Friday, July 26, 13
  50. 50. Page Policy Friday, July 26, 13
  51. 51. Page Policy Friday, July 26, 13
  52. 52. Why Facebook? Friday, July 26, 13
  53. 53. Why Facebook? • Provides the most options for customization Friday, July 26, 13
  54. 54. Why Facebook? • Provides the most options for customization • Visually impactful cover photo Friday, July 26, 13
  55. 55. Why Facebook? • Provides the most options for customization • Visually impactful cover photo Friday, July 26, 13
  56. 56. Why Facebook? Friday, July 26, 13
  57. 57. Why Facebook? • Professional tabs for most important info Friday, July 26, 13
  58. 58. Why Facebook? • Professional tabs for most important info Friday, July 26, 13
  59. 59. Why Facebook? • Professional tabs for most important info Friday, July 26, 13
  60. 60. Why Facebook? Friday, July 26, 13
  61. 61. Why Facebook? Friday, July 26, 13
  62. 62. Why Facebook? Friday, July 26, 13
  63. 63. Why Facebook? Friday, July 26, 13
  64. 64. Why Facebook? • Front and center contact information Friday, July 26, 13
  65. 65. Why Facebook? • Front and center contact information Friday, July 26, 13
  66. 66. Do For My Business? Friday, July 26, 13
  67. 67. • Educate your customers Do For My Business? Friday, July 26, 13
  68. 68. • Educate your customers • Reward loyal customers Do For My Business? Friday, July 26, 13
  69. 69. • Educate your customers • Reward loyal customers • Set yourself apart from your competition Do For My Business? Friday, July 26, 13
  70. 70. • Educate your customers • Reward loyal customers • Set yourself apart from your competition Do For My Business? Friday, July 26, 13
  71. 71. Why Facebook? Friday, July 26, 13
  72. 72. Why Facebook? Friday, July 26, 13
  73. 73. • Lower cost than all other traditional marketing Why Facebook? Friday, July 26, 13
  74. 74. • Lower cost than all other traditional marketing • Fans request to connect with you Why Facebook? Friday, July 26, 13
  75. 75. • Lower cost than all other traditional marketing • Fans request to connect with you • Most effective communication tool with a strategy Why Facebook? Friday, July 26, 13
  76. 76. • Lower cost than all other traditional marketing • Fans request to connect with you • Most effective communication tool with a strategy • Generation switch as preferred information source Why Facebook? Friday, July 26, 13
  77. 77. Facebook Dos Friday, July 26, 13
  78. 78. Facebook Dos •Be active Friday, July 26, 13
  79. 79. Facebook Dos Friday, July 26, 13
  80. 80. Facebook Dos •Listen Friday, July 26, 13
  81. 81. Facebook Dos Friday, July 26, 13
  82. 82. Facebook Dos •Be Personal Friday, July 26, 13
  83. 83. Facebook Dos Friday, July 26, 13
  84. 84. Facebook Dos •Make Connections Friday, July 26, 13
  85. 85. Facebook Dos Friday, July 26, 13
  86. 86. Facebook Dos •EngageYour Audience Friday, July 26, 13
  87. 87. Facebook Dos Friday, July 26, 13
  88. 88. Facebook Dos •UseVisuals &Videos Friday, July 26, 13
  89. 89. Facebook Don’ts Friday, July 26, 13
  90. 90. Facebook Don’ts •Sale, Sale, Sale Friday, July 26, 13
  91. 91. Facebook Don’ts Friday, July 26, 13
  92. 92. Facebook Don’ts •Spam/Over-post Friday, July 26, 13
  93. 93. Facebook Don’ts Friday, July 26, 13
  94. 94. Facebook Don’ts •Bother Audience With Apps/Games Friday, July 26, 13
  95. 95. Facebook Don’ts Friday, July 26, 13
  96. 96. Facebook Don’ts •Post Irrelevant Content Friday, July 26, 13
  97. 97. Tell a story Friday, July 26, 13
  98. 98. Tell a story • Visual experience Friday, July 26, 13
  99. 99. Tell a story • Visual experience • Capture your audience Friday, July 26, 13
  100. 100. Tell a story • Visual experience • Capture your audience Friday, July 26, 13
  101. 101. Plan ahead Friday, July 26, 13
  102. 102. Plan ahead • Content calendar Friday, July 26, 13
