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With Friends Like These, Who Needs Revenue?

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With Friends Like These, Who Needs Revenue?

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Session from MagentoImagine conference Feb 8, 2011. (Working on a version with audio to come - not sure slide-ware by itself works well here)

Session from MagentoImagine conference Feb 8, 2011. (Working on a version with audio to come - not sure slide-ware by itself works well here)

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With Friends Like These, Who Needs Revenue?

  1. 1. With Friends Like These, Who Needs Revenue?<br />February 5th, 2011<br />John Eckman<br />Sr. Director<br />jeckman@optaros.com<br />@jeckman<br />
  2. 2. Like Me, Please!<br />
  3. 3. Like Me, Please!<br />
  4. 4. Like Me, Please!<br />
  5. 5. Like Me, Please!<br />
  6. 6. Like Me, Please!<br />Lots of big brands take pride with the numbers of "likes" they have on their Facebook page. . . The question is, . . . What are they truly aiming for? Now that a brand has all of these people "liking" them what are they going to tell them? <br /> – Justin Archer<br />“<br />”<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143876<br />
  7. 7. Consumer Decision Journey<br />David Court et al, “The Consumer Decision Journey,” McKinsey Quarterly, June 2009 (modified) <br />
  8. 8. Journey is not Just Driven by Buying Behavior<br />“In the past, marketing . . .put . . . resources into building brand awareness and then opening wallets at the point of purchase . . But touch points have changed . . . requiring a major adjustment to realign marketers’ strategy and budgets with where consumers are actually spending their time.”<br />Branding in a Digital Age – David C. Edelman, HBR December 2010 - http://hbr.org/search/R1012C <br />
  9. 9. Strategies for Leveraging Social<br />
  10. 10. Social Media Marketing<br />Strategies for Leveraging Social<br />http://blog.hubspot.com/blog/tabid/6307/bid/4494/Social-Media-Marketing-Madness-cartoon.aspx<br />
  11. 11. Example | A&F Tracking URLs<br />Social Media Marketing<br />
  12. 12. Example | A&F Tracking URL<br />Social Media Marketing<br />Full URL: http://www.abercrombie.com/webapp/wcs/stores/servlet/HomePage?<br />langId=-1<br />&storeId=10051<br />&catalogId=10901<br />&utm_source=facebook<br />&utm_medium=social<br />&utm_term=product<br />&utm_content=ALL<br />&utm_campaign=012811fbpromo<br />
  13. 13. Tools | Google Analytics URL Builder<br />Social Media Marketing<br />http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578<br />
  14. 14. Example | Macy’s Million Dollar Makeover<br />Social Media Marketing<br />
  15. 15. Example | Macy’s Million Dollar Makeover<br />Social Media Marketing<br />
  16. 16. Example | Macy’s Million Dollar Makeover<br />Social Media Marketing<br />
  17. 17. Social Shopping<br />Strategies for Leveraging Social<br />http://www.flickr.com/photos/bowbrick/2268154901/<br />
  18. 18. Example | Facebook Registration<br />Social Shopping<br />
  19. 19. Example | Dunkin’ Donuts UGC<br />Social Shopping<br />
  20. 20. Example | Ask a Friend <br />Social shopping example – ask a friend (FB Connect)<br />Social Shopping<br />
  21. 21. Example | Ask a Friend<br />Social Shopping<br />http://www.optaros.com/blogs/facebook-connect-social-shopping-for-magento<br />http://www.magentocommerce.com/magento-connect/Optaros,+Inc/extension/1970/facebook-connect-social-shopping<br />
  22. 22. Example | Facebook Commerce<br />Social Shopping <br />
  23. 23. Example | Penny’s Store<br />Social Shopping<br />
  24. 24. Social Business<br />Strategies for Leveraging Social<br />http://www.flickr.com/photos/daveduarte/3420117809/<br />
  25. 25. Example | Group Buying<br />Social Business<br />
