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Like Me, Please!<br />Lots of big brands take pride with the numbers of "likes" they have on their Facebook page. . . The question is, . . . What are they truly aiming for? Now that a brand has all of these people "liking" them what are they going to tell them? <br /> – Justin Archer<br />“<br />”<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143876<br />
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Consumer Decision Journey<br />David Court et al, “The Consumer Decision Journey,” McKinsey Quarterly, June 2009 (modified) <br />
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Journey is not Just Driven by Buying Behavior<br />“In the past, marketing . . .put . . . resources into building brand awareness and then opening wallets at the point of purchase . . But touch points have changed . . . requiring a major adjustment to realign marketers’ strategy and budgets with where consumers are actually spending their time.”<br />Branding in a Digital Age – David C. Edelman, HBR December 2010 - http://hbr.org/search/R1012C <br />
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Social Media Marketing<br />Strategies for Leveraging Social<br />http://blog.hubspot.com/blog/tabid/6307/bid/4494/Social-Media-Marketing-Madness-cartoon.aspx<br />
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Example | A&F Tracking URLs<br />Social Media Marketing<br />
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Tools | Google Analytics URL Builder<br />Social Media Marketing<br />http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578<br />
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Example | Macy’s Million Dollar Makeover<br />Social Media Marketing<br />
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Example | Macy’s Million Dollar Makeover<br />Social Media Marketing<br />
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Example | Macy’s Million Dollar Makeover<br />Social Media Marketing<br />
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Social Shopping<br />Strategies for Leveraging Social<br />http://www.flickr.com/photos/bowbrick/2268154901/<br />
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Example | Facebook Registration<br />Social Shopping<br />
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Example | Dunkin’ Donuts UGC<br />Social Shopping<br />
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Example | Ask a Friend <br />Social shopping example – ask a friend (FB Connect)<br />Social Shopping<br />
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Example | Ask a Friend<br />Social Shopping<br />http://www.optaros.com/blogs/facebook-connect-social-shopping-for-magento<br />http://www.magentocommerce.com/magento-connect/Optaros,+Inc/extension/1970/facebook-connect-social-shopping<br />
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Example | Facebook Commerce<br />Social Shopping <br />
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Example | Penny’s Store<br />Social Shopping<br />
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Social Business<br />Strategies for Leveraging Social<br />http://www.flickr.com/photos/daveduarte/3420117809/<br />
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Example | Group Buying<br />Social Business<br />
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Example | Walmart.com CrowdSaver<br />Social Business<br />
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Example | Etsy Gift Finder<br />Social Business<br />
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Example | Etsy Gift Finder<br />Social Business<br />
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Example | Amazon Facebook Recommendations<br />Social Business<br />
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Example | Embedded Retail Community<br />Social Business<br />
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Example | Consumer-Driven Merchandizing<br />Social Business<br />
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Example | Private Event Retail<br />Social Business<br />
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Example | Private Event Retail<br />Social Business<br />
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Example | Private Event Retail<br />It's amazing to watch private sales events happen on the inside. . . there's a lot of up front work, and then at 11AM when the bell rings, the crowd goes wild. . . In all my years of retail, I have never seen customer acquisition work like this . . .<br />- John Mulliken, CSN Stores (Joss & Main)<br />Social Business<br />
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Our Approach<br />3C-designed User Scenarios built on service-oriented platforms…<br />“Delivering compelling Content will create and engage Communities that drive Commerce transactions”<br />
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Mobile Commerce<br />Strategic platform development to support true commerce mobility…<br />Mobile Commerce Strategic Services <br />(Web & Native Apps)<br /><ul><li>Mobile Strategy Workshop
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Global Platform Development & Launch</li></ul>OCentric SaaS Platform<br /><ul><li>Internationalization-enabled</li></li></ul><li>OCentric Platform<br />3C-designed User Scenarios built on service-oriented platforms…<br />Seamless integration<br />powered by:<br />OCentric is the only eCommerce platform built on an integrated Content, Community and Commerce technology stack <br />| eCommerce Engine<br />| Content & Community Engine<br />| Enterprise Search<br />| Enterprise Integration<br />| PCI Payment Gateway<br />| Advanced Site Analytics<br />| Multivariate Testing<br />| Single Sign On<br />