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Schools on GiveMN: Public Schools Webinar

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Schools on GiveMN: Public Schools Webinar

  1. 1. Online givingfor K-12 public schools made simple 1
  2. 2.  In order to hear the audio for this webinar please dial in on a phone. The number is 866.740.1260 The pass code is: 3254294 2
  3. 3. DANA NELSON CANDI WALZ EXECUTIVE DIRECTOR SCHOOLS ON GIVEMN COORDINATOR 3
  4. 4. AGENDA How Does GiveMN Work? How do I get started? Give to the Max Day Promoting your school page(For Give to the Max Day and beyond; communications inventory) Examples Q&A 4
  5. 5. GiveMN is a collaborative venture to grow charitable giving in Minnesota and move more of it online.GiveMN is an independent 501c3 support organizationof the Minnesota Community Foundation, which is an affiliate of Minnesota Philanthropy Partners. 5
  6. 6. Public schoolsare on GiveMN.org! 6
  7. 7. Online Giving Trends The nonprofit sector has experience double-digit growth in online giving since 2009 (Blackbaud) Since its launch in 2009, GiveMN has helped raise over $50 million for over 6,600 nonprofits, outpacing the national platform Facebook Causes which had raised $40 million between 2007-2011. Give to the Max Day is the largest one-day fundraising event in Minnesota. In 2011, $13.4 million was donated by over 47,000 people for 3,978 charities. 7
  8. 8. The Old Fundraising ModelStudents go door-to-door You receive donations.to sell products with aportion of the sales (often50%) going to the school. 8
  9. 9. The New Fundraising ModelParents, grandparents, alumni from all Theyknow you. They follow you on socialaround the country and world searchfor media. They are on your school newslettercauses that match their interests, mailing list.including their school. An interactive connection is made. You help donors stay connected to your school community. Supporting the school financially online is simple and immediate and possible no matter where or when they want to give. GiveMN is here to help! 9
  10. 10. Who is GiveMN? 10
  11. 11. Who is GiveMN? 11
  12. 12. How does GiveMN work?• All 501 (c) 3 nonprofit organizations are listed on GiveMN• NOW, we’re adding K-12 public schools!• Over 26,000 nonprofits in Minnesota and over 1.2M nonprofits in the United States are listed on GiveMN• Schools can join for free by completing the registration at GiveMN.org/schools 12
  13. 13. Giving Portfolio Management 13
  14. 14. How do I get started? 14
  15. 15. How do I get started? 15
  16. 16. How do I get started? • Form must be signed by the school principal or superintendent • List individuals who will be tasked with updating and maintaining your GiveMN page (a.k.a. page admins) 16
  17. 17. 17
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  19. 19. Adding photos & videos 19
  20. 20. Sharing tools 20
  21. 21. Donation Reports 21
  22. 22. Customize Thank You Messages 22
  23. 23. Customizing a Thank You Message Thank You Video  Videos pop up immediately after a donor makes a donation. Thank you message  Add a few lines of text to make the thank you email more personal.  Consider adding special thank you messages for Give to the Max Day 23
  24. 24. Thank your donorsSend a thank you from your school to the donor in additionto the confirmation email sent from Razoo/GiveMN.• Make it personal• Make it meaningful• Be prompt – research shows that this increases the likelihood of receiving future gifts from the donor  Email in within 1-2 days  Mail within two weeksWhether you send the thank-you by mail or email may depend on the addressinformation provided by the donor. Consider email only thank you letters forgifts under $100 or if you have a very small staff. Many donors give preferemail acknowledgements over paper – especially if they’re giving online. 24
  25. 25. Tartan High School, Oakdale http://givemn.razoo.com/story/Tartan-High-School 25
  26. 26. Sheridan Elementary School, Minneapolis http://givemn.razoo.com/story/Sheridan-Elementary-School-1 26
  27. 27. Rockford Middle Schoolhttp://givemn.razoo.com/story/Rockford-Area-Schools 27
  28. 28. A Brief History of Give to the Max Day 2010 Results 2011 Results Total Dollars Given: $10M Total Dollars to MN Nonprofits: $13.4M Total Number of Donors: 42,624 Total Number of Donors: 47,534 Average Gift Size: $188 Average Gift Size: $227 # of Nonprofits Benefitting: 3,663 # of Nonprofits Benefitting: 3,978 Average Gifts per nonprofit: $2,741 Average Gifts per nonprofit: $2,720• Give to the Max Day has made GiveMN/Razoo one of the leading online giving portals (Razoo has facilitated over $100M in donations, half of which is through GiveMN.org!)• 66 % of the 5,755 Give to the Max Day donors surveyed prefer to give online vs. check• Give to the Max Day involved significantly more nonprofits and more donors than similar community-based events 29
  29. 29. Give to the Max Day is THE day to give – a NEW category for K-12 public schools !During Give to the Max Day, 2012 K-12 public schools will beeligible for prize grants in the form of hourly “Golden Tickets”– an hourly drawing to add $1,000 to a person’s donation,randomly selected from donors who gave during each hour ofthe event. At the end of the event, one K-12 public schooldonor will be drawn to receive a Super-sized Golden Ticket,adding $10,000 to their donation!This golden ticket category includes K-12 public schools, K-12public school PTAs, charter schools and K-12 public schoolfoundations. 30
  30. 30. Give to the Max Day is THE day to give LIVE EVENT from the MALL OF AMERICA Livestream coverage by The UpTake from 9 a.m. to 9 p.m. Leverage TV and media opportunities throughout the day. Live interviews with nonprofits and schools  Register for the scheduling “lottery” online Live performances by great musicians, artists Principal riding the Orange Streak – stay tuned for more information Sign up on the Give to the Max Day Home page at: http://givemn.razoo.com/p/gtmd 31
  31. 31. Getting Ready for Give to the Max Day
  32. 32. How do I make the most of GTMD? Claim Admin Access Edit Your GiveMN Page & Add Photos or a Video Use the School Toolkit – sample letter, email, press release and more! Engage Your School Community Create a Communications Plan Social Media Outreach (#GTMD12) Create a Thank You Video or Customize a Thank You Message 33
  33. 33. Introducing Scheduled Donations Starting Thursday, Nov. 8 donors can log onto GiveMN and schedule donations for Give to the Max Day. Donations will be deducted from their credit card on Nov. 15 and are eligible for all prize categories.
  34. 34. Communication Inventory Share the link to donate on your PTA page if you have one and on your school web page if you are allowed Share the online donation information in all your print materials - like a flyer that goes home in students’ backpacks Email the link to parents, ask them to give and to forward the link to others Share the link on social media, and encourage parents, students, alumni etc. to do so  Facebook  Other social media (Twitter, Google+, Pinterest)? 35
  35. 35. Connect with us Facebook.com/givemn Twitter.com/givemn YouTube.com/givemn Blog.givemn.org Email: info@givemn.org Sign up for the Schools on GiveMN eNewsletter (The sign up link is at the bottom of our homepage) 36

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