1.
With Friends Like These, Who Needs Revenue?<br />February 5th, 2011<br />John Eckman<br />Sr. Director<br />jeckman@optaros.com<br />@jeckman<br />

2.
Like Me, Please!<br />

3.
Like Me, Please!<br />

4.
Like Me, Please!<br />

5.
Like Me, Please!<br />

6.
Like Me, Please!<br />Lots of big brands take pride with the numbers of "likes" they have on their Facebook page. . . The question is, . . . What are they truly aiming for? Now that a brand has all of these people "liking" them what are they going to tell them? <br /> – Justin Archer<br />“<br />”<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143876<br />

7.
Consumer Decision Journey<br />David Court et al, “The Consumer Decision Journey,” McKinsey Quarterly, June 2009 (modified) <br />

8.
Journey is not Just Driven by Buying Behavior<br />“In the past, marketing . . .put . . . resources into building brand awareness and then opening wallets at the point of purchase . . But touch points have changed . . . requiring a major adjustment to realign marketers’ strategy and budgets with where consumers are actually spending their time.”<br />Branding in a Digital Age – David C. Edelman, HBR December 2010 - http://hbr.org/search/R1012C <br />

9.
Strategies for Leveraging Social<br />

10.
Social Media Marketing<br />Strategies for Leveraging Social<br />http://blog.hubspot.com/blog/tabid/6307/bid/4494/Social-Media-Marketing-Madness-cartoon.aspx<br />

11.
Example | A&F Tracking URLs<br />Social Media Marketing<br />

12.
Example | A&F Tracking URL<br />Social Media Marketing<br />Full URL: http://www.abercrombie.com/webapp/wcs/stores/servlet/HomePage?<br />langId=-1<br />&storeId=10051<br />&catalogId=10901<br />&utm_source=facebook<br />&utm_medium=social<br />&utm_term=product<br />&utm_content=ALL<br />&utm_campaign=012811fbpromo<br />

13.
Tools | Google Analytics URL Builder<br />Social Media Marketing<br />http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578<br />

14.
Example | Macy’s Million Dollar Makeover<br />Social Media Marketing<br />

15.
Example | Macy’s Million Dollar Makeover<br />Social Media Marketing<br />

16.
Example | Macy’s Million Dollar Makeover<br />Social Media Marketing<br />

17.
Social Shopping<br />Strategies for Leveraging Social<br />http://www.flickr.com/photos/bowbrick/2268154901/<br />

18.
Example | Facebook Registration<br />Social Shopping<br />

19.
Example | Dunkin’ Donuts UGC<br />Social Shopping<br />

20.
Example | Ask a Friend <br />Social shopping example – ask a friend (FB Connect)<br />Social Shopping<br />

21.
Example | Ask a Friend<br />Social Shopping<br />http://www.optaros.com/blogs/facebook-connect-social-shopping-for-magento<br />http://www.magentocommerce.com/magento-connect/Optaros,+Inc/extension/1970/facebook-connect-social-shopping<br />

22.
Example | Facebook Commerce<br />Social Shopping <br />

23.
Example | Penny’s Store<br />Social Shopping<br />

24.
Social Business<br />Strategies for Leveraging Social<br />http://www.flickr.com/photos/daveduarte/3420117809/<br />

25.
Example | Group Buying<br />Social Business<br />

26.
Example | Walmart.com CrowdSaver<br />Social Business<br />

27.
Example | Etsy Gift Finder<br />Social Business<br />

28.
Example | Etsy Gift Finder<br />Social Business<br />

29.
Example | Amazon Facebook Recommendations<br />Social Business<br />

30.
Example | Embedded Retail Community<br />Social Business<br />

31.
Example | Consumer-Driven Merchandizing<br />Social Business<br />

32.
Example | Private Event Retail<br />Social Business<br />

33.
Example | Private Event Retail<br />Social Business<br />

34.
Example | Private Event Retail<br />It's amazing to watch private sales events happen on the inside. . . there's a lot of up front work, and then at 11AM when the bell rings, the crowd goes wild. . . In all my years of retail, I have never seen customer acquisition work like this . . .<br />- John Mulliken, CSN Stores (Joss & Main)<br />Social Business<br />

35.
Strategies for Leveraging Social<br />

36.
Q & A<br />John Eckman<br />Sr. Director<br />jeckman@optaros.com<br />@jeckman<br />

37.
Appendix: About Optaros<br />

38.
Our Approach<br />3C-designed User Scenarios built on service-oriented platforms…<br />“Delivering compelling Content will create and engage Communities that drive Commerce transactions”<br />

39.
Mobile Commerce<br />Strategic platform development to support true commerce mobility…<br />Mobile Commerce Strategic Services <br />(Web & Native Apps)<br /><ul><li>Mobile Strategy Workshop

40.
Business Vision Alignment

41.
Ideation & Conceptual Design

42.
Mobile Commerce Blueprint

43.
Actionable Roadmap & Implementation Plan

44.
Prioritized Feature/Function Backlog

45.
Mobility Platform Development & Launch

46.
Phase 1 – mCommerce Storefront

47.
Phase 2 – Mobile-based business services

48.
Phase 3 – Commerce Mobility scenarios

49.
Phase 4 – Mobility platform ecosystem</li></ul>OCentric SaaS Platform is <br /><ul><li>mCommerce-enabled for web & native</li></li></ul><li>Social Commerce<br />Proven Social business models that drive engagement & transactions…<br />Social Commerce Strategic Services<br /><ul><li>Social Commerce Strategy Workshop

50.
Business Vision Alignment

51.
Ideation & Conceptual Design

52.
Social Commerce Blueprint

53.
Actionable Roadmap & Implementation Plan

54.
Prioritized Feature/Function Backlog

55.
Social Platform Development & Launch

56.
Phase 1 – Social intelligence & sharing optimization

57.
Phase 2 – Social shopping-based business services

58.
Phase 3 – Social commerce platform ecosystem

59.
Phase 4 – Syndication</li></ul>OCentric SaaS Platform<br /><ul><li>Private Event Retail

60.
Facebook-enabled</li></li></ul><li>Global Commerce<br />Service-enabling your eCommerce platform for international markets…<br />Global Commerce Strategic Services<br /><ul><li>Global Commerce Strategy Workshop

61.
Business Vision Alignment

62.
Service architecture assessment

63.
Global Commerce Blueprint

64.
Actionable Roadmap & Enablement Plan

65.
Global Platform Development & Launch</li></ul>OCentric SaaS Platform<br /><ul><li>Internationalization-enabled</li></li></ul><li>OCentric Platform<br />3C-designed User Scenarios built on service-oriented platforms…<br />Seamless integration<br />powered by:<br />OCentric is the only eCommerce platform built on an integrated Content, Community and Commerce technology stack <br />| eCommerce Engine<br />| Content & Community Engine<br />| Enterprise Search<br />| Enterprise Integration<br />| PCI Payment Gateway<br />| Advanced Site Analytics<br />| Multivariate Testing<br />| Single Sign On<br />