With Friends Like These, Who Needs Revenue?

With Friends Like These, Who Needs Revenue?,[object Object],February 5th, 2011,[object Object],John Eckman,[object Object],Sr. Director,[object Object],jeckman@optaros.com,[object Object],@jeckman,[object Object]

Like Me, Please!,[object Object]

Like Me, Please!,[object Object],Lots of big brands take pride with the numbers of "likes" they have on their Facebook page. . . The question is, . . . What are they truly aiming for? Now that a brand has all of these people "liking" them what are they going to tell them? ,[object Object], – Justin Archer,[object Object],“,[object Object],”,[object Object],http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143876,[object Object]

Consumer Decision Journey,[object Object],David Court et al, “The Consumer Decision Journey,” McKinsey Quarterly, June 2009 (modified) ,[object Object]

Journey is not Just Driven by Buying Behavior,[object Object],“In the past, marketing . . .put . . . resources into building brand awareness and then opening wallets at the point of purchase . . But touch points have changed . . . requiring a major adjustment to realign marketers’ strategy and budgets with where consumers are actually spending their time.”,[object Object],Branding in a Digital Age – David C. Edelman, HBR December 2010 - http://hbr.org/search/R1012C ,[object Object]

Strategies for Leveraging Social,[object Object]

Social Media Marketing,[object Object],Strategies for Leveraging Social,[object Object],http://blog.hubspot.com/blog/tabid/6307/bid/4494/Social-Media-Marketing-Madness-cartoon.aspx,[object Object]

Example | A&F Tracking URLs,[object Object],Social Media Marketing,[object Object]

Example | A&F Tracking URL,[object Object],Social Media Marketing,[object Object],Full URL: http://www.abercrombie.com/webapp/wcs/stores/servlet/HomePage?,[object Object],langId=-1,[object Object],&storeId=10051,[object Object],&catalogId=10901,[object Object],&utm_source=facebook,[object Object],&utm_medium=social,[object Object],&utm_term=product,[object Object],&utm_content=ALL,[object Object],&utm_campaign=012811fbpromo,[object Object]

Tools | Google Analytics URL Builder,[object Object],Social Media Marketing,[object Object],http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578,[object Object]

Example | Macy’s Million Dollar Makeover,[object Object],Social Media Marketing,[object Object]

Social Shopping,[object Object],Strategies for Leveraging Social,[object Object],http://www.flickr.com/photos/bowbrick/2268154901/,[object Object]

Example | Facebook Registration,[object Object],Social Shopping,[object Object]

Example | Dunkin’ Donuts UGC,[object Object],Social Shopping,[object Object]

Example | Ask a Friend ,[object Object],Social shopping example – ask a friend (FB Connect),[object Object],Social Shopping,[object Object]

Example | Ask a Friend,[object Object],Social Shopping,[object Object],http://www.optaros.com/blogs/facebook-connect-social-shopping-for-magento,[object Object],http://www.magentocommerce.com/magento-connect/Optaros,+Inc/extension/1970/facebook-connect-social-shopping,[object Object]

Example | Facebook Commerce,[object Object],Social Shopping ,[object Object]

Example | Penny’s Store,[object Object],Social Shopping,[object Object]

Social Business,[object Object],Strategies for Leveraging Social,[object Object],http://www.flickr.com/photos/daveduarte/3420117809/,[object Object]

Example | Group Buying,[object Object],Social Business,[object Object]

Example | Walmart.com CrowdSaver,[object Object],Social Business,[object Object]

Example | Etsy Gift Finder,[object Object],Social Business,[object Object]

Example | Amazon Facebook Recommendations,[object Object],Social Business,[object Object]

Example | Embedded Retail Community,[object Object],Social Business,[object Object]

Example | Consumer-Driven Merchandizing,[object Object],Social Business,[object Object]

Example | Private Event Retail,[object Object],Social Business,[object Object]

Example | Private Event Retail,[object Object],It's amazing to watch private sales events happen on the inside. . . there's a lot of up front work, and then at 11AM when the bell rings, the crowd goes wild. . . In all my years of retail, I have never seen customer acquisition work like this . . .,[object Object],- John Mulliken, CSN Stores (Joss & Main),[object Object],Social Business,[object Object]

Q & A,[object Object],John Eckman,[object Object],Sr. Director,[object Object],jeckman@optaros.com,[object Object],@jeckman,[object Object]

Appendix: About Optaros,[object Object]

Our Approach,[object Object],3C-designed User Scenarios built on service-oriented platforms…,[object Object],“Delivering compelling Content will create and engage Communities that drive Commerce transactions”,[object Object]

Mobile Commerce,[object Object],Strategic platform development to support true commerce mobility…,[object Object],Mobile Commerce Strategic Services ,[object Object],(Web & Native Apps),[object Object],[object Object]

With Friends Like These, Who Needs Revenue?

With Friends Like These, Who Needs Revenue?

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With Friends Like These, Who Needs Revenue?