Data-capture and the customer experience


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Overview of some of the data capture technologies starting to impact the consumer space, prepared for a guest-lecture at the Schulich School of Business MBA program.

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  • Social networks exist everywhere, there’s opportunity for social network analysis anywhere you have people doing things and interacting with one another.
  • Data-capture and the customer experience

    1. 1. Hi, I’m Jeff DeChambeau.<br />I studied Philosophy at the University of Western Ontario, and spent the last five years working at Don Tapscott’s IT business strategy think tank, New Paradigm (later nGenera Insight) (also, this is how I know Paul).<br />My research focused on the intersection of data collection and customer experience.<br />Some of the people I’ve worked with over the years: Andreas Weigand (former Chief Scientist of Amazon), Bruce Rogow (founding partner of Gartner), Sean Moffitt and MikeDover (authors of Wikibrands), and even Ray Kurzweil and Kevin Kelly.<br />
    2. 2. Goals for today: <br />Share some cool case studies<br />Find a new way to think about capture and use<br />Group thought experiment about data opportunities<br />
    3. 3. Data-based business models<br />
    4. 4. Dating sites know people<br />Overall industry value >$1B/yr<br />More than 10% of both U.S. and China (40M U.S., 140M Chinese)<br />Two biggest, eHarmony and have 20M and 15M users respectively<br />OkCupid is probably most interesting, were acquired by for $50M<br />LinkedIn is structurally almost identical to a dating site<br />
    5. 5.
    6. 6. With all this incredible ‘Like’ data, why are facebook ads still so bad?<br />
    7. 7. Facebook isn’t the only social network<br />
    8. 8. Founded in 1996<br />2010 revenue in the 100s of millions<br />Valued at $2-4B<br />Privately held<br />More profitable per employee than Google or Apple<br />Probably the closest thing the gaming industry has to a Pixar<br />
    9. 9. Measuring the customer experience<br />In-game<br />Real life<br />
    10. 10. Seem bit extreme?<br />What about:<br />
    11. 11. Other consumer data types<br />Value of data<br />Ease of capture<br />
    12. 12. Privacy policies and data markets<br />(Read: go nuts)<br />
    13. 13. Thought experiment: Data capture and collection<br />
    14. 14. Give users a reason to volunteer their data.<br />Capture/collect data from many sources to better-understand consumer behaviors.<br />If you like, sell your own data as a commodity.<br />Use customer data to improve the customer experience, or else get ready for angry customers.<br />
    15. 15. Thanks! If you want to follow up:<br /><br /><br />@jeffdechambeau<br />