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How will broadcasters keep their viewers hooked

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Broadcasters are struggling to face the threat over-the-top content delivery platforms (Netflix, Hulu, Youtube...). As the end of linear viewing becomes a reality and viewing numbers keep plummeting, the ultimate question remains: how will broadcasters keep their viewers hooked to their brand and how can they differentiate themselves from Netflix and the new contenders?

We (Small Town Heroes) have been serving the broadcast industry in the Benelux with interactive TV experiences for the past three years. In this presentation we want to share our learnings (good and bad!) and explain the transformation the TV-industry is going through and how their role is changing.

We promise we won't bore you to death with theoretical models but will use actual cases from the field (Zapp Tekenapp, Blokken, Eurosong, Wie is De Mol, Ook getest op Mensen, ...)
Reporting from the trenches to you ...

Published in: Technology
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How will broadcasters keep their viewers hooked

  1. 1. How will broadcasters keep their viewers hooked ? www.smalltownheroes.be - @patrickdebois
  2. 2. ViewersContent
  3. 3. ViewersContent Improve Viewing Experience
  4. 4. ViewersContent Improve Viewing Experience Improve Delivery Process
  5. 5. ViewersContent Improve Viewing Experience Improve Delivery Process Increase Choice
  6. 6. ViewersContent Improve Viewing Experience Improve Delivery Process Increase Choice Improve Convenience
  7. 7. ViewersContent Improve Viewing Experience Improve Delivery Process Increase Choice Improve Convenience Adapt Content
  8. 8. http://www.slideshare.net/arnicas/the-bones-of-a-bestsellerKurt Vonnegut
  9. 9. http://www.see-this-sound.at/print/work/246
  10. 10. http://fathom.info/rocky/
  11. 11. http://www.chrisharrison.net/index.php/Visualizations/BibleViz
  12. 12. http://www.theguardian.com/culture/2013/nov/05/digital-distractions-attention-spans-tv-series
  13. 13. ViewersContent
  14. 14. Social TV
  15. 15. https://www.youtube.com/watch?v=U7WeyRxehCM&feature=youtu.be logstalgia - Channel 4 One Born Every Minute
  16. 16. ViewersContent
  17. 17. Feedback
  18. 18. http://www.pcleek.com/images/pcleekinformeert/gele-briefkaart.jpg
  19. 19. https://www.youtube.com/watch?v=rp_zaI5tfUs
  20. 20. rijdende rechter
  21. 21. http://tbivision.com/wp-content/uploads/2013/12/Rising_Star_Judge-votes-2.jpg
  22. 22. ViewersContent Viewers Influence Content
  23. 23. ViewersContent Viewers Influence Content Content Influences Viewers
  24. 24. http://www.theverge.com/2015/5/6/8544303/casino-slot-machine-gambling-addiction-psychology-mobile-games
  25. 25. 1. ADD CHALLENGES
  26. 26. 2. MANAGE EMOJI’S
  27. 27. 3. EDIT EMOJI’S
  28. 28. 4. MODERATE CONTRIBUTIONS
  29. 29. 5. QUICK MODERATION
  30. 30. 6. VISUALIZE ON AIR
  31. 31. ViewersContent Do we cancel the show? A/B Testing
  32. 32. ViewersContent Interaction Stats Viewer Stats
  33. 33. Content over Technology Interaction over Broadcast
  34. 34. Questions?

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