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Village Organics


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Village Organics

  1. 1. The Journey towards Cultivating the Country…….Village Organics Private Ltd.
  2. 2. Passionate for farming, however not sure where to start ?
  3. 3. Agriculture land Vs. Population Your passion is one among the best as the land availability in India is Shrinking…. Total land availability in India is 0, 81,23,81,200 Acers and this will Never change. Total population of India as in 2012 is 1,22,02,00,000 + add 51 every minute…. Still most of us do not even have an acre of land.
  4. 4. Passion Vs. practicalityLet’s first understand as to, cannot people do not get into farming
  5. 5. Its Clarity…Fulfilling your passion is not that easy, as agriculture and real-estate in India is stillan unorganized segment and is managed mostly by not so professional people.There is no end-to-end service providers and there is no fixed MRP for thisindustry.Adding to this, the missing clarity and uncertainties create a road blockLets take a look at the common concerns :
  6. 6. • Legal • What to grow • Cost/commission • When to grow • Documentation • Knowledge of seeds, • Approach road fertilizers, pesticides • Soil fertility/water etc. availability INPUTSLAND • Cannot afford • Cannot afford specialist consultation technology and for small holdings machinery TECHNOLOGYEXPERTISE
  7. 7. • Manpower issues like availability, skill, cost and consistency, knowledge upgrades and optimum utilization • Time and availability constrainsMANPOWER TIME LIMITS • Cannot process, store or market it directly causing middleman issuesPROCESSING AND MARKETING
  8. 8. Lets see why farmers are quitting……
  9. 9. Past PresentLarge land holdings Small land holdingsHuge manpower Availability Manpower ScarcitySustainable farming : inputs like seeds fertilizers Inputs like Pesticides , seeds and fertilizers verywhere available in house from the life stock costing expensivezero percentSupporting systems like dairy and poultry Supporting system collapsed Converting the producer into a consumerNon availability of technology Availability of technology but not affordableMulti crop module Monocrop moduleCustomer sentiment: Consumers demanded on basis Customer sentiment : Consumers demanded on basisof quality making the produce safe and healthier of cost and quantity making produce toxic and malnutrientCommunity living gave access to knowledge transfer Independent farming and small land holdingswithout any cost restricted the farmer from expertise and technologyFarming was the main source of income Globalization has brought-in multiple options
  10. 10. Who we are ?
  11. 11. We are a Team of Traditional Senior farmers Wood Scientists Soil Scientist Environmental Scientists Horticulturalists Certified Crop advisors(CCA) Agronomist Entomologist Dairy Technologist
  12. 12. Board of Directors• V Asha Kiran Founder & Managing Director – Village Organics Pvt. Ltd• Managing Director for Air aroma India Pvt. Ltd• Managing Director for Microline computers Pvt. Ltd• Direct exporter of Organic Mangoes to Australia, Singapore, Malaysia and USA• Indian distributor for Natural fragmented oil to Major star hotels in India• P Gopi Krishna Director – Village Organics Pvt. Ltd• Managed his family business “ Vinu Agritec Pvt. Ltd”• Has immense knowledge & experience in agro executions and management of farms ranging between 100 acres to 3000 Acers.• Completed successful farming on 2500 acres at Vinukonda, Guntur dist. Andhra Pradesh under waste land development scheme of Govt. of India.• K . Srinivasa Rao Director – Village Organics Pvt. Ltd• President - Sandalwood growers association• Managing Partner – Herbal India Enterprises• Partner – Siri Agri Group• Has been learning the complete cell biology of Sandalwood from Dr. H S Anantha Padmanabha for the past 8 years.• Has been practicing sandalwood cultivation for the past 8 years
  13. 13. Wood Scientist Dr. H S Anantha PadmanabhaDr. H S Anantha Padmanabha, the forestry consultant, is an expert on sandalwood cell biology, who mastered the technology of artificialraising of sandalwood. A scientist of 40 years experience in forestry in India, he had worked as a senior scientist at the Institute of WoodScience and Technology in Bangalore (India) from 1964 to 1998 and was responsible for guiding research projects on sandalwood andother forestry species including but not limited to techniques of growing sandalwood and decease and pests affecting forestry treespecies.Currently he is a Director of Karnataka Research Foundation and Advance Technology Transfer, Bangalore, Consultant to Tropical ForestryServices Western Australia, consultant to Forest Rewards, Western Australia, and had served as consultant to Department ofConservation and Land Development (CALM) and Forest Product Commission (FPC) Government of Western Australia from 1998 to2002. He is honorary consultant to Karnataka Soaps and Detergents Ltd, Bangalore, assisting and providing guidance to farmers,corporate bodies and NGO’s in growing sandalwood in India.He has co-authored books on sandalwood and have published over 150 publications in both Indian and International journals. He wasdesignated as chief Technical Advisor for sandalwood projects with the World Bank FREE project (ICFRE) Government of India.