  103. 103. Plan ahead • Content calendar • Look at major holidays Friday, July 26, 13
  104. 104. Plan ahead • Content calendar • Look at major holidays • Participate with national _______ day, week and month Friday, July 26, 13
  105. 105. Eye Tracking Friday, July 26, 13
  106. 106. Eye Tracking Friday, July 26, 13
  107. 107. Investment Friday, July 26, 13
  108. 108. Investment • Money Friday, July 26, 13
  109. 109. Investment • Money • Assets Friday, July 26, 13
  110. 110. Investment • Money • Assets • Time Friday, July 26, 13
  111. 111. Investment • Money • Assets • Time Friday, July 26, 13
  112. 112. Be Smart Friday, July 26, 13
  113. 113. Be Smart • Instagram,Tumblr, Pinterest for photos Friday, July 26, 13
  114. 114. Be Smart • Instagram,Tumblr, Pinterest for photos • Vine for videos Friday, July 26, 13
  115. 115. Be Smart • Instagram,Tumblr, Pinterest for photos • Vine for videos • Foursquare for coupons/loyalty program Friday, July 26, 13
  116. 116. Let’s go live Friday, July 26, 13
  117. 117. Most important • Passionate content creator(s) • Fun “Brand-On” page monitor(s) Friday, July 26, 13
  118. 118. Most important • Passionate content creator(s) • Fun “Brand-On” page monitor(s) Friday, July 26, 13
  119. 119. Most important • Passionate content creator(s) • Fun “Brand-On” page monitor(s) Friday, July 26, 13
  120. 120. Most important • Passionate content creator(s) • Fun “Brand-On” page monitor(s) Friday, July 26, 13
  121. 121. Passionate content creator(s) Friday, July 26, 13
  122. 122. Passionate content creator(s) Friday, July 26, 13
  123. 123. Passionate content creator(s) Friday, July 26, 13
  124. 124. Passionate content creator(s) Friday, July 26, 13
  125. 125. Fun “brand-on” page monitor(s) Friday, July 26, 13
  126. 126. Fun “brand-on” page monitor(s) Friday, July 26, 13
  127. 127. Fun “brand-on” page monitor(s) Friday, July 26, 13
  128. 128. Fun “brand-on” page monitor(s) Friday, July 26, 13
  129. 129. Fun“brand-on” page monitor(s) Friday, July 26, 13
  130. 130. Fun“brand-on” page monitor(s) Friday, July 26, 13
  131. 131. Fun“brand-on” page monitor(s) Friday, July 26, 13
  132. 132. Fun“brand-on” page monitor(s) Friday, July 26, 13
  133. 133. Customer Service Friday, July 26, 13
  134. 134. Customer Service Friday, July 26, 13
  135. 135. Customer Service Friday, July 26, 13
  136. 136. Customer Service Friday, July 26, 13
  137. 137. Rich Content Friday, July 26, 13
  138. 138. Rich Content • Show heritage and legacy Friday, July 26, 13
  139. 139. Rich Content • Show heritage and legacy • Compliment text with great photos Friday, July 26, 13
  140. 140. Rich Content • Show heritage and legacy • Compliment text with great photos Friday, July 26, 13
  141. 141. MUST use feature Friday, July 26, 13
  142. 142. MUST use feature • Facebook Offer Friday, July 26, 13
  143. 143. MUST use feature • Facebook Offer • Online coupon Friday, July 26, 13
  144. 144. MUST use feature • Facebook Offer • Online coupon • Generate exposure Friday, July 26, 13
  145. 145. MUST use feature • Facebook Offer • Online coupon • Generate exposure • Small cost to publish Friday, July 26, 13
  146. 146. MUST use feature • Facebook Offer • Online coupon • Generate exposure • Small cost to publish Friday, July 26, 13
  147. 147. Interact with fans Friday, July 26, 13
  148. 148. Interact with fans Friday, July 26, 13
  149. 149. Interact with fans Friday, July 26, 13
  150. 150. Interact with fans • Give to get Friday, July 26, 13
  151. 151. Stay on top of it Friday, July 26, 13
  152. 152. Stay on top of it Friday, July 26, 13
  153. 153. Stay on top of it • “Ship My Pants” Video Friday, July 26, 13
  154. 154. Stay on top of it • “Ship My Pants” Video • Lost opportunity Friday, July 26, 13