  26. 26. Example | Walmart.com CrowdSaver<br />Social Business<br />
  27. 27. Example | Etsy Gift Finder<br />Social Business<br />
  28. 28. Example | Etsy Gift Finder<br />Social Business<br />
  29. 29. Example | Amazon Facebook Recommendations<br />Social Business<br />
  30. 30. Example | Embedded Retail Community<br />Social Business<br />
  31. 31. Example | Consumer-Driven Merchandizing<br />Social Business<br />
  32. 32. Example | Private Event Retail<br />Social Business<br />
  33. 33. Example | Private Event Retail<br />Social Business<br />
  34. 34. Example | Private Event Retail<br />It's amazing to watch private sales events happen on the inside. . . there's a lot of up front work, and then at 11AM when the bell rings, the crowd goes wild. . . In all my years of retail, I have never seen customer acquisition work like this . . .<br />- John Mulliken, CSN Stores (Joss & Main)<br />Social Business<br />
  35. 35. Strategies for Leveraging Social<br />
  36. 36. Q & A<br />John Eckman<br />Sr. Director<br />jeckman@optaros.com<br />@jeckman<br />
  37. 37. Appendix: About Optaros<br />
  38. 38. Our Approach<br />3C-designed User Scenarios built on service-oriented platforms…<br />“Delivering compelling Content will create and engage Communities that drive Commerce transactions”<br />
  39. 39. Mobile Commerce<br />Strategic platform development to support true commerce mobility…<br />Mobile Commerce Strategic Services <br />(Web & Native Apps)<br /><ul><li>Mobile Strategy Workshop
  40. 40. Business Vision Alignment
  41. 41. Ideation & Conceptual Design
  42. 42. Mobile Commerce Blueprint
  43. 43. Actionable Roadmap & Implementation Plan
  44. 44. Prioritized Feature/Function Backlog
  45. 45. Mobility Platform Development & Launch
  46. 46. Phase 1 – mCommerce Storefront
  47. 47. Phase 2 – Mobile-based business services
  48. 48. Phase 3 – Commerce Mobility scenarios
  49. 49. Phase 4 – Mobility platform ecosystem</li></ul>OCentric SaaS Platform is <br /><ul><li>mCommerce-enabled for web & native</li></li></ul><li>Social Commerce<br />Proven Social business models that drive engagement & transactions…<br />Social Commerce Strategic Services<br /><ul><li>Social Commerce Strategy Workshop
  50. 50. Business Vision Alignment
  51. 51. Ideation & Conceptual Design
  52. 52. Social Commerce Blueprint
  53. 53. Actionable Roadmap & Implementation Plan
  54. 54. Prioritized Feature/Function Backlog
  55. 55. Social Platform Development & Launch
  56. 56. Phase 1 – Social intelligence & sharing optimization
  57. 57. Phase 2 – Social shopping-based business services
  58. 58. Phase 3 – Social commerce platform ecosystem
  59. 59. Phase 4 – Syndication</li></ul>OCentric SaaS Platform<br /><ul><li>Private Event Retail
  60. 60. Facebook-enabled</li></li></ul><li>Global Commerce<br />Service-enabling your eCommerce platform for international markets…<br />Global Commerce Strategic Services<br /><ul><li>Global Commerce Strategy Workshop
  61. 61. Business Vision Alignment
  62. 62. Service architecture assessment
  63. 63. Global Commerce Blueprint
  64. 64. Actionable Roadmap & Enablement Plan
  65. 65. Global Platform Development & Launch</li></ul>OCentric SaaS Platform<br /><ul><li>Internationalization-enabled</li></li></ul><li>OCentric Platform<br />3C-designed User Scenarios built on service-oriented platforms…<br />Seamless integration<br />powered by:<br />OCentric is the only eCommerce platform built on an integrated Content, Community and Commerce technology stack <br />| eCommerce Engine<br />| Content & Community Engine<br />| Enterprise Search<br />| Enterprise Integration<br />| PCI Payment Gateway<br />| Advanced Site Analytics<br />| Multivariate Testing<br />| Single Sign On<br />

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