  14. 14. Environmental Scientist K. Muralidhar Reddy (Acharya)Master of Science (environmental science & engineering) University of Maryland College Park, MD,USAWorked as consulting engineer for over 10 years in USA. He has developed an innovative low cost water disinfection technology, which isin the final stage of product development (Patent Pending, US Patent Office, Washington, DC).Developed a simple & effective three step cow-based sustainable farming technique. Currently working in over four districts of AndhraPradesh conducting training for farmers on cow-based sustainable farming.Developed a rice cooking (traditional) process to enhance and promote health, especially for diabetes and muscular skeletal problems.Participated in core organizing team for several antipollution movements including a major Uranium mining project at Nagarjuna Sagerarea.Varied interest in Vedic sciences including Ayurveda, Holistic Healing, Astrology, Yoga, Meditation, Agni Hothra, Traditional KnowledgeSystems.
  15. 15. Horticulture Scientist S V L PrasadCurrently working as Manager Horticulture of the Taj West End (Taj Group Hotels) Bangalore.Post Graduate in Botany & Researcher in the field of Cytogenetic & Plant Physiology. Expert in Tissue Culture, Breeding ResistantMutants for Gama radiation & Environmental Pollutants, especially industrial effluents.Had Exposure since child hood in the field of Landscaping from Father Mr. S. Rama Rao, The Corporate Director of Landscaping &Horticulture, of IHCL (Taj Group of Hotels) globally. Taken up Landscaping as profession since it is one of the prime hobbies.Officially Having 23 years of Experience in the Landscaping & Horticulture field, Initial 14 months focused in Landscaping of GoaUniversity premises, which is of Lateritic Rocky Strata. Then Joined Leela Venture ltd, taken up the role of Project in charge andinstrumental in building up The Leela Goa & Landscaping @ Mobar Cavelosim, Goa, which became part of the leading hotels of theworld within 1 year. Rest of the 21 years within Taj Group of Hotels developing landscape of prime properties country wide.Have been instrumental for winning the award for The Taj West End as ‘Best Environmental Hotel of the year’ 08’.Honorary Consultant for Urban Landscaping of Bangalore for BBMP & BET.Specialized in transplantation of 100 years old Trees.Takes part in assisting the government in transplanting Heritage trees instead of cutting them during road widening program .
  16. 16. Journey, So far…1997 2000• Started farming on 2500 acres at Vinukonda, Guntur • Started Organic Farming of vegetables. dist. Andhra Pradesh under waste land development scheme of Govt. of India. • Did direct sales of produce in Vijayawada.• Started high quality grafted Mango saplings nursery at • Exported Organic Mangoes to Singapore. Krishna Dist. Andhra Pradesh.2004 2011 2012• Incorporated as Village Organics • Started worlds first • Started one of the most Sustainable & Pvt. Ltd commercial sandalwood Integrated farming module at Vikarabad. RR project at Aleru, Warangal Dist Andhra Pradesh. This project is designed in• Started self plantation of Dist in a community a way that farming becomes safe, secure, Sandalwood in 30 acres. farming module . assured, insured and enjoyable.• Started own nursery for quality • Acquiring 180 acres of land at Madanapally sandalwood saplings. near Rishi Valley, Chittor Dist. • Acquiring 280 acres of land at Vinukonda, Guntur Dist.
  17. 17. A team of highly qualified individuals with years of experience in their field have contributed to one of the best and unique crop moduleVisionary and experience leadership Our End-to-End farming module has that developed a highly profitable helped us make the most out of farming. farming module Strengths A thought process that has balanced Many passionate individuals from various the usage of traditional farming sectors of life who wanted to get intomodules and adopted technology only farming however avoided the same due to where applicable lack of clarity are today investors with us and are our strength An unique eco-friendly community farming module, for optimum utilization of available resources
  18. 18. What do we do?