  155. 155. Stay on top of it • “Ship My Pants” Video • Lost opportunity • Easter art until May 1st Friday, July 26, 13
  156. 156. Stay on top of it • “Ship My Pants” Video • Lost opportunity • Easter art until May 1st Friday, July 26, 13
  157. 157. Visual post Friday, July 26, 13
  158. 158. Visual post • Sized improperly Friday, July 26, 13
  159. 159. Visual post • Sized improperly • Failed opportunity Friday, July 26, 13
  160. 160. Visual post • Sized improperly • Failed opportunity Friday, July 26, 13
  161. 161. Reporting Friday, July 26, 13
  162. 162. Reporting • Know what content to deliver Friday, July 26, 13
  163. 163. Reporting • Know what content to deliver • Relevant content Friday, July 26, 13
  164. 164. Reporting • Know what content to deliver • Relevant content • Measure effectiveness of campaigns Friday, July 26, 13
  165. 165. Reporting • Know what content to deliver • Relevant content • Measure effectiveness of campaigns Friday, July 26, 13
  166. 166. Reporting • Know what content to deliver • Relevant content • Measure effectiveness of campaigns Friday, July 26, 13
  167. 167. Reporting • Know what content to deliver • Relevant content • Measure effectiveness of campaigns Friday, July 26, 13
  168. 168. Let’s go live Friday, July 26, 13
  169. 169. Do for my business? Friday, July 26, 13
  170. 170. Do for my business? Friday, July 26, 13
  171. 171. Do for my business? • Drive more foot traffic Friday, July 26, 13
  172. 172. Do for my business? • Drive more foot traffic • 662 shares Friday, July 26, 13
  173. 173. Do for my business? • Drive more foot traffic • 662 shares • 79 likes Friday, July 26, 13
  174. 174. Do for my business? • Drive more foot traffic • 662 shares • 79 likes • 88 NEW fans Friday, July 26, 13
  175. 175. Do for my business? • Drive more foot traffic • 662 shares • 79 likes • 88 NEW fans •59,532 impressions Friday, July 26, 13
  176. 176. Do for my business? Friday, July 26, 13
  177. 177. Do for my business? • Drive awareness/customer acquisition Friday, July 26, 13
  178. 178. Do for my business? • Drive awareness/customer acquisition • 649 comments Friday, July 26, 13
  179. 179. Do for my business? • Drive awareness/customer acquisition • 649 comments • 1,048 post likes Friday, July 26, 13
  180. 180. Do for my business? • Drive awareness/customer acquisition • 649 comments • 1,048 post likes • 1,486 NEW fans Friday, July 26, 13
  181. 181. Do for my business? • Drive awareness/customer acquisition • 649 comments • 1,048 post likes • 1,486 NEW fans • 4,303 shares Friday, July 26, 13
  182. 182. Do for my business? • Drive awareness/customer acquisition • 649 comments • 1,048 post likes • 1,486 NEW fans • 4,303 shares •282,866 impressions Friday, July 26, 13
  183. 183. Do for my business? • Drive awareness/customer acquisition • 649 comments • 1,048 post likes • 1,486 NEW fans • 4,303 shares •282,866 impressions Friday, July 26, 13
  184. 184. Campaigns/contest Friday, July 26, 13
  185. 185. • Create simple impactful campaigns Campaigns/contest Friday, July 26, 13
  186. 186. • Create simple impactful campaigns • 737 NEW fans Campaigns/contest Friday, July 26, 13
  187. 187. • Create simple impactful campaigns • 737 NEW fans • Awareness Campaigns/contest Friday, July 26, 13
  188. 188. • Create simple impactful campaigns • 737 NEW fans • Awareness Campaigns/contest Friday, July 26, 13
  189. 189. Resources Friday, July 26, 13
  190. 190. • Mashable.com Resources Friday, July 26, 13
  191. 191. • Mashable.com • Allfacebook.com Resources Friday, July 26, 13
  192. 192. • Mashable.com • Allfacebook.com • Socialmediaexaminer.com Resources Friday, July 26, 13
  193. 193. • Mashable.com • Allfacebook.com • Socialmediaexaminer.com • Social Media Club Great Lakes Bay Resources Friday, July 26, 13
