GTMD13 - Maximizing mobile by reaching donors on the go

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Mobile giving is on the rise and Give to the Max Day is no exception. We can help you develop a deliberate plan for connecting with donors on their mobile devices on Give to the Max Day and beyond.

On this webinar, we'll cover:

"Responsive web design" and what it means for your fundraising efforts
How to communicate with donors on their mobile devices
How to increase mobile giving using GiveMN Mobile
Ideas for using mobile giving during Give to the Max Day

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  • http://mashable.com/2012/12/11/responsive-web-design/
  • http://thenextweb.com/insider/2013/01/14/worldwide-pc-shipments-fall-in-the-fourth-quarter-of-2012-to-90-4-million/
  • http://thenextweb.com/insider/2013/01/14/worldwide-pc-shipments-fall-in-the-fourth-quarter-of-2012-to-90-4-million/
  • http://mashable.com/2012/12/11/responsive-web-design/
  • Which nonprofits would I like to see with a mobile app?
  • Also, check Google Analytics to see how much of your web traffic is coming from mobile devices. Is it low? Find ways to increase it. Is it moderate to high? Great! Now, resolve to make the mobile experience even better for your site visitors in 2013!
  • An example of elegant use of a QR code in MNSights Magazine, a publication of Minnesota Philanthropy Partners. This QR code links to a video about the nonprofit featured in the print article.
  • A majority of people now check their social networks and post to them using their mobile devices. Consider how your messages and posts are reaching mobile users and how you’ll need to adjust what and how you post for this reality.Do use images and linksDon’t use images without a specific purpose (hey, check out the pictures from our holiday party)Don’t use links to long articles or reports without letting people know what to expect. (i.e. “… here’s the full report”)Do share short status updates or ask questionsDon’t post paragraph long status updatesDo “mention” people and organizations in your postsDo promote your own content, blog posts, acolades, etc. on your social networksDon’t go overboard. Be purposeful. All content should be evaluated on the basis of its utility to your audience.
  • Promoted posts on Facebook is a great, low cost way to get more eyes on your post and works especially well for reaching people on Facebook through their desktop or mobile device.
  • GTMD13 - Maximizing mobile by reaching donors on the go

    1. 1. GTMD13 Maximizing Mobile
    2. 2. Jeff Achen GiveMN Digital Strategist
    3. 3. Our Agenda
    4. 4. Did you know? 4
    5. 5. Did you know? 5
    6. 6. What technology considerations should I be making?
    7. 7. 8
    8. 8. 9
    9. 9. 10
    10. 10. 11
    11. 11. 12
    12. 12. 13
    13. 13. 14
    14. 14. 15
    15. 15. 16
    16. 16. 17
    17. 17. 18
    18. 18. 19
    19. 19. 20
    20. 20. 21
    21. 21. Channeling Mobile Donations
    22. 22. 23
    23. 23. 24 Adding a “meet up”
    24. 24. 25 Use you QR code
    25. 25. 26
    26. 26. 27 Be “mobile” strategically
    27. 27. 28 Mobile ads on Facebook http://www.wikihow.com/Advertise-on-Facebook
    28. 28. Your #GTMD13 To-Do List 29
    29. 29. 30 Your #GTMD13 To-Do List
    30. 30. Questions, comme nts?
    31. 31. “What is your legacy of change?” video contest Prizes: • Winning Videos: Two grand prizes of $5,000 • Two Prizes of $2,500 • Five Prizes of $1,000 Most Creative Give to the Max Fundraising Campaign Award Prize - $500 Enter by Nov. 1 Submission details at givemn.org/gtmd13 contests

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