  19. 19. We are farming in a integrated and sustainable mannerLive stock Vegetables Fruits Sandalwood Carbon Credits Making produce more profitable…
  20. 20. Making produce more profitable, by…Company owned From sowing, growing to Trained Manpower Self owned farmnursery harvesting equipmentValue addition by food Cold storage and Self marketing Exportingprocessing warehousing
  21. 21. Making profits more profitable… Crop Yield per acre Expected price Gross Income (p/y) Vegetables 10 Mt Rs 15 1,50,000The above profit figures look amazing, however is it really possible?There are two factors which effects the annual income projected. Can we achieve 10 Mt per year and will the cost projected remainthe same for the entire year.Yield: Achieving 10 – 15 Mts. per year is an common accomplishment , we have local farmers who even achieve 25-30 Mts pa,however there are lots of factors which may effect the same.At Village Organics this factors are clearly understood and properly taken care of.• Proper selection of seeds and saplings to ensure mortality issues.• In-depth knowledge of the soil conditions with soil test reports which helps to determine the verity and quantity of bio inputs to be used.• Crop rotation to enhance the naturally available minerals thus decreasing the input cost and increasing the output.• Use of organic compost made in-house, thus reducing the cost of pesticides and manure.• Day to day monitoring by qualified and experience agronomists.• Enhanced harvesting modules to ensure reduction in wastagePrice: This never remains the same and is the most effecting factor for the annual profits. Market fluctuations are very common andcannot be controlled.
  22. 22. Lets take the example of Tomatoes. They grow round the year however the farmer price differsfrom Rs 20 -40 per Kg to sometimes as less as Rs 1 or even less. The highest price remains only forfew days and the farmers have to face the grudge of fluctuations.Being perishable the farmers have to sell as and when harvested, immaterial of the marker price.This fluctuations reduce the annual profits.This reduces the average annual price of tomatoes to Rs 5 making the annual profits to around Rs70,000 per acreAt Village Organics if cultivation is an process, getting the maximum out of the produce is anothermajor segment in itself and is handled well.• The raw produce is not directly sold in the wholesale market.• The produce is processed and packed to increase the shell life and thus becomes an value addition. This process helps Village organics tackle the market fluctuations.• Village Organics has in-house marketing system which directly reaches the end users. This reduces middleman commissions.• Being an organic produce it is widely accepted and paid more for.• Village Organics has vast experience in exports of such produce. This helps us, making profits more profitable
  23. 23. Profit sources Vegetables MangoSandalwood
  24. 24. Dairy Usages at Village Organics Value Addition By Processing and Exports | Direct marketingOrganic Milk making By Products Cow Dung Gobar gas Organic Manure Kitchen Generator Pumps Lightening Urine Fertilizer as Urine Pest Management for Foly Spray
  25. 25. Other value addition to farmingBee Farming • Natural honey • Helps in pollination • Acts as a farm security • Does not conflict with regular farmingCountry Poultry • Organic livestock • Organic eggs • Organic manure through feces which substitutes the Phosphorous requirement • Consumes harmful insects which effect the crop
  26. 26. Organic Mango Farming Trees per Acre = 100 Yield per Acre Current market price per Kg 4 Mts. Rs. 30
  27. 27. Organic Sandalwood Farming Trees per acre = 300 Yield Quantity per tree Current price per Kg Heartwood 30 Kgs 5,000 Roots 5 Kgs 5,000 Mixed wood 5 Kgs 1,000 Sapwood 50 Kgs 500
  28. 28. Farm security measures Patented security systemThe idea behind this is very simple.To let the tree speak for itself.When a tree is cut down an alarm istriggered and communicated to thesecurity personals through :1) Hooter2) SMS3) E-mail
  29. 29. Agri Lifestyle @ Your Own Farm • Solar water heating system • Mineral water plant • Waste water treatment • Organic food court • Natural ventilation • Renewable energy • Traditional architecture designs Navagraha Vanam Nakshtra VanamEco friendly guest by – Rich earth architectureshouse (Mumbai) • Floral garden Swimming pool • Medicinal plant garden • Fruit garden
  30. 30. Activity Calendar for Current Project Month Activity Funding %April, May – 2012 a) Land ploughing for sunlight exposure to kill termites 20% b) Bore wells digging as peek summer gives the accuracy for ground water table. c) Rainwater harvesting mechanism. d) Ground water recharging mechanism.June, July – 2012 a) Nursery plantation of sandalwood and mango saplings. 15% b) Legumes is planted for nitrogen enhancement.August, Sept – 2012 Land fencing 10% Individual land identification and makingOctober 2012 – Jan Infrastructure : 15%2013 a) Cow cattle sheds. b) Employee Quarters c) Guest house d) Food processing unit e) Gobar gas unitFebruary , March– Drip irrigation and trenches 10%2013April, May – 2013 Pit formation with organic manure mixing 10%June, July -2013 Ground plantation 20%
  31. 31. Come lets cultivate the country, together….