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How to Make Money Blogging on the Social Web “Turning your Hobby, Passion and Knowledge into Cash”


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Here are reasons why and 11 different ways including case studies of how you can turn your hobby, passion and knowledge into cash
Over 550 years ago printing was invented. It was called the "Gutenberg Press".
10 Years ago another printing press was created except it was online, easy to use and had global reach.
That was a platform called "WordPress" Now everyone can publish
Making money from new media (blogging) is not a singular approach but often a matrix of multiple opportunities and tactics.
Blogging has evolved rapidly because of the social web and in the past was driven by building email lists which took a lot of time. With the advent of social media their marketing and growth have been supercharged.
Global reach and influence at the speed of a tweet, a Facebook share or a viral video.
To make money from a blog in 2013 you do not have to be a Huffington Post. There are many ways to make a living out of blogging that can enhance your current business and lifestyle that are within everyone’s reach.
Let’s have a look at some of them.

Published in: Education, Technology, Business
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How to Make Money Blogging on the Social Web “Turning your Hobby, Passion and Knowledge into Cash”

  1. 1. How to Make Money Blogging on the Social Web“Turning your hobby, passion and knowledge into cash”
  2. 2. Challenge 1: Humans are Slow to Change butTechnology is Changing FastTo reach 50 million users– Radio took 38 years– TV took 13 years– Internet took 4 years– iPod took 3 years– Facebook added over 200 million users in less than 12 months!
  3. 3. Challenge 2: We still think local not global
  4. 4. Challenge 3: Getting Found in a Universe of500 million+ Websites
  5. 5. Challenge 4: Starting
  6. 6. Why should you start?1. Your brand awareness will grow2. Open doors to global opportunities3. Create business networking opportunities4. Position you and your brand as a thought leader and expert5. Rank higher in search engines6. Learn a lot about your business and yourself7. Build an online asset that doesn’t sleep8. Grow as an individual and as a business9. Provide lifestyle freedom10.Gain access to free crowd sourced marketing
  7. 7. The Opportunities
  8. 8. Monetization Models
  9. 9. 1. AdvertisingMashable
  10. 10. 2. SponsorshipAustralian Business Women’s Network
  11. 11. 3.Webinars and SeminarsSocial Media Examiner
  12. 12. 4. SpeakingGuy Kawasaki
  13. 13. 5. BooksTim Ferriss
  14. 14. 6. AffiliateBrendon Burchard
  15. 15. 7. ConsultingMark Schaefer
  16. 16. 8. Online coursesAmy Porterfield
  17. 17. 9. eBooksDarren Rowse
  18. 18. 10. Paid MembershipTimothy Sykes
  19. 19. 11. Sell productsWine TV – Gary Vaynerchuk
  20. 20. 2 Types of Revenue
  21. 21. Active: Paid for time• Consulting• Speaking• Workshops• Webinars and Seminars
  22. 22. Passive: Paid for your knowledge• eBooks• Online courses• Selling products online• Paid membership• Affiliate• Sponsorship• Advertising
  23. 23. The Steps to Success
  24. 24. The Framework for SuccessStep 1: Focus
  25. 25. The Framework for SuccessStep 2: Memorable branding
  26. 26. The Framework for SuccessStep 3: Select a platform
  27. 27. The Framework for SuccessStep 4: Design
  28. 28. The Framework for SuccessStep 5: Hosting
  29. 29. The Framework for SuccessStep 6: Create and Package Your Content
  30. 30. The Framework for SuccessStep 7: Grow your social networks
  31. 31. The Framework for SuccessStep 8: Optimise for search engines
  32. 32. The Framework for SuccessStep 9: Network and build promotional partnerships
  33. 33. The Framework for SuccessStep 10: Build your email list
  34. 34. Takeaways1. Focus2. Start3. Publish4. Grow your networks5. Package your knowledge6. Market & Promote
  35. 35. Be Persistent!“Nothing in the world can take the place ofpersistence. Talent will not,…Genius will not,Education will not; the world is full of educatedderelicts…… Persistence and determinationalone are omnipotent”Calvin Coolidge - US President
  36. 36. Twitter: @JeffBullas