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Soirée Connect : Social Engagement & Social Media

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Soirée Connect : Social Engagement & Social Media

  1. 1. Social Media <br />& <br />Social Engagement<br />Jean François Ruiz – Sébastien Rouset – Axel Aigret <br />
  2. 2. Horizon octobre 2010 ?<br />
  3. 3. Search = Social<br />
  4. 4. Searchis passive<br />VS<br />Social is active<br />
  5. 5.
  6. 6.
  7. 7. Social Engagement <br />= <br />Engager régulièrement des relations via les médias sociaux<br />
  8. 8.
  9. 9. La « Course Sociale »<br />
  10. 10. OU<br />
  11. 11. L’explosion du nombre de Dunbar<br />
  12. 12. Comment engager & développer des relations<br />
  13. 13. Partez en chasse !<br />Veillez & Positionnez-vous<br />
  14. 14.
  15. 15. Etablir le contact<br /><ul><li>Être amis/fans (facebook)
  16. 16. Devenir follower (twitter)
  17. 17. Etablir une connexion (pros)</li></li></ul><li>Automatiser son engagement <br />
  18. 18. Définir ses objectifs<br />&<br />Créer ses scénarios<br />
  19. 19.
  20. 20.
  21. 21. Usages ?<br />
  22. 22. En savoir + sur les motivations de ses followers<br />Répondeurs personnalisables, <br />multi niveaux et multi langues <br />Eduquer ses followers a son site/service/produits petit à petit <br />Développer l'engagement avec ses followers et booster son ROI<br />
  23. 23. Industrialiser son community management<br />
  24. 24. Identifier & Veiller sur les communautés<br />
  25. 25.
  26. 26. Mapper le territoire<br />
  27. 27.
  28. 28. Se positionner<br />
  29. 29.
  30. 30. Industrialiser<br />
  31. 31.
  32. 32. Engager<br />
  33. 33.
  34. 34. Collaborer en équipe<br />
  35. 35.
  36. 36. Ecairn.com<br />Code 10% : Vdre3<br />
  37. 37. Animation de Communautés<br />Facebook<br />
  38. 38. Créations de Contenus & Opérations Spéciales<br />
  39. 39. Évènements<br />
  40. 40. ToRoulette.com <br />estl’Application Facebook qui connecte les personnes en Webcam & Chats. <br />Les mises en relation sontfaites au hasardparmi les fans.<br />
  41. 41.
  42. 42. Usages ?<br />
  43. 43. Concours<br />Rencontre avec des personnalités <br />Partages d’expériences & rencontres au sein de la communauté<br />
  44. 44. Avantages ?<br />
  45. 45. Coûtlogistiqueréduit<br />Facilité de gestion<br />Viralité (croissance des fans, photos, vidéos, articles diffusés)<br />
  46. 46. Utilisations concrètes<br />
  47. 47.
  48. 48. Vous voulez tester ?<br />Allez-y sur ToRoulette.com<br />Et/Ou<br />Contactez-nous si vous avez des besoins spécifiques : contact@poweron.fr<br />
  49. 49. What’snext ?<br />
  50. 50. « Social Media Propulsion »<br />Demain à 19h<br />Follow @geekbooster<br />
  51. 51. « GeekRoulette »<br />Demain à 21h<br />Follow @geekbooster<br />
  52. 52. « Soirée Connect »<br />14 sept 2010<br />
  53. 53. 22 Oct après midi<br />23 Oct all day !<br />http://webdeux.info/connect<br />
  54. 54. Bon Networking !<br />

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