Presentation given at Web 2.0 Kongress, Hamburg, Oct 2008

1. “ We’ve Only Just Begun” The Impact of Web 2.0 Web 2.0 Kongress, Hamburg 14 th October 2008 John Eckman, PhD Sr. Director, Optaros Labs Optaros, inc.

3. Participation http://www.flickr.com/photos/dharmabumx/2890282371/

4. Rich Experiences http://www.flickr.com/photos/colodio/179405803/

5. Assembly http://www.flickr.com/photos/sharynmorrow/2669337377

6. Impact of Collaborative Production http://twobits.net/ http://cyber.law.harvard.edu/wealth_of_networks/Main_Page

7. Participation, Rich Experiences, and Assembly Culture Experience Architecture Tightly Integrated, Server-centric Highly Integratable, Loosely Integrated, Service-centric, Standards Driven Web 1.0: First Generation Constrained by Limitations Web 2.0: Next Generation Internet Embraces the Capabilities Synchronous, Page-centric Asynchronous, Desktop-quality, Application-centric “ Surfing”, Transacting, Personalized Collaborative, Community enabling, Sharing, Participating HTML, Links, Forms, Page-centric Monolithic, Layered Assembled, Composite SOA, Orchestrated Open Source Rich UI Elements Application- Centric

8. How does NGI / Web 2.0 impact Media? http://www.flickr.com/photos/djfoobarmatt/2589188237/

9. Now Public http://www.nowpublic.com/

10. CNN iReport http://www.ireport.com/map

11. High School Sports Network http://highschoolsports.al.com/photos/

12. High School Sports Network http://highschoolsports.al.com/reporter/

13. IT World http://www.itworld.com/

14. What about Ecommerce? http://www.flickr.com/photos/rickharris/2179579524/

15. threadless http://www.threadless.com/

16. Shopping needs to be more Social http://www.flickr.com/photos/roadsidepictures/1561899591/

17. Rue La La http://www.ruelala.com

18. A Peek Behind the Curtain: Rue La La

19. Consumers prefer friend & family

20. Facebook grew 32% over the past 12 months The 25+ demographic grew ~200% Social landscape Retailer community Focused shopping community Generic shopping community Generic community Retailer blogs Source: iStrategyLabs Demographic ~19% ~30% 25+ 0-24

21. Fans Easily customize and integrate into a site Fans is simple to integrate, and a merchant can skin the app to reflect its branding and site design Be super simple to use With one click a customer can save or share product info Fans enables a retailer to improve conversion, viral growth, and reach by “socially enabling” its online store, and taking its store to places where customers spend their time Tap into existing relationships Customers don’t want to recreate their social graphs

22. Fans: Store View

23. Fans: Facebook View

24. Consumer Goods Companies http://www.flickr.com/photos/nathanmesser/34298883/

25. My Starbucks Idea http://mystarbucksidea.force.com/

26. Dell Community http://www.dell.com/community/

27. Dell on Twitter http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter?c=us&l=en&s=corp

28. Get Satisfaction

29. Remember Participation? http://www.flickr.com/photos/theparadigmshifter/470341923/ http://www.nytimes.com/2008/02/25/technology/25satisfaction.html

30. Enterprise Collaboration http://www.flickr.com/photos/andydr/119178561/

31. User Management, LDAP-Integration, etc. Agile Lightweight KM & Collaboration Wiki Blog RSS Aggregation Social Bookmarking Consistent User Interface (with Single-Sign-On)‏ Legacy System with unstructured content WWW, Internet Document Management Federated Search Flexible and lightweight components and platforms support the creation, structuring and distribution of knowledge, leading to i ncreased efficiency and effectiveness

32. Collaborative Publishing

33. Example: Internal Social Network

34. Optaros Intranet 2.0