  194. 194. • Mashable.com • Allfacebook.com • Socialmediaexaminer.com • Social Media Club Great Lakes Bay • AAF Great Lakes Bay/Flint Resources Friday, July 26, 13
  195. 195. • Mashable.com • Allfacebook.com • Socialmediaexaminer.com • Social Media Club Great Lakes Bay • AAF Great Lakes Bay/Flint • Social Media Association of Michigan Resources Friday, July 26, 13
  196. 196. Twitter Friday, July 26, 13
  197. 197. Benefits Friday, July 26, 13
  198. 198. Benefits • Set up for social success Friday, July 26, 13
  199. 199. Benefits • Set up for social success • Be where people are Friday, July 26, 13
  200. 200. Benefits • Set up for social success • Be where people are • Social is human relationships Friday, July 26, 13
  201. 201. Benefits • Set up for social success • Be where people are • Social is human relationships • Equal weight among communication tools Friday, July 26, 13
  202. 202. Benefits • Set up for social success • Be where people are • Social is human relationships • Equal weight among communication tools • Big focus on customer retention Friday, July 26, 13
  203. 203. Benefits • Set up for social success • Be where people are • Social is human relationships • Equal weight among communication tools • Big focus on customer retention • By 2020, 50% of work force will be millennials Friday, July 26, 13
  204. 204. Fact Friday, July 26, 13
  205. 205. Fact • 78% of salespeople are using social media to out sell their peers Friday, July 26, 13
  206. 206. 3 main approaches to social media Friday, July 26, 13
  207. 207. 3 main approaches to social media • Branding on your own Friday, July 26, 13
  208. 208. 3 main approaches to social media • Branding on your own • Within your current organization Friday, July 26, 13
  209. 209. 3 main approaches to social media • Branding on your own • Within your current organization • Across your industry Friday, July 26, 13
  210. 210. Fact Friday, July 26, 13
  211. 211. Fact • 80% of Twitter users are from mobile Friday, July 26, 13
  212. 212. Myth Friday, July 26, 13
  213. 213. Myth • No just for celebs Friday, July 26, 13
  214. 214. Myth • No just for celebs • Don’t care what I had for lunch Friday, July 26, 13
  215. 215. Myth • No just for celebs • Don’t care what I had for lunch • It takes too long Friday, July 26, 13
  216. 216. Myth • No just for celebs • Don’t care what I had for lunch • It takes too long Friday, July 26, 13
  217. 217. Terms Friday, July 26, 13
  218. 218. Terms • Handle is profile Friday, July 26, 13
  219. 219. Terms • Handle is profile • Hashtag is like a subject line - shows in search Friday, July 26, 13
  220. 220. Terms • Handle is profile • Hashtag is like a subject line - shows in search • RT (Retweet) is forwarding along Friday, July 26, 13
  221. 221. Terms • Handle is profile • Hashtag is like a subject line - shows in search • RT (Retweet) is forwarding along • DM (Direct Message) inbox Friday, July 26, 13
  222. 222. Terms • Handle is profile • Hashtag is like a subject line - shows in search • RT (Retweet) is forwarding along • DM (Direct Message) inbox • @Mention only way to tag others Friday, July 26, 13
  223. 223. Fact Friday, July 26, 13
  224. 224. Fact • Twitter is a super highway when your on you get what you get (not possible to see all) Friday, July 26, 13
  225. 225. Resources Friday, July 26, 13
  226. 226. Resources • Twitter.com/search Friday, July 26, 13
  227. 227. Resources • Twitter.com/search • Filter Friday, July 26, 13
  228. 228. Resources • Twitter.com/search • Filter • Use discover on app Friday, July 26, 13
  229. 229. Resources • Twitter.com/search • Filter • Use discover on app • Flitter app to see unfollowers Friday, July 26, 13
  230. 230. Resources • Twitter.com/search • Filter • Use discover on app • Flitter app to see unfollowers • http://bit.ly/12UulEZ who to follow Friday, July 26, 13
  231. 231. Resources • Twitter.com/search • Filter • Use discover on app • Flitter app to see unfollowers • http://bit.ly/12UulEZ who to follow • Alltwitter.com Friday, July 26, 13
  232. 232. Resources • Twitter.com/search • Filter • Use discover on app • Flitter app to see unfollowers • http://bit.ly/12UulEZ who to follow • Alltwitter.com Friday, July 26, 13
  233. 233. Fact Friday, July 26, 13
  234. 234. Fact • Way to get to someone you have no other way to reach Friday, July 26, 13
  235. 235. Tips Friday, July 26, 13
  236. 236. Tips • Follow back Friday, July 26, 13
  237. 237. Tips • Follow back • Replying back Friday, July 26, 13
  238. 238. Tips • Follow back • Replying back • Retweet Friday, July 26, 13
  239. 239. Tips • Follow back • Replying back • Retweet • Include photos Friday, July 26, 13
  240. 240. Tips • Follow back • Replying back • Retweet • Include photos • Make it part of your routine Friday, July 26, 13
  241. 241. Tips • Follow back • Replying back • Retweet • Include photos • Make it part of your routine Friday, July 26, 13
  242. 242. Linkedin Friday, July 26, 13
  243. 243. Tips Friday, July 26, 13
  244. 244. Tips • Be visible on Linkedin Friday, July 26, 13
  245. 245. Tips • Be visible on Linkedin • App lets you buy pass prospects without email address Friday, July 26, 13
  246. 246. Tips • Be visible on Linkedin • App lets you buy pass prospects without email address • Create content for visibility Friday, July 26, 13
  247. 247. Tips • Be visible on Linkedin • App lets you buy pass prospects without email address • Create content for visibility • Get involved in groups Friday, July 26, 13
  248. 248. How it’s used Friday, July 26, 13
  249. 249. How it’s used • 90% view Friday, July 26, 13
  250. 250. How it’s used • 90% view • 8% shuffle Friday, July 26, 13
  251. 251. How it’s used • 90% view • 8% shuffle • 2% create Friday, July 26, 13
  252. 252. How it’s used • 90% view • 8% shuffle • 2% create Friday, July 26, 13
  253. 253. Social video Friday, July 26, 13
  254. 254. Social video • YouTube Friday, July 26, 13
  255. 255. Social video • YouTube • Vimeo Friday, July 26, 13
  256. 256. Social video • YouTube • Vimeo • UStream Friday, July 26, 13
  257. 257. Social video • YouTube • Vimeo • UStream Friday, July 26, 13
  258. 258. Social video • YouTube • Vimeo • UStream Friday, July 26, 13
  259. 259. Benefits Friday, July 26, 13
  260. 260. Benefits • Helps you be found Friday, July 26, 13
  261. 261. Benefits • Helps you be found • Skype now has split screen Friday, July 26, 13
  262. 262. Benefits • Helps you be found • Skype now has split screen • Google Hangouts Friday, July 26, 13
  263. 263. Benefits • Helps you be found • Skype now has split screen • Google Hangouts Friday, July 26, 13
  264. 264. Best practices Friday, July 26, 13
  265. 265. Best practices • Basic camera is fine Friday, July 26, 13
  266. 266. Best practices • Basic camera is fine • Lighting & sound most important Friday, July 26, 13
  267. 267. Best practices • Basic camera is fine • Lighting & sound most important • Social networking requires more than a Facebook profile Friday, July 26, 13
  268. 268. Best practices • Basic camera is fine • Lighting & sound most important • Social networking requires more than a Facebook profile • Pick up an effort today Friday, July 26, 13
  269. 269. Best practices • Basic camera is fine • Lighting & sound most important • Social networking requires more than a Facebook profile • Pick up an effort today • Lots of small steps = success Friday, July 26, 13
  270. 270. Q&A Friday, July 26, 13
  271. 271. Thank you • Jeff DeHaven • 989.430.3009 • jdehaven@fphorak.com • fphorak.com • facebook.com/fphorakco • facebook.com/jeffdehaven Friday, July 26, 